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DEX [Dream Express], the famous character and contents license agency and Gravity Co., Ltd, the global gaming company entered into a non-exclusive character licensing agency agreement.
Starting the second half of 2020, this agreement will enable both companies to fully engage in merchandising businesses using the Ragnarok IP, which is a globally popular brand, especially, in Thailand.
DEX is one of the top character / contents licensing agencies which has been in the industry for over 20 years. It has been the agency for critically acclaimed Japanese Ips such as One Piece, Gundam, Ultraman and Masked Rider and Gravity is the first Korean company for DEX to act as an agency for.
Starting the second half of 2020, this agreement will enable both companies to fully engage in merchandising businesses using the Ragnarok IP, which is a globally popular brand, especially, in Thailand.
DEX is one of the top character / contents licensing agencies which has been in the industry for over 20 years. It has been the agency for critically acclaimed Japanese Ips such as One Piece, Gundam, Ultraman and Masked Rider and Gravity is the first Korean company for DEX to act as an agency for.
Ragnarok, the flagship IP of Gravity, has been increasingly popular in the global gaming market for the last 17 years since launching as Ragnarok Online. It is the first Online game title to be serviced in 6 continents and 83 regions. Ragnarok Online is scheduled to re-launched in Thailand by Gravity Game Tech (GGT). The pre-registration campaign for the re-launch of Ragnarok Online has yielded over 1.3 million accounts, proving its’ popularity in the Thailand region.
This contract is expected to yield great synergy from the strong brand awareness of Ragnarok IP and the expertise and infrastructure of Dream Express.
Gravity has been participating in licensing shows such as ‘Licensing Japan 2018,’ and ‘Character Licensing Fair 2019’ showing their interest for merchandising of its’ IP business
“The contract with DEX will enable active contents business such as character commercialization.” Jun Yoo, the head of External Busniss Unit of Gravity, said, “This will be the opportunity for the Ragnarok IP to reach not only gamers but non-gamers as well.”
This contract is expected to yield great synergy from the strong brand awareness of Ragnarok IP and the expertise and infrastructure of Dream Express.
Gravity has been participating in licensing shows such as ‘Licensing Japan 2018,’ and ‘Character Licensing Fair 2019’ showing their interest for merchandising of its’ IP business
“The contract with DEX will enable active contents business such as character commercialization.” Jun Yoo, the head of External Busniss Unit of Gravity, said, “This will be the opportunity for the Ragnarok IP to reach not only gamers but non-gamers as well.”
