Leveraging SAP technology to transform into intelligent enterprises, firms keen to support new experiences for employees and customers
In the experience economy, 641 million[1] consumers in Southeast Asia are in the driver’s seat like never before. Customer experience matters. Certain studies show that 76% of Southeast Asian customers switch brands after just 1 bad customer experience.[2] The key to success in the experience economy is an intelligent suite for core applications, experience management solutions, and a secure digital platform that unites experience (X) and operational (O) data and processes.
At today’s SAP ‘Experience: An Intelligent Enterprise Conference’, leading business leaders from Southeast Asia will speak about how they are investing in these technologies and taking the lead in their respective industries towards becoming intelligent enterprises to win in the experience economy.
Zuellig Pharma, one of the largest healthcare services groups in Asia serving more than 350,000 medical facilities in 13 Asian markets, highlighted how they leveraged SAP Cloud Platform Integration Suite to combat counterfeiting and quality incidents by using blockchain technology to facilitate coordination across the supply chain. Their also use SAP Ariba for digital transformation from source to pay.
City Mart Holdings (CMHL), an icon of Myanmar’s retail industry with over 200 stores and 8500 employees, chose SAP S/4HANA to enhance its operational capabilities and streamline processes for real-time business decisions. As CMHL operates various types of retail business, from supermarkets to pharmacies, bookstores, baby stores and food and beverage shops, it also uses SAP’s C/4 HANA to integrate their back office to their front office to support a unified customer experience.
Verena Siow, Managing Director, Indochina, SAP said, “SAP is uniquely positioned to help businesses deliver winning experiences with best-in-class business software. We are pleased to work closely with customers to transform businesses in Southeast Asia including Thailand into intelligent enterprises to drive economic growth and master the experience economy.” She added, “These customers are front-runners in their respective industries and understand how having a better and unified experience for customers, employees, and decision makers is crucial for long-term sustainable growth.”
At today’s SAP ‘Experience: An Intelligent Enterprise Conference’, leading business leaders from Southeast Asia will speak about how they are investing in these technologies and taking the lead in their respective industries towards becoming intelligent enterprises to win in the experience economy.
Zuellig Pharma, one of the largest healthcare services groups in Asia serving more than 350,000 medical facilities in 13 Asian markets, highlighted how they leveraged SAP Cloud Platform Integration Suite to combat counterfeiting and quality incidents by using blockchain technology to facilitate coordination across the supply chain. Their also use SAP Ariba for digital transformation from source to pay.
City Mart Holdings (CMHL), an icon of Myanmar’s retail industry with over 200 stores and 8500 employees, chose SAP S/4HANA to enhance its operational capabilities and streamline processes for real-time business decisions. As CMHL operates various types of retail business, from supermarkets to pharmacies, bookstores, baby stores and food and beverage shops, it also uses SAP’s C/4 HANA to integrate their back office to their front office to support a unified customer experience.
Verena Siow, Managing Director, Indochina, SAP said, “SAP is uniquely positioned to help businesses deliver winning experiences with best-in-class business software. We are pleased to work closely with customers to transform businesses in Southeast Asia including Thailand into intelligent enterprises to drive economic growth and master the experience economy.” She added, “These customers are front-runners in their respective industries and understand how having a better and unified experience for customers, employees, and decision makers is crucial for long-term sustainable growth.”
Several business customers at the event also shared their intelligent enterprise journey:
Bannarong Pitchayakorn, Managing Director, Sales and Trading Business, Bualuang Securities Public Company Limited said, “The Qualtrics’s Experience Management solution allows us to intelligently assess our brand, products, employees and customers in real-time, discover actionable insights and therefore define optimal action plans. As we thrive to be the most trusted investment partner, we realize that it is crucial to look beyond the obvious and unlock the intangible experience data embedded throughout our business system.”
Wimolnit Lertpitakkit, General Manager, JustCo Thailand said, “At JustCo, it is all about collaborative working. We believe no one team can succeed without the support from other teams, regardless of country boundary. Healthy and productive relationships among our employees form the foundation of customer satisfaction and eventually business success. With the implementation of SAP SuccessFactors and Qualtrics, it has made work better for the JustCo team.”
In Southeast Asia, SAP is delivering an intelligent enterprise vision to close the experience gap, unlocking new sources of growth and helping businesses in the region lead by setting the pace for their respective industries.
Visit the SAP News Center. Follow SAP on Twitter at @sapnews.
- Troo, a life insurance joint venture of Belgium’s largest insurer Ageas and one of the Philippines’ largest banks, East West Bank, turned to SAP S/4HANA and SAP HANA to deliver simplified customer engagement and balance the need to connect to their customers digitally and through traditional face-to-face interaction.
- Sarawak Energy Berhad, one of the leading hydroelectric energy producers in Southeast Asia, runs advanced analytics across its fleet of vehicles, reducing costs while improving efficiency and safety. The company also runs on SAP S/4HANA and SAP C/4HANA to drive operational efficiency and customer engagement.
- Ananda Development is Thailand’s largest real estate company serving the country with various developments such as condominiums, houses and townhouses. The company selected SAP Ariba for its procurement and integration into their back office as well as SAP SuccessFactors for employee management. It also uses Qualtrics for experience management.
- JustCo, Asia’s leading premium flexible workspace provider headquartered in Singapore, focused on putting people at the heart of what they do. The company embarked on a journey to empower a dynamic workforce with SAP SuccessFactors and Qualtrics for employee experience management.
- National University of Singapore, Singapore’s flagship university which offers a global approach to education and research, has digitally transformed its HR processes with SAP Success Factors to provide better employee experiences.
Bannarong Pitchayakorn, Managing Director, Sales and Trading Business, Bualuang Securities Public Company Limited said, “The Qualtrics’s Experience Management solution allows us to intelligently assess our brand, products, employees and customers in real-time, discover actionable insights and therefore define optimal action plans. As we thrive to be the most trusted investment partner, we realize that it is crucial to look beyond the obvious and unlock the intangible experience data embedded throughout our business system.”
Wimolnit Lertpitakkit, General Manager, JustCo Thailand said, “At JustCo, it is all about collaborative working. We believe no one team can succeed without the support from other teams, regardless of country boundary. Healthy and productive relationships among our employees form the foundation of customer satisfaction and eventually business success. With the implementation of SAP SuccessFactors and Qualtrics, it has made work better for the JustCo team.”
In Southeast Asia, SAP is delivering an intelligent enterprise vision to close the experience gap, unlocking new sources of growth and helping businesses in the region lead by setting the pace for their respective industries.
Visit the SAP News Center. Follow SAP on Twitter at @sapnews.
