The largest Nike store in Thailand, operated by Valiram, officially opened at Bangkok’s Siam Center lately. This store offers a unique blend of physical and digital retail experiences for all athletes* with innovation at its core and tailored to the Thai community.
“Nike Bangkok at Siam Center exists to offer everyone the ability to make sport a daily habit, ensuring they are inspired and committed to staying active,” says Tarundeep Singh, Director of Nike Stores, Southeast Asia & India. “The top Nike offerings have been carefully curated for this community, and the store has been conceptualized with multiple touch points for a fully immersive and seamless Nike experience that is truly personalized and unique.”
“Nike Bangkok at Siam Center exists to offer everyone the ability to make sport a daily habit, ensuring they are inspired and committed to staying active,” says Tarundeep Singh, Director of Nike Stores, Southeast Asia & India. “The top Nike offerings have been carefully curated for this community, and the store has been conceptualized with multiple touch points for a fully immersive and seamless Nike experience that is truly personalized and unique.”
 | Nike Bangkok at Siam Center is a destination for the brand’s best product innovation across multiple categories. Premium high-heat releases will also be available at launch. In conjunction with the opening of the store, an exciting line-up of products will be available, including Vaporfly NEXT%, Air Jordan and the season’s Icon Clash collection. Available in-store for the very first time in Thailand is a full-fledged “Nike By You” customization service, where consumers can personalize products from an evolving range of graphics and make their Nike products one of a kind. To launch “Nike By You” locally, Nike has collaborated with Bangkok artist and illustrator, Jirayu Koo. Jirayu’s graphics entitled “Bangkok Jam” will be the first of many local collaborations under the “Nike By You” service. Services such as head-to-toe apparel fitting and footwear trialing will continue to provide consumers with the opportunity to deepen their connection with the brand and choose products suited to their needs. Additionally, consumers can book one-on-one sessions with running experts and styling specialists. For updates, consumers can follow the Nike Thailand LINE official account and access the Nike Bangkok at Siam Center digital hub. “We are extremely excited to partner with Nike to launch a truly unique and immersive store experience that pushes the boundaries of retail, empowering our consumers to engage with Nike products in new ways,” says Ashvin Valiram, Executive Director of Valiram. “Creating a world class retail environment is a Valiram hallmark and the opening of Nike Bangkok at Siam Center in partnership with Nike reaffirms that.” If you have a body, you are an athlete*. |
