Nurturing stronger bond with Thai consumers through the aroma and flavor of coffee throughout the past 45 years, NESCAFÉ, the country’s no.1 coffee brand, set to strengthen this connection with the biggest campaign ever introduced entitled “Nurture Stronger Bond”.
The campaign started by engaging three key products – NESCAFÉ Red Cup, NESCAFÉ Blend and Brew and NESCAFÉ Ready-To-Drink – through three new TVCs depicting the sense of connection and bonding in an emotionally engaging way, in all kinds of relationships from family and friends to loved ones, featuring hottest rising stars of the new generation including Pope Thanawat Wattanaputi, Panjan Porama Imanothai and Proymon - Manasaporn Chanchalerm. The three TVCs were also directed by Nithiwat Tharathorn, a famous film director widely known for his mastery in portraying human relationship in contemporary context.
The campaign started by engaging three key products – NESCAFÉ Red Cup, NESCAFÉ Blend and Brew and NESCAFÉ Ready-To-Drink – through three new TVCs depicting the sense of connection and bonding in an emotionally engaging way, in all kinds of relationships from family and friends to loved ones, featuring hottest rising stars of the new generation including Pope Thanawat Wattanaputi, Panjan Porama Imanothai and Proymon - Manasaporn Chanchalerm. The three TVCs were also directed by Nithiwat Tharathorn, a famous film director widely known for his mastery in portraying human relationship in contemporary context.
  | At the launching event of “Nurture Stronger Bond” campaign held at Eden zone, CentralWorld on October 10, 2018, apart from introducing three new TVCs together with a new music video at the launching event, three new presenters – Pope Thanawat Wattanaputi, Panjan Porama Imanothai and Proymon Manasaporn Chanchalerm, representing NESCAFÉ Blend and Brew, NESCAFÉ Ready-To-Drink and NESCAFÉ Red Cup respectively – as well as former presenters, Ning Nirut Sirichanya and Tang Saksit Tangthong, and actors who starred alongside the presenters including Pongsakorn Jongwilard and Lin Machanot Suwannamart all took the stage to discuss their personal bonding experiences with NESCAFÉ and the experience they had while shooting. Pun-Paiboonkiat Keawkaew showed up as a surprise guest to sing his classic, “Rak Niran” (Forever Love) on stage while all the stars aligned to sing the song together. In addition to the event, earlier on October 1 which was International Coffee Day, NESCAFÉ conducted a special activity to nurture stronger bond with consumers by giving away 1 million cups of NESCAFÉ coffee to consumers across Thailand. NESCAFÉ also engaged with our customers at NESCAFÉ Hub @ BTS Chidlom to be part of the celebration by donating all proceeds from selling made on the International Coffee Day to NESCAFÉ Junior Coffee Farmer project to support the education of children of Thai coffee farmers. |
