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Onitsuka Tiger Opens Its Global Flagship Store at Siam Square One

22/5/2020

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​Onitsuka Tiger, a premium lifestyle brand in the fusion of Japanese heritage and modern flair announces the opening of its global flagship store at Siam Square One.

Conveniently located on the first and second floor of Siam Square One, a popular and trendy lifestyle shopping mall. The nearly 509 square-meter store stands out with symbolic elements, blackened metal plates incorporating the ideas of Craftmanship and Modern Japanese Style, each metal plate used for the façade has its unique tone and texture. They are thoughtfully placed and interlocked on the surface, as if they are lattice or shoe laces that are crossed, giving three dimensional effect. This finish provides a beautiful and delicate look which changes its expression depending on the sunshine and which side store is viewed from.  
 
The interior on the first floor is defined by symbolic red sofa, grey marble floor, sumi mortar, a distinctly unique material that has the texture of wood, amplifying the store’s intricate yet edgy look, and the photography of a famous Japanese photographer, Nobuyuki Kobayashi. While black, the Onitsuka Tiger brand color, is beautifully expressed on the second floor which creates the different atmosphere between two levels.

The Bangkok’s flagship store also comprises a VIP suite on the second floor. This inviting space with its plush Italian sofa, offers shoppers an sophisticated and elevated experience while persuing the collection.
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The opening of this new store aligns with the Onitsuka Tiger story, created in 1949 by Mr. Kihachiro Onitsuka who started the brand with a humble idea that sport had the power to transform lives. Till today, the rich heritage and Japanese craftsmanship of the brand, combined with a timeless aesthetic that was discovered on the track, is now worn and seen on streets around the world. Constantly branching out and collaborating with a variety of creative souls from visual artists to fashion designers, from art collectives to sneakers, the spirit of Onitsuka Tiger has uplifted its sporting trademark into the fashion and lifestyle scene.

The store features full range of Onitsuka Tiger shoes, apparel, accessories for Men, Women and Kids and the highlight products of 2020 Spring Summer collection such as MEXICO 66, DELEGATION EX, KAMO TRAINER, P-TRAINER KNIT, FABRE CLASSIC and DELEGATION CHUNK. Shoppers, fans and collectors will also be thrilled to find quintessential and exclusive NIPPON MADE collection, the epitome of Japanese craftsmanship. The basic components of the shoes are first assembled, after which the leather making up the upper is washed and processed in hot water. The footwear is then carefully squeezed and dried, leaving the shoes with a wrinkly, vintage look when dry. Every step is skillfully executed by hand and no two pairs of shoes are alike. 

Onitsuka Tiger Flagship Store at Siam Square One is ready to give a remarkable shopping experience and provide full services to customers. All the loyal fans, the fashion conscious, the sneaker collector and casual shopper can follow the Onitsuka Tiger movement and get more information at https://www.facebook.com/OnitsukaTigerTH/ or our online shop at Onitsuka Tiger E-Store: https://www.onitsukatiger.com
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