Veerasak Tangudomlert, Country Manager of Jaeger-LeCoultre (Thailand), the Swiss luxury watch manufacturer with over 185 years of history, hosted an exclusive party to launch its new elegant sports collection for men, presenting the latest Jaeger-LeCoultre Polaris Geographic Worldtime, a boutique exclusive worldwide edition together with the full collection of “Jaeger-LeCoultre Polaris” line with five new models drawing inspiration from the iconic 1968 Memovox Polaris timepiece and experiencing the brand's heritage and history through the “Polaris Exhibition” for the first time in Thailand. An exceptional evening was attended by many celebrities such as Great Warintorn Panhakarn, Pao Varit Hongsananda, Son Yuke Songpaisan, Piyarat Kaljareuk, Jay – Jareyadee Spencer, M.L.Kathathong Thongyai, Butrrat Charoonsmith, Janista Lewchalermvongse, Kraiserm – Pavita Tohtubtiang, Akapat Phornprapha, Suree Ratanahirunya, Kleddao Panichsamai, Sorat Amatayakul, Kornkanok Yongsakul and many more on Wednesday 22nd August 2018, at Hall of Fame, M floor, Siam Paragon.
| The new Jaeger-LeCoultre Polaris is inspired by the iconic Memovox Polaris from 1968, which marks its 50th anniversary this year. Not just a single homage to a historical reference, this collection takes the spirit of the Memovox Polaris and applies it to today’s man of action with a full range of new timepieces: a three-hand automatic, a chronograph and a chronograph world time, as well as two models with a stronger vintage feel: the Jaeger-LeCoultre Polaris Date and the Jaeger-LeCoultre Polaris Memovox, displaying the iconic alarm function. Combining the high manufacturing know-how of Jaeger‑LeCoultre, where all mechanical movements are made in-house, with the robustness, design aesthetic and sporty elegance today’s man demands, the Jaeger‑LeCoultre Polaris collection is destined to become the symbol for an active lifestyle. Comprised of an initial release of five models, with one limited edition paying tribute to the 50th anniversary of the Memovox watch, the Jaeger-LeCoultre Polaris collection is a new pillar, one that redefines sporty elegance. |  |
Jaeger-LeCoultre Polaris Automatic
Two-Crown Simplicity
The Jaeger-LeCoultre Polaris Automatic introduces the collection, featuring the iconic two crowns, one for time setting and one for the inner rotating bezel. The inner rotating bezel speaks to the diving-inspired nature of this timepiece, simplifying the act of tracking elapsed time. The dual-crown layout is unique to the Jaeger-LeCoultre Polaris collection, making the watch stand out from the crowd.
This sporty design, however, is tempered by its finishing, resulting in beautiful dials with three treatments – sunray, grained and opaline. The watch features interchangeable straps with a new folding buckle. The Jaeger-LeCoultre Polaris Automatic also comes on a three-link bracelet that is all new for 2018.
Two-Crown Simplicity
The Jaeger-LeCoultre Polaris Automatic introduces the collection, featuring the iconic two crowns, one for time setting and one for the inner rotating bezel. The inner rotating bezel speaks to the diving-inspired nature of this timepiece, simplifying the act of tracking elapsed time. The dual-crown layout is unique to the Jaeger-LeCoultre Polaris collection, making the watch stand out from the crowd.
This sporty design, however, is tempered by its finishing, resulting in beautiful dials with three treatments – sunray, grained and opaline. The watch features interchangeable straps with a new folding buckle. The Jaeger-LeCoultre Polaris Automatic also comes on a three-link bracelet that is all new for 2018.
 | Jaeger-LeCoultre Polaris Chronograph in steel In-House Chronograph Caliber Jaeger-LeCoultre has an undeniable link to motorsports, as any person with a love for classic cars will immediately know, having seen the Jaeger dashboard instruments used in the most iconic classic cars and motorcycles. The 42mm Jaeger-LeCoultre Polaris Chronograph is the sportiest of the new line, equipped with a tachymeter bezel. The tachymeter scale allows you to determine your speed over a fixed distance, perfect for days at the track or to check your own speed on the highway. A chronograph is perhaps the most practical complication in watchmaking. The pushers of this precision instrument have been redesigned for a better grip, and the thin bezel helps to open the dial for maximum readability. This new model offers sharp contrast so the chronograph subdials can be read quickly, complete with oversized triangular indices. |
Jaeger-LeCoultre Polaris Chronograph in rose gold
Timing Made Elegant
The new Jaeger-LeCoultre Polaris Chronograph is the only current model available in precious metal -- in this case rose gold -- with an anthracite dial and an oscillating weight in rose gold.
Timing Made Elegant
The new Jaeger-LeCoultre Polaris Chronograph is the only current model available in precious metal -- in this case rose gold -- with an anthracite dial and an oscillating weight in rose gold.
Jaeger-LeCoultre Polaris Chronograph Worldtime
Perfect Traveler
The Jaeger-LeCoultre Polaris Chronograph Worldtime offers it all – an in-house chronograph and the useful world time complication - perfect for the world traveler. It not only features the two chronograph pushers, but it has an additional crown at 10 o’clock to control the rotating city disc, which you can set to the city you are in, and immediately see the time in 23 other cities around the world.
World time watches can be a struggle to read, which is why the Jaeger-LeCoultre Polaris Chronograph WT is a generous 44mm, which enhances its readability. The watch is less than 13mm thick and the case is titanium, a light yet highly resistant material that makes the model comfortable on the wrist, and has a warmer tint than steel.
Perfect Traveler
The Jaeger-LeCoultre Polaris Chronograph Worldtime offers it all – an in-house chronograph and the useful world time complication - perfect for the world traveler. It not only features the two chronograph pushers, but it has an additional crown at 10 o’clock to control the rotating city disc, which you can set to the city you are in, and immediately see the time in 23 other cities around the world.
World time watches can be a struggle to read, which is why the Jaeger-LeCoultre Polaris Chronograph WT is a generous 44mm, which enhances its readability. The watch is less than 13mm thick and the case is titanium, a light yet highly resistant material that makes the model comfortable on the wrist, and has a warmer tint than steel.
Jaeger-LeCoultre Polaris Date
Inspired Vintage
With the Jaeger-LeCoultre Polaris Date, the link to the original Polaris from 1968 is stronger than ever. Like the original, this watch uses the same design codes -- Vanilla Super-LumiNova™*, the triangle along with trapezoidal indices mixed with four Arabic numbers, a railway track for the minutes -- and features a date at three o’clock.
The case for the Jaeger-LeCoultre Polaris Date features a glass box where the crystal is raised from the case, evoking its vintage inspiration. Additionally, the case back is closed and features an engraving of a SCUBA diver, similar to the engraving that was found on the inner case back of the 1968 model.
The Jaeger-LeCoultre Polaris Date uses the signature polished and brushed case and has the distinctive double crown: one for the time and one for the inner rotating bezel. It comes on a brand-new rubber strap with a Clous de Paris pattern.
A serious sports watch, this surprisingly elegant timepiece is water resistant to 200 meters.
Inspired Vintage
With the Jaeger-LeCoultre Polaris Date, the link to the original Polaris from 1968 is stronger than ever. Like the original, this watch uses the same design codes -- Vanilla Super-LumiNova™*, the triangle along with trapezoidal indices mixed with four Arabic numbers, a railway track for the minutes -- and features a date at three o’clock.
The case for the Jaeger-LeCoultre Polaris Date features a glass box where the crystal is raised from the case, evoking its vintage inspiration. Additionally, the case back is closed and features an engraving of a SCUBA diver, similar to the engraving that was found on the inner case back of the 1968 model.
The Jaeger-LeCoultre Polaris Date uses the signature polished and brushed case and has the distinctive double crown: one for the time and one for the inner rotating bezel. It comes on a brand-new rubber strap with a Clous de Paris pattern.
A serious sports watch, this surprisingly elegant timepiece is water resistant to 200 meters.
| Jaeger-LeCoultre Polaris Memovox Rebirth of an icon Issued in a limited edition of 1,000 pieces, this model features the special alarm function made famous by the 1968 Memovox Polaris watch. This 50th anniversary timepiece has an iconic three-crown design: one for setting the alarm (top), one for the inner rotating bezel (middle) and one for setting the time (bottom). The vintage cues on the dial call to mind the 1968 original - vanilla Super-LumiNova™*, trapezoidal indices mixed with four Arabic numbers – and the triangle in the dial center serving as the alarm indicator. Controlled by the alarm crown, the central disc turns to line up the triangle with the desired alarm time. The Jaeger-LeCoultre Calibre 956 features the striking mechanism with a gong, along with the central seconds and instant-jump date-change system. This caliber is a direct descendant of the first automatic alarm watch movement created by Jaeger-LeCoultre in the 1950s. Constantly improved, it still represents the ultimate in accuracy, robustness and reliability. This is a rare example of a movement that has been in production for more than 60 years after its creation, continuously updated and modernized. The new Jaeger-LeCoultre Polaris Memovox comes on a brand-new rubber strap with a new folding buckle and is water resistant to 200 meters. During this remarkable evening at Hall of Fame, Siam Paragon, the 185-year-old brand, established in the Swiss Vallée de Joux, created an atmosphere of immersion into the world of watches, an opportunity to view some heritage Polaris timepieces and interactive touchscreen timelines to unveil various punctuating successful models through the years. The guests had an opportunity to try a brand new |  |
Jaeger-LeCoultre Polaris watch in real life or virtually through a digital application called “On Your Wrist”, the augmented reality technology that allows you to play with some Jaeger-LeCoultre watches. Just put a strap on, choose a watch and start the experience and create an instant film to share and keep the memory of the moment. After that, it was time to join the highlight of the night. Mr.Maxence Kinget, Managing Director of South-East Asia & Oceania together with Mr.Stéphane Belmont, Maison Heritage and Rare Pieces Director, gave a warm welcome speech to greet all esteemed clients, media partners and watch lovers, and officially revealed the “Jaeger-LeCoultre Polaris” collection along with the top of the line “Jaeger-LeCoultre Polaris Geographic Worldtime” for the first time in Thailand. This limited boutique edition timepiece is available in a limited series of 250 editions worldwide and will be available in Thailand at Jaeger-LeCoultre boutique in this late August.
The “Polaris Exhibition” runs daily from 23rd to 28th August, 10am – 8pm on M Floor of Siam Paragon.
Discover Jaeger-LeCoultre Luxury Watch Collection at the Jaeger-LeCoultre Boutique on M Floor of Siam Paragon. Tel. 02-610-9925
The “Polaris Exhibition” runs daily from 23rd to 28th August, 10am – 8pm on M Floor of Siam Paragon.
Discover Jaeger-LeCoultre Luxury Watch Collection at the Jaeger-LeCoultre Boutique on M Floor of Siam Paragon. Tel. 02-610-9925
