Back to the old days when jeans were just a pair of jeans, they were flat, square and little low on your hip and people were still struggling to move.
Logically, jeans were not for fashion purposes but for working vibes, people preferred to wear jeans because their clothes had to remained in a good condition for a long time and keep you safe from chemical in the factory. They wanted to wear something that solid and something strong enough because they had to work outside in bad weather.
Back in the past two decades, the new innovative approached named Levi’s® Engineered Jeans™. The functional of this jeans created the legend for Levi’s®. Engineered collection is transforming from heavy and rough into lightweight and flexible jeans. As Levi’s® is well known as ergonomist, the denim used twisted by giving the wearers both comfort and great motions. In 2000, Levi’s® 501® jeans were given named by Time magazine as the "fashion item of the 20th century".
Logically, jeans were not for fashion purposes but for working vibes, people preferred to wear jeans because their clothes had to remained in a good condition for a long time and keep you safe from chemical in the factory. They wanted to wear something that solid and something strong enough because they had to work outside in bad weather.
Back in the past two decades, the new innovative approached named Levi’s® Engineered Jeans™. The functional of this jeans created the legend for Levi’s®. Engineered collection is transforming from heavy and rough into lightweight and flexible jeans. As Levi’s® is well known as ergonomist, the denim used twisted by giving the wearers both comfort and great motions. In 2000, Levi’s® 501® jeans were given named by Time magazine as the "fashion item of the 20th century".
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In this year DKSH Thailand embrace people with the engineered collection are now coming back as re-issue for Spring/Summer 2019 with modern fit well with street wear looks. Our jeans crafting from scientific roots of engineered jeans and meeting the ideal of this concept as the original 1999 behinds the engineered jeans conception. This collection has an inspired from the original twisted and contemporary approach. This collection schedule on the perfect timing; a lot of millennials are attracted to street wear looks, this pair of jeans will surprise you with their comfort providing and urbanized looks as well as for Levi’s® purposes states that “Levi's® engineered jeans celebrate those who are brave enough to stand out. Those who engineer their own molds and put their own twists on life and style.”.
The specialty of this collection is a red patch at the back of the jeans which was not introduced in 1999 yet. The red patch is stamped with Levi's® iconic two horse brand. The jeans themselves were created by the uses of technology in 3D effects in the process of producing the shape of the jeans. This collection also contains the greater ease of movement to improve the jeans' fit. The fabric below the waist line at the back called, "the Back Yoke" is switched with the plasticity of the hip to darts.This jeans also provide the hanger loop printed as "Levi's® Engineered Jeans ™"
This collection exclusively launches total 7 looks. Introducing the key item of this collection for celebrating 20th anniversary calls LEJ 570 20th Anniversary Print Denim, shares the special edition at the sides of the jeans and the special print screen with the golden tab line and screened in white on the side of the jeans as “This is the genuine article”. The collection of engineered allow loose fit, providing comfortable vibe and giving casual looks for wearer. LEJ 502™ REGULAR TAPER provides super stretch denim but elasticity with regular shape, providing 2 different colors from dark to faded ripped jeans in modern cut. It shows the twisted lines on jeans to reflect how flexible it is. LEJ 512™ SLIM TAPER slim shapes of jeans in a visibly twist seams on both legs in two different shades. LEJ 541 ATHLETIC TAPER suitable for muscular guys with the thigh part being wider giving maximal comfort, with the pants legs parts still in the shape of the person who wears them still giving a stylish look. LEVI’S® ENGINEERED JEANS™ T-SHIRT comfort vibes in white solid color. LEJ SLOUCH TAPER a pair of stretchy jeans for women in medium color featuring skinny fitting but fits well with natural waist. The other style which it will takes you back to vintage style in 1999 is LEJ 1ST LOOSE JEANS in a shape of culottes finish cut provides comfortable touches inspired from trendy style from the past to create vintage vibe. Suits for every movement and can be worn for every day. LEJ Trucker Reissue comes as a crop in a lightweight with comfort touches.
The specialty of this collection is a red patch at the back of the jeans which was not introduced in 1999 yet. The red patch is stamped with Levi's® iconic two horse brand. The jeans themselves were created by the uses of technology in 3D effects in the process of producing the shape of the jeans. This collection also contains the greater ease of movement to improve the jeans' fit. The fabric below the waist line at the back called, "the Back Yoke" is switched with the plasticity of the hip to darts.This jeans also provide the hanger loop printed as "Levi's® Engineered Jeans ™"
This collection exclusively launches total 7 looks. Introducing the key item of this collection for celebrating 20th anniversary calls LEJ 570 20th Anniversary Print Denim, shares the special edition at the sides of the jeans and the special print screen with the golden tab line and screened in white on the side of the jeans as “This is the genuine article”. The collection of engineered allow loose fit, providing comfortable vibe and giving casual looks for wearer. LEJ 502™ REGULAR TAPER provides super stretch denim but elasticity with regular shape, providing 2 different colors from dark to faded ripped jeans in modern cut. It shows the twisted lines on jeans to reflect how flexible it is. LEJ 512™ SLIM TAPER slim shapes of jeans in a visibly twist seams on both legs in two different shades. LEJ 541 ATHLETIC TAPER suitable for muscular guys with the thigh part being wider giving maximal comfort, with the pants legs parts still in the shape of the person who wears them still giving a stylish look. LEVI’S® ENGINEERED JEANS™ T-SHIRT comfort vibes in white solid color. LEJ SLOUCH TAPER a pair of stretchy jeans for women in medium color featuring skinny fitting but fits well with natural waist. The other style which it will takes you back to vintage style in 1999 is LEJ 1ST LOOSE JEANS in a shape of culottes finish cut provides comfortable touches inspired from trendy style from the past to create vintage vibe. Suits for every movement and can be worn for every day. LEJ Trucker Reissue comes as a crop in a lightweight with comfort touches.
Exclusively collaborates with two stars of Thailand Toni (Mr. Toni Rakkaen) and Thanaerng (Ms. Kanyawee Songmuang).For their both personalities and their appearances, they suit for Levi’s® look. They represent to how this collection provides for both genders. It shows that this kind of style provides for everyone who craves for hip hop style from affordable to premium luxury market.
Purchase at Original Levi’s® Stores (Exclusively selection stores in Thailand and 24hrs online shopping platform)
Levi’s® Engineered Jeans collection exclusively available at selection stores on 18 February 2019, conveniently find them at ICONSIAM, Seacon square and Terminal 21 in Pattaya, Central World, Mega Bangna, Terminal 21 Asoke, CentralPlaza Rama 2, CentralPlaza Westgate, CentralPlaza Grand Rama 9.
#LEJ #LiveInLevis
For more information please visit
www.facebook.com/levis.thailand and http://bit.ly/2RVZ3rp
Purchase at Original Levi’s® Stores (Exclusively selection stores in Thailand and 24hrs online shopping platform)
Levi’s® Engineered Jeans collection exclusively available at selection stores on 18 February 2019, conveniently find them at ICONSIAM, Seacon square and Terminal 21 in Pattaya, Central World, Mega Bangna, Terminal 21 Asoke, CentralPlaza Rama 2, CentralPlaza Westgate, CentralPlaza Grand Rama 9.
#LEJ #LiveInLevis
For more information please visit
www.facebook.com/levis.thailand and http://bit.ly/2RVZ3rp
