Launch of the first and only "Lego Shop", a land of infinity imagination, in Thailand at Siam Paragon

A land of infinity imagination and creation Thailand’s first “LEGO® Shop” will open today at Siam Paragon, following a partnership agreement between The LEGO Group and DKSH (Thailand) Limited, and Siam Paragon Shopping Complex. The store is built under LEGO concept to welcome everyone to the land of imagination with LEGO Mosaic Wall, the wall on the left side of storefront is decorated by a mosaic wall size wide 2 x 3.25 metres. It is currently the largest mosaic wall in Thailand which comprises over 103,000 bricks. The picture showcases Bangkok’s landmark view of The Grand Palace which will allow shoppers to closely appreciate it. This master piece mosaic wall was done by a LEGO Certified Professional in Singapore, while there are also many activities wait for everyone in the family.
 
At the event, Atsushi Hasekawa, Leonard Tan, Mayuree Chaipromprasith, and Naratipe Ruttapradid welcomed many celebrities and actors and actresses such as Ploenchan Vinyaratn, Rapeeporn Wongthongkham, Suthita Panyayong, Sirinya Bishop, Nana Rybena, Siwat Chotchaicharin, and Nawat Kulrattanarak. The shop is officially opened for the public on Saturday, December 1, 2018 at LEGO shop, 2nd floor, Siam Paragon.
 
Leonard Tan, Vice President FMCG of DKSH (Thailand) Limited said: “We care about every detail of the decoration in every corner of the store, which is created by LEGO Group, such as LEGO Mosaic Wall, which is shown the Bangkok’s landmark view of The Grand Palace, and limited editions of LEGO, which will be available at the same time as in America and Europe. For those who love Lego, just buy 7,000 Baht. get instant LEGO exclusive set to celebrate the launch of the first Lego shop in Thailand. Moreover, many other promotions are waiting for LEGO lovers.

Mayuree Chaipromprasith, Senior Executive Vice President, Marketing Siam Paragon Development Co., Ltd, revealed about the latest cooperation that “As named as the world class shopping destination, we strive to provide exceptional service to meet the demand of our customers. To serve this, Siam Paragon together with DKSH (Thailand), launch the first ‘LEGO Shop’ in Thailand. It is a new phenomenon to serve LEGO fans from around the global, while also reemphasis Siam Paragon as the answer to every lifestyle in the family today.”
 
At the LEGO shop, the shop will offer a comprehensive range of LEGO products and a unique, engaging play experience to all LEGO fans in Thailand.The PAB Wall, the exclusive Pick-A-Brick wall in the store comprises a hundred bubbles, each filled with LEGO bricks and elements, will allow shoppers to hand-pick and select LEGO pieces in different shapes and colours then pack into unique, transparent cups for purchase. This service will allow shoppers to build a LEGO model based on their own design and imagination, and together with the wide variety of LEGO model sets available in the store, a LEGO fan can look forward to many creative possibilities, very much in line with the LEGO philosophy of the “Joy of Building, Pride of Creation”. There will also be Build-A-Mini zone, which will allow you to create your own Minifigure with your endless imagination. The store offers many styles of head pieces, faces, bodies, bottoms and accessories.  Moreover, there is LEGO Mosaic Wall, the wall on the left side of storefront is decorated by a mosaic wall size wide 2 x 3.25 metres. It is currently the largest mosaic wall in Thailand which comprises over 103,000 bricks. The picture showcases Bangkok’s landmark view of The Grand Palace which will allow Shoppers to closely appreciate it. This master piece mosaic wall was done by Nicholas Foo, a LEGO Certified Professional in Singapore.  

To celebrate this occasion, an exclusive and highly coveted miniature “LEGO shop” set, made specially to celebrate store openings will be given away to the first 500 customers who spend a minimum of 7,000 Baht or more on LEGO products on each of the opening weekend days – December 1 and 2, 2018. This will be limited to one set per customer. While, four difference exclusive sets of Mosaic Thailand Iconic Piece will be given away to the first 200 customers who spend a minimum of 5,000 Baht in each week during December. Moreover, for the first 200 customers who take photo with a 3-metre Mosaic wall, Like and Share on Facebook or BricksThailand Fanpage winning special gift from LEGO.
 
Meet the new experience, a paradise for LEGO lovers bringing the world of imagination to serve everyone at LEGO shop on the 2nd floor, Siam Paragon. 

LEGO®  Shop Thailand
Address: 203A, 2nd Floor Siam Paragon
Operating hours: 10:00am to 09:00pm
Facebook: BricksThailand
Instagram: lego_brickthailand
Hashtag: #LCSThailand