Oriental Princess launches the ‘New beneficial’ product line, a magnificent resurgence of the ultimate makeup inspired by the colours of nature. With three decades of expertise in beauty and thorough understanding of Asian skin, Oriental Princess is true to the science and philosophy of eastern beauty, hence the brand has brought and incorporated natural extracts into its makeup products. For the first time ever, the extract of Peony — the King of Flowers — has been used as part of the brand’s items, ensuring not just enriched nourishment but also natural colours. A combination of vibrant hues, ultimate nourishment and inspirations from the unique eastern land, the new line offers products that cater to all skin issues which available from 200 to 700 baht and can try the colors of makeup via Makeup Virtual Try-on at www.orientalprincess.com The quality-packed New beneficial line-up features six groups of products namely (1) base makeup products including concealer, powder foundation, powder and makeup base; (2) eye and eyebrow products including mascara, eyeliner and eyeshadow; (3) blush on; (4) lip products; (5) facial cleanser; and (6) makeup brushes. All New beneficial products are now available at all
325 Oriental Princess shops nationwide, via https://www.orientalprincess.com/storelocator/ and
www.orientalprincess.com, as well as on Lazada, Shopee, Konvy, Line shopping, TikTok Shop and other social media channels.
The New beneficial product line-up, the ultimate makeup inspired by the colours of nature consists of:
1. Base makeup products including concealer, powder foundation, powder and makeup base
Available in six categories: (1) Ultimate Coverage offering best coverage, reducing lines and wrinkles while also retaining skin moisture; (2) Phenomenal Perfect Coverage serving as a natural skin concealer; (3) All Day Sun Protection featuring the highest degree of sun protection and comfortable concealer, suitable for all skin types; (4) RED Natural Whitening & Firming Phenomenon brighten skin up with 12-hour oil control; (5) BB Secret lightened the skin all day long whilst also giving natural-extract nourishment; and (6) Special Products including Press Powder, Loose Powder, Liquid Concealer and Pore Minimiser which brighten the skin naturally. Highlight items are:
325 Oriental Princess shops nationwide, via https://www.orientalprincess.com/storelocator/ and
www.orientalprincess.com, as well as on Lazada, Shopee, Konvy, Line shopping, TikTok Shop and other social media channels.
The New beneficial product line-up, the ultimate makeup inspired by the colours of nature consists of:
1. Base makeup products including concealer, powder foundation, powder and makeup base
Available in six categories: (1) Ultimate Coverage offering best coverage, reducing lines and wrinkles while also retaining skin moisture; (2) Phenomenal Perfect Coverage serving as a natural skin concealer; (3) All Day Sun Protection featuring the highest degree of sun protection and comfortable concealer, suitable for all skin types; (4) RED Natural Whitening & Firming Phenomenon brighten skin up with 12-hour oil control; (5) BB Secret lightened the skin all day long whilst also giving natural-extract nourishment; and (6) Special Products including Press Powder, Loose Powder, Liquid Concealer and Pore Minimiser which brighten the skin naturally. Highlight items are:
 beneficial BB Secret Lifting & Coverage Cream SPF 30 PA++ A BB cream from Japan gives ultimate coverage for all skin types and colours. Natural extracts from Peony flowers, Omega3 and Vita Skin Complex enhance the skin look stronger and healthier, rehydrating and tightening the skin while also offering sun protection with SPF 30 PA++. (40g available at 575 baht) |  beneficial All Day Sun Protection Foundation Powder SPF 50 PA++++ Sun protection foundation powder available in three colours namely No.01 Ivory, No.02 Sand, No.03 Honey makes the skin look smooth amid strong sunlight. With up to 6-hour oil control, the stain-free SPF 50 PA++++ product offers up to 8-hour protection against skin-damaging factors including sunlight and UVA/UVB. Together with the Mirror Ball Powder disperses light for an instant blurring effect, leaving the skin looking naturally flawless. (11g available in 555 baht) |
beneficial Perfect Finish Liquid Concealer
The best coverage that conceals all lines and wrinkles features a stain-free light liquid concealer that removes black and red blemish as well as under-eye circles. The Peony extract in this all-in-one product offers anti-oxidant skin nourishment. (7ml available in 285 baht)
2. Eye and eyebrow products including mascara, eyeliner and eyeshadow Available in three categories namely: (1) Eyebrow pencils that come with applicator where users can select what suits such as round-tip pencil, angled-tip pencil and flat-tip pencil with eyebrow mascara; (2) Mascaras for all-day perfect lash treatments and alignment; (3) Eyeliners to give a well-defined look of the eyes with long-lasting as well as water- and sweat-resistant features leaving no stain during the day; and (4) Eye shadow which inspired by nature, the products are available in multiple colours and easy to apply with four highlight items including:
The best coverage that conceals all lines and wrinkles features a stain-free light liquid concealer that removes black and red blemish as well as under-eye circles. The Peony extract in this all-in-one product offers anti-oxidant skin nourishment. (7ml available in 285 baht)
2. Eye and eyebrow products including mascara, eyeliner and eyeshadow Available in three categories namely: (1) Eyebrow pencils that come with applicator where users can select what suits such as round-tip pencil, angled-tip pencil and flat-tip pencil with eyebrow mascara; (2) Mascaras for all-day perfect lash treatments and alignment; (3) Eyeliners to give a well-defined look of the eyes with long-lasting as well as water- and sweat-resistant features leaving no stain during the day; and (4) Eye shadow which inspired by nature, the products are available in multiple colours and easy to apply with four highlight items including:
 beneficial Brow Designer Eyebrow & Mascara This matte eyebrow pencil can be used in two-ways to draw a perfect brow as if done by a professional. One end is a soft eyebrow pencil that comes with an angled brush to create beautifully defined matte eyebrows. Also come with eyebrow mascara to neatly align and coat eyebrows to create six-dimension appearance together with natural extracts strengthen hair roots. (0.5 g. 1.4 g. available at 345 baht) | beneficial All Day Wear Eyeshadow The compact eyeshadow is available in 20 shades. Its highly-pigmented Crystal Powder is easy to apply with natural extracts from Peony flowers function as an anti-oxidant to prevent eye wrinkles. (3.8g available at 195 baht) |
beneficial Lengthening Waterproof Mascara
The latest innovation in waterproof mascaras offers a 2-in-1 benefit, giving each individual eyelash look both thicker and longer all the way from the roots to the tips. The product also comes with water- and sweat-resistant features and easy to remove with warm water. (6g available at 425 baht)
beneficial Proliner Eyeliner
A long-lasting waterproof eyeliner that gives a completely black appearance despite applying only once. The small bristles ensure a smooth and precise finish, leaving no under-eye dark stains. The eyeliner is also easy to remove with warm water. (0.6ml available at 415 baht)
The latest innovation in waterproof mascaras offers a 2-in-1 benefit, giving each individual eyelash look both thicker and longer all the way from the roots to the tips. The product also comes with water- and sweat-resistant features and easy to remove with warm water. (6g available at 425 baht)
beneficial Proliner Eyeliner
A long-lasting waterproof eyeliner that gives a completely black appearance despite applying only once. The small bristles ensure a smooth and precise finish, leaving no under-eye dark stains. The eyeliner is also easy to remove with warm water. (0.6ml available at 415 baht)
3. Blush on
Available in five categories including (1) beneficial Gradation Compact Cheek Colours featuring four colours that give a cheerful, healthy look; (2) beneficial Ready To Wear Nourishing Face Colours: A 2-in-1 powder blush on that is easy to carry and gives a natural look; (3) beneficial Kiss From A Rose Natural FaceTint that accentuates an innocent yet alluring blush to the cheeks or lips; and (4) beneficial All Day Glow Powder Blush: A smooth-textured blush on that gives a natural look, suitable for all skin colours. Highlight items are:
Available in five categories including (1) beneficial Gradation Compact Cheek Colours featuring four colours that give a cheerful, healthy look; (2) beneficial Ready To Wear Nourishing Face Colours: A 2-in-1 powder blush on that is easy to carry and gives a natural look; (3) beneficial Kiss From A Rose Natural FaceTint that accentuates an innocent yet alluring blush to the cheeks or lips; and (4) beneficial All Day Glow Powder Blush: A smooth-textured blush on that gives a natural look, suitable for all skin colours. Highlight items are:
 beneficial All Day Glow Powder Blush An easy-to-carry, smooth-textured, highly-pigmented blush on available in various textures and 10 shades. The Peony flower extract functions as an anti-oxidant as well as skin brightener and moisturizer while matte and shimmer Silk Mica Powder provides skin comfort. (3.5g available at 235 baht) |  beneficial Gradation Compact Cheek Colours Award-winning four-dimension pearl-glow blush on gives a naturally glittering and juicy look. Available in four gradient colours, the product also features Peony extract that reduces premature lines and protects the skin against allergies and irritations. (12g available at 595 baht) |
1. Lip products
Featuring four product categories: (1) beneficial Cherish Lip Sheer SPF15: Palely-coloured sun-protection lipstick provides effective lip treatment and nourishment; (2) beneficial Deep Velvet Matte Lipstick giving a soft feeling and long-lasting look; (3) beneficial Touchless Matte Liquid Lipstick: The watery lipstick that comes with five shades, giving light and comfortable affection; and (4) beneficial Juicy Glow Watery Lip Tint: Vegan and light highly-pigmented lip tint that makes the lips look shiny. Highlight items are:
Featuring four product categories: (1) beneficial Cherish Lip Sheer SPF15: Palely-coloured sun-protection lipstick provides effective lip treatment and nourishment; (2) beneficial Deep Velvet Matte Lipstick giving a soft feeling and long-lasting look; (3) beneficial Touchless Matte Liquid Lipstick: The watery lipstick that comes with five shades, giving light and comfortable affection; and (4) beneficial Juicy Glow Watery Lip Tint: Vegan and light highly-pigmented lip tint that makes the lips look shiny. Highlight items are:
 | beneficial Juicy Glow Watery Lip Tint An easy-to-use, vegan tint gloss that is light and easy to apply. Its long-lasting and well-defined colours make the lips look healthy without the need of additional add-on. Also combining makeup and skincare together for anti-oxidation and lip wrinkle reduction. (3.5g available at 355 baht) |
beneficial Deep Velvet Matte Lipstick
The light matte lipstick naturally fills and smoothen the lips. The Peony flower extract and Vitamin E make the lips look plump and juicy. (3.7g available at 375 baht)
5. Facial cleansers Comprising four product categories namely (1) beneficial Make Off Cleansing Milk Essence: The milk essence with toner for cosmetics remover and impurities while also pampering the skin; (2) beneficial Make Off Mild Cleansing Water: Alcohol-free water-based cleanser suitable for allergic skin, leaving the skin hydrated and fresh after use; (3) beneficial Make Off Soothing Cleansing Milk: Concentrated milk cleanser can rid all makeup and impurities while also restoring the skin balance and hydration; and (4) beneficial Make Off Perfect Eye & Lip Makeup Remover: Oil cleanser that completely removes pollution and impurities for the eyes and lips.
6. Makeup brushes Featuring nine product categories consisting (1) Pro Foundation Brush specially designed with soft synthetic bristles and an ergonomic handle which makes it easy to smoothly apply foundation naturally, suitable for all kinds of foundation; (2) Pro Powder Brush with soft bristles that can be used with powder and press powder giving extra skin comfort; (3) Pro Blush Brush specially designed for various facial shapes making the cheeks look beautifully natural; (4) Pro Lip Brush made with soft bristles that applies lip colours flawlessly. The easy-to-carry lip brush also features a small rounded curved brush tip makes it easy to line lips; (5) Pro Eye Colour Brush perfect for applying and layering eyeshadow to the lid area; (6) Pro Blender Brush expertly blends eyeshadows, eliminating conspicuous edges; (7) Pro Eye Definer Brush featuring a small-tipped brush ideal for lining eyes and applying eye shadow to create smooth and clearly defined lines; (8) Pro Angle Brow Brush uniquely designed to deliver a precise, even stroke that is perfect for building a naturally flawless brow; and (9) Pro Retractable Blush Brush,
a must-have handheld item in the makeup brush category featuring soft and thick bristles for ultimate skin comfort.
The light matte lipstick naturally fills and smoothen the lips. The Peony flower extract and Vitamin E make the lips look plump and juicy. (3.7g available at 375 baht)
5. Facial cleansers Comprising four product categories namely (1) beneficial Make Off Cleansing Milk Essence: The milk essence with toner for cosmetics remover and impurities while also pampering the skin; (2) beneficial Make Off Mild Cleansing Water: Alcohol-free water-based cleanser suitable for allergic skin, leaving the skin hydrated and fresh after use; (3) beneficial Make Off Soothing Cleansing Milk: Concentrated milk cleanser can rid all makeup and impurities while also restoring the skin balance and hydration; and (4) beneficial Make Off Perfect Eye & Lip Makeup Remover: Oil cleanser that completely removes pollution and impurities for the eyes and lips.
6. Makeup brushes Featuring nine product categories consisting (1) Pro Foundation Brush specially designed with soft synthetic bristles and an ergonomic handle which makes it easy to smoothly apply foundation naturally, suitable for all kinds of foundation; (2) Pro Powder Brush with soft bristles that can be used with powder and press powder giving extra skin comfort; (3) Pro Blush Brush specially designed for various facial shapes making the cheeks look beautifully natural; (4) Pro Lip Brush made with soft bristles that applies lip colours flawlessly. The easy-to-carry lip brush also features a small rounded curved brush tip makes it easy to line lips; (5) Pro Eye Colour Brush perfect for applying and layering eyeshadow to the lid area; (6) Pro Blender Brush expertly blends eyeshadows, eliminating conspicuous edges; (7) Pro Eye Definer Brush featuring a small-tipped brush ideal for lining eyes and applying eye shadow to create smooth and clearly defined lines; (8) Pro Angle Brow Brush uniquely designed to deliver a precise, even stroke that is perfect for building a naturally flawless brow; and (9) Pro Retractable Blush Brush,
a must-have handheld item in the makeup brush category featuring soft and thick bristles for ultimate skin comfort.
