K-Collection, the multi-label fashion trade show organised by the Korea Fashion Association (KFA) and hosted by the Korean Ministry of Trade, Industry and Energy, showcased an all-Korean show line-up for the first time in Thailand.
Welcoming the eclectic and dynamic line-up of five Korean-grown fashion labels, D-ANTIDOTE, GREEDILOUS, D.GNAK, LIE and ti:beag, the runway show was held at The Athenee Hotel, Bangkok on the 30 of October with over 100 guests. Guests included potential local retailers and industry partners. Also present at the event were celebrities such as Ganda Saitum, Pimthong Washirakom, Chidchanok Chidchob, Rathfar Chaichueanjit, Ployvarin Songprakorn, Kerika Chotivichit, Parit Chittaropas, Shalaj Poonyarit, and Titat Kuantrakul.
Guests were treated to a preview of the upcoming SS19 collection from the breakthrough Korean labels, including high-contemporary label D-ANTIDOTE - a hot favorite of K-pop stars and international fashion influencers - whose iconic FILA collaboration disrupted the streetwear fashion scene. Worn by the likes of international superstar Beyoncé, contemporary glam GREEDILOUS showcases their signature oversized outerwear and one of a kind digital prints.
Welcoming the eclectic and dynamic line-up of five Korean-grown fashion labels, D-ANTIDOTE, GREEDILOUS, D.GNAK, LIE and ti:beag, the runway show was held at The Athenee Hotel, Bangkok on the 30 of October with over 100 guests. Guests included potential local retailers and industry partners. Also present at the event were celebrities such as Ganda Saitum, Pimthong Washirakom, Chidchanok Chidchob, Rathfar Chaichueanjit, Ployvarin Songprakorn, Kerika Chotivichit, Parit Chittaropas, Shalaj Poonyarit, and Titat Kuantrakul.
Guests were treated to a preview of the upcoming SS19 collection from the breakthrough Korean labels, including high-contemporary label D-ANTIDOTE - a hot favorite of K-pop stars and international fashion influencers - whose iconic FILA collaboration disrupted the streetwear fashion scene. Worn by the likes of international superstar Beyoncé, contemporary glam GREEDILOUS showcases their signature oversized outerwear and one of a kind digital prints.
Featuring tailored clothing with twisted details, avant-garde menswear label D.GNAK shows an invigorating intersection of the underground and the mainstream. LIE which stands for LOVE. IDENTITY. EGO., emphasizes the “everyday wear luxury with a twist” philosophy with signature tailoring, combined with an experimental use of various fabrics on the runway. Soft contemporary brand tibeag injectes vigor into the fashion show with their combination of delicate details and colours along with graphic elements.
The Korean Fashion Association supports promising Korean fashion designers to strengthen their global competitiveness and to internationalise. Young Soo Park, Division Director of KFA said, “This year, aside from Fashion Capitals such as Paris and New York, we are also focusing our programs in developing markets such as Singapore, Russia, and Thailand. Thailand is an important gateway to Asia, and we’re thrilled to hold our debut K-Collection SS19 show here.”
“LIE was introduced for the first time in Paris. So far, we have more than 16 branches worldwide. The main concept of LIE is modern and adaptative. I named Spring/Summer 2019 collection as “No border, just horizon.” Inspired by Amelia Earhart the first American female flying over Atlantic Ocean, the collection presents positivity and multiplies happiness; it features colorful schemes such as pink, blue, and green to reflect the vivid landscape as we are looking down from the sky. Light colors give a sense of freedom and simplicity. I also includes yellow to represent the sun light as it crosses over the clouds. The fabric in this collection is light to fit torridity. This year, I am really glad joining the K-COLLECTION fashion show and looking forward to bringing more inspiration to Thailand in the years following,” said Lee Chung Chung, the founder of LIE.
The Korean Fashion Association supports promising Korean fashion designers to strengthen their global competitiveness and to internationalise. Young Soo Park, Division Director of KFA said, “This year, aside from Fashion Capitals such as Paris and New York, we are also focusing our programs in developing markets such as Singapore, Russia, and Thailand. Thailand is an important gateway to Asia, and we’re thrilled to hold our debut K-Collection SS19 show here.”
“LIE was introduced for the first time in Paris. So far, we have more than 16 branches worldwide. The main concept of LIE is modern and adaptative. I named Spring/Summer 2019 collection as “No border, just horizon.” Inspired by Amelia Earhart the first American female flying over Atlantic Ocean, the collection presents positivity and multiplies happiness; it features colorful schemes such as pink, blue, and green to reflect the vivid landscape as we are looking down from the sky. Light colors give a sense of freedom and simplicity. I also includes yellow to represent the sun light as it crosses over the clouds. The fabric in this collection is light to fit torridity. This year, I am really glad joining the K-COLLECTION fashion show and looking forward to bringing more inspiration to Thailand in the years following,” said Lee Chung Chung, the founder of LIE.
Update Korean trends with K-COLLECTION
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