PaM++ is a leading branding & marketing communications agency with hotel, resort and restaurant clients of both domestic and global brands on its portfolio.
The firm’s founder and also a veteran in the hospitality industry, Panasporn Pam Nopasri, takes a proactive swing and strikes on the ‘comeback’ strategy to get hotels and restaurants back on track as quickly as possible. Panasporn talks here about the firm’s tips and guidance for hotels and restaurants to take a well-planned and tactical branding and marketing communications approach to make a ‘comeback’.
Covid-19 pandemic had affected everyone globally; Thailand was no exception. Undeniably, tourism and hospitality industries were the first to experience significant drop in business from very early stage of Covid-19. According to Ministry of Tourism and Sports (MOTS), the number of inbound travelers in February 2020 dropped from the year before by 42.78%. Contributed to the decline reported by MOTS were the top 15 countries for inbound travelers with China dropping the most by 59.4%, Japan 28%, Russia 0.6%, Singapore 37%, India 33.6%, South Korea 44.2%, Malaysia 38.3%, Hong Kong 49.8%, Vietnam 26.5%, UAE 20.1%, Qatar 5.0%, Taiwan 32.5%, Cambodia 23%, Myanmar 26.3% and Indonesia by 29.3%. Information was revealed by The Civil Aviation Authority of Thailand for records during the first quarter of 2020.
All restaurants were prohibited to offer seated dining. Hotels were greatly affected as a result of the decline in travel business but also Food & Beverage, Recreation as well as MICE businesses were under the Government Executive Announcement to shut down. Result was the closure of the hotels entirely on the first week of April 2020. Some hotels stayed on to fight and offered their rooms as part of Isolated Accommodation at much lower rates than normal. This impacted the overall national GDP, as stated by BBC Thailand that Travel industry has substantial power over Thailand’s economy at 16% of entire GDP.
The firm’s founder and also a veteran in the hospitality industry, Panasporn Pam Nopasri, takes a proactive swing and strikes on the ‘comeback’ strategy to get hotels and restaurants back on track as quickly as possible. Panasporn talks here about the firm’s tips and guidance for hotels and restaurants to take a well-planned and tactical branding and marketing communications approach to make a ‘comeback’.
Covid-19 pandemic had affected everyone globally; Thailand was no exception. Undeniably, tourism and hospitality industries were the first to experience significant drop in business from very early stage of Covid-19. According to Ministry of Tourism and Sports (MOTS), the number of inbound travelers in February 2020 dropped from the year before by 42.78%. Contributed to the decline reported by MOTS were the top 15 countries for inbound travelers with China dropping the most by 59.4%, Japan 28%, Russia 0.6%, Singapore 37%, India 33.6%, South Korea 44.2%, Malaysia 38.3%, Hong Kong 49.8%, Vietnam 26.5%, UAE 20.1%, Qatar 5.0%, Taiwan 32.5%, Cambodia 23%, Myanmar 26.3% and Indonesia by 29.3%. Information was revealed by The Civil Aviation Authority of Thailand for records during the first quarter of 2020.
All restaurants were prohibited to offer seated dining. Hotels were greatly affected as a result of the decline in travel business but also Food & Beverage, Recreation as well as MICE businesses were under the Government Executive Announcement to shut down. Result was the closure of the hotels entirely on the first week of April 2020. Some hotels stayed on to fight and offered their rooms as part of Isolated Accommodation at much lower rates than normal. This impacted the overall national GDP, as stated by BBC Thailand that Travel industry has substantial power over Thailand’s economy at 16% of entire GDP.
Fighting on to keep businesses alive gave birth of the 100% food delivery platform adopted by most hotels and restaurants in Thailand. Kasikorn Research Center had estimated that food delivery cash flow between 22 March until 30 April 2020 could see additional THB 1.2 billion.
Naturally, hospitality is something closer to people. Though dining, wining, and travelling are perceived as luxury but we cannot deny that they are only a small level up from the Five Basic Human Needs. Hence, this industry is believed to come back quickly. However, only those who have the effective know-how will do well as it will be a fiercer fight than ever. PaM++ has useful and strategic ways to guide hoteliers, restauranteurs and their marketing teams.
Naturally, hospitality is something closer to people. Though dining, wining, and travelling are perceived as luxury but we cannot deny that they are only a small level up from the Five Basic Human Needs. Hence, this industry is believed to come back quickly. However, only those who have the effective know-how will do well as it will be a fiercer fight than ever. PaM++ has useful and strategic ways to guide hoteliers, restauranteurs and their marketing teams.
 Panasporn Pam Nopasri | Must Must before the rush: Tips from PaM++
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“Covid-19 has impacted us all and will continue to do so even after it’s gone. This is why we strongly suggest that hotels & restaurants out there cannot ‘just do it’; just promote the room, just discount the rates, just create more value-added items. No no no. Plans have to be customized be it social media plan, PR plan, promotion campaigns, or the entire post-Covid19 marketing plan, they all have to be customized based on the immediate needs our guests and customers. Because everyone will be doing it. How will you stand out from the crowd?” Panasporn emphasized.
PaM++ is a small, yet strong and solid agency that has been trusted by both global and local corporations. PaM++ uses uniquely established philosophy to assist clients as follows such as a) holistic approach; online, offline, direct and connections – connected marketing, b) smart and creative funding allocation, c) strategize according to roadmap for clear positioning and effective activities, and 4)branding and brand positioning is first and foremost.
“if you need marketing help, we are here for you. We suffered together. We struggled together. Now it is time to fight together. We understand. We went through the same rough times. If you do not want to or don’t know how to do it alone, we can help. We have many packages and offers that are more affordable like never before. Because we need you and you need us.” Panasporn ended.
PaM++ has offers for different categories of target groups: past clients, current clients, new clients, non-hospitality prospects. Package includes FREE consultation, FREE evaluation, BONUS services, DISCOUNTED fees and much more. To find out more, please contact email: answers@pamplusplus.com or tel: + 6689 2445588 website: www.pamplusplus.com
PaM++ is a small, yet strong and solid agency that has been trusted by both global and local corporations. PaM++ uses uniquely established philosophy to assist clients as follows such as a) holistic approach; online, offline, direct and connections – connected marketing, b) smart and creative funding allocation, c) strategize according to roadmap for clear positioning and effective activities, and 4)branding and brand positioning is first and foremost.
“if you need marketing help, we are here for you. We suffered together. We struggled together. Now it is time to fight together. We understand. We went through the same rough times. If you do not want to or don’t know how to do it alone, we can help. We have many packages and offers that are more affordable like never before. Because we need you and you need us.” Panasporn ended.
PaM++ has offers for different categories of target groups: past clients, current clients, new clients, non-hospitality prospects. Package includes FREE consultation, FREE evaluation, BONUS services, DISCOUNTED fees and much more. To find out more, please contact email: answers@pamplusplus.com or tel: + 6689 2445588 website: www.pamplusplus.com
