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 | The island of Koh Lanta welcomed its first luxury resort Royal Lanta Resort & Spa in 2001. The modern tourism resort has become an iconic getaway on Klong Dao beach and almost two decades later, it constantly meets the changing challenges of evolving tourism. As of December 2019, Royal Lanta Resort & Spa has officially signed a management agreement with fast growing hotel management company Pragma Hospitality. Royal Lanta Resort & Spa is a classic Thai-inspired luxury resort located on Klongdao Beach. The resort has been pioneering the island’s luxury tourism since 2003 and prides itself in providing impeccable hospitality. The family-friendly beachfront resort offers full-facilities with 79 well-designed, classic Thai décor rooms, ranging from suites to private luxury villas. The resort theme conceptualized on reliving classic Thai traditions and Koh Lanta’s history to creating unique and tranquil experiences for guests. Formed in early 2019, Pragma Hospitality strives to operate its group of hotels with modern technologies and techniques. The strategies will be implemented by an experienced corporate management team to maximize operation profits and minimize operations cost. Pragma thrives to assist hotel owners and investors to continuously expand their market reach, strengthen their brand, and effectively control their internal operations. Recently in October 2019, Pragma Hospitality announced the signing of 6 hotels under Eco Inn Hotel Group. |
Pragma Hospitality Co., Ltd was founded by a team of industry professionals who foresees the need for fundamental changes in the way hotel management agreements are structured and implemented – something that has changed very little over the past 50 years. Management companies have traditionally locked hotel owners into long and complicated arrangements which are rarely in the best interests of the owner. That can result in the overlooking of many key factors involved in running a successful hotel operation, simply because they do not directly benefit the operator.
Alexander Wallace, CEO of Pragma Hospitality, comments, “Koh Lanta has always been one of my favourite destinations in the south of Thailand. Beautiful beaches, intact nature, and great southern food made me visit the island regularly. Royal Lanta Resort & Spa is what western tourists dream of when they think about going to a beach holiday in Thailand, traditional architecture with modern comfort and excellent service. We strive to improve the now aging property and give it new life by implementing modern tools for revenue and yield management. We are excited to take on this property and expand our footprint in Thailand, definitely looking forward to upcoming signings in other great locations.”
As the hospitality industry continues to drive growth to Thailand’s economy, Pragma hospitality and its portfolio of hotels plan on moving ahead to support the inflow of local and international tourism within the country.
Alexander Wallace, CEO of Pragma Hospitality, comments, “Koh Lanta has always been one of my favourite destinations in the south of Thailand. Beautiful beaches, intact nature, and great southern food made me visit the island regularly. Royal Lanta Resort & Spa is what western tourists dream of when they think about going to a beach holiday in Thailand, traditional architecture with modern comfort and excellent service. We strive to improve the now aging property and give it new life by implementing modern tools for revenue and yield management. We are excited to take on this property and expand our footprint in Thailand, definitely looking forward to upcoming signings in other great locations.”
As the hospitality industry continues to drive growth to Thailand’s economy, Pragma hospitality and its portfolio of hotels plan on moving ahead to support the inflow of local and international tourism within the country.
