Celebrating its 73rd anniversary, Jim Thompson unveils 'The Memory of the Highlands', presenting its latest 2024 fashion collection as a heartfelt homage to the legacy of Jim Thompson. The photo shoot for the captivating collection took place in the stunning landscapes of Cameron Highlands in Malaysia, where Mr. Jim Thompson was last seen.
The fashion set, featuring renowned models alongside Miss Universe Thailand 2016 Chalita ‘Namtarn’ Suansane, invites customers to explore the enduring mystery of Jim Thompson’s disappearance, a story that has captivated the world for decades. Showcasing iconic locales such as The Moonlight Bungalow, BOH Tea Plantation, and the picturesque city center of Tanah Rata enriches the narrative.
On an Easter Sunday in March 1967, Jim Thompson went on an afternoon stroll and never returned. His disappearance remains the enduring enigma of Cameron Highlands, and the city honors the legacy of the Thai Silk King in various ways. The colonial Cameron Highlands Resort features his namesake in both the Jim Thompson Tea Room, exuding an elegant décor reminiscent of old-world charm, and its signature Jim Thompson Suite. In tribute to his passion for nature, Cameron Highlands Resort has also named a trail after him.
The Memory of the Highlands features a diverse range of men's and women's fashion wear and accessories, inspired by the cultural and regional imagery evident in its prints and weaves. Each piece in the collection tells a story, capturing the essence of the Cameron Highlands and the spirit of adventure that defines the brand.
Nunnapat Verojanavat, Marketing Director of Jim Thompson, said, “As a celebration of Jim Thompson's heritage and marking the mysterious disappearance of our founder, ‘The Memory of the Highlands’ campaign presents a contemporary collection for both men and women against a backdrop of historic locations deeply entwined within our brand’s legacy.”
The fashion set, featuring renowned models alongside Miss Universe Thailand 2016 Chalita ‘Namtarn’ Suansane, invites customers to explore the enduring mystery of Jim Thompson’s disappearance, a story that has captivated the world for decades. Showcasing iconic locales such as The Moonlight Bungalow, BOH Tea Plantation, and the picturesque city center of Tanah Rata enriches the narrative.
On an Easter Sunday in March 1967, Jim Thompson went on an afternoon stroll and never returned. His disappearance remains the enduring enigma of Cameron Highlands, and the city honors the legacy of the Thai Silk King in various ways. The colonial Cameron Highlands Resort features his namesake in both the Jim Thompson Tea Room, exuding an elegant décor reminiscent of old-world charm, and its signature Jim Thompson Suite. In tribute to his passion for nature, Cameron Highlands Resort has also named a trail after him.
The Memory of the Highlands features a diverse range of men's and women's fashion wear and accessories, inspired by the cultural and regional imagery evident in its prints and weaves. Each piece in the collection tells a story, capturing the essence of the Cameron Highlands and the spirit of adventure that defines the brand.
Nunnapat Verojanavat, Marketing Director of Jim Thompson, said, “As a celebration of Jim Thompson's heritage and marking the mysterious disappearance of our founder, ‘The Memory of the Highlands’ campaign presents a contemporary collection for both men and women against a backdrop of historic locations deeply entwined within our brand’s legacy.”
Central to the fashion shoot’s narrative is The Moonlight Bungalow scene, where Jim Thompson had been staying with close friends before his disappearance. The Moonlight Bungalow is built in an old English cottage style and, to this day, keeps the interior and exterior design since Jim Thompson’s last visit.
The scene presents models dressed in the new collection on the lawns in front of the bungalow, inspired by the picnic shot of Jim Thompson’s last ever photograph. The picnic set presents a range of products from the new collection, including Quilted Bag with Silk Striped, inspired by the 1960s and ’70s designs of the Star of Siam brand. These iconic bags have been reimagined with a contemporary twist. The set also displays fashion items in Flora-Mania print, capturing the essence of flora creepers that envelop the base of large indigenous trees, conveying the richness and abundance of regional nature.
Tea plantations, one of the most iconic attractions in the Cameron Highlands is featured in another set location. Among them, the most well-known is BOH Tea Plantation. Shot with panoramic stunning views of the sprawling tea estates against a beautiful backdrop of undulating tea fields, the model features the new Cropped Pima Tee for women provides a flattering fit with its short, cap sleeves and round neckline.
Not to be omitted, a shoot in the charming Tanah Rata town center, shows the collection’s versatility as men’s lifestyle causal wear about town. The scene displays a loose-fit Shirt Jacket with a Mandarin collar and decorative patch pockets. Also shown is the Hawaiian slim-fit shirt, featuring subtle button and fabric loop details. Complementing these are slim-fit Long-Sleeved Shirts with Button Down in 100% cotton.
The Memory of the Highlands campaign by Jim Thompson celebrates a stylized collection, steeped in the brand's history and set against poignant locations. This lifestyle collection offers a versatile range of everyday fashion wear, adorned with chic patterns and standout design details, perfect for modern wardrobes.
#JimThompson #BeyondSilk
The scene presents models dressed in the new collection on the lawns in front of the bungalow, inspired by the picnic shot of Jim Thompson’s last ever photograph. The picnic set presents a range of products from the new collection, including Quilted Bag with Silk Striped, inspired by the 1960s and ’70s designs of the Star of Siam brand. These iconic bags have been reimagined with a contemporary twist. The set also displays fashion items in Flora-Mania print, capturing the essence of flora creepers that envelop the base of large indigenous trees, conveying the richness and abundance of regional nature.
Tea plantations, one of the most iconic attractions in the Cameron Highlands is featured in another set location. Among them, the most well-known is BOH Tea Plantation. Shot with panoramic stunning views of the sprawling tea estates against a beautiful backdrop of undulating tea fields, the model features the new Cropped Pima Tee for women provides a flattering fit with its short, cap sleeves and round neckline.
Not to be omitted, a shoot in the charming Tanah Rata town center, shows the collection’s versatility as men’s lifestyle causal wear about town. The scene displays a loose-fit Shirt Jacket with a Mandarin collar and decorative patch pockets. Also shown is the Hawaiian slim-fit shirt, featuring subtle button and fabric loop details. Complementing these are slim-fit Long-Sleeved Shirts with Button Down in 100% cotton.
The Memory of the Highlands campaign by Jim Thompson celebrates a stylized collection, steeped in the brand's history and set against poignant locations. This lifestyle collection offers a versatile range of everyday fashion wear, adorned with chic patterns and standout design details, perfect for modern wardrobes.
#JimThompson #BeyondSilk
