Patek Philippe and PMT The Hour Glass, Bangkok
After five years of conceptualization, design and realization; Patek Philippe is opening a new 223 sqm flagship boutique - the largest Patek Philippe Boutique in Thailand. Located at the ICONSIAM Shopping Centre on the bank of the majestic River of Kings, the new exclusive venue aims to present the brand’s rich history, philosophy and values. The Patek Philippe flagship boutique will offer Thai watch collectors and enthusiasts an intimate place to share their exceptional and important moments – viewing some of the world’s finest timepieces whilst benefiting from outstanding horological expertise that makes the purchase of a watch a rewarding experience.
A Special Long-Standing Partnership
Mr. Narun Thamavaranukup, Managing Director of PMT The Hour Glass – Patek Philippe’s partner in Thailand stated that “this new flagship Patek Philippe Boutique at ICONSIAM serves to reaffirm the special relationship, respect and commitment the brand has with Thai watch collectors and enthusiasts as well as demonstrating the long-standing strong partnership between Patek Philippe and PMT The Hour Glass.”
Mr. Thierry Stern, the President of Patek Philippe who flew in from Geneva especially for this Grand Opening added “Thailand is a very important market for Patek Philippe. With PMT The Hour Glass, our trusted long-term partner, we are proud to have created this new Patek Philippe home in Thailand. It is our sincere hope that in this new flagship boutique, our customers will experience not only the unique skills of our craftsmanship, but also our passion for preserving our family legacy and our permanent pursuit of excellence.”
A Special Long-Standing Partnership
Mr. Narun Thamavaranukup, Managing Director of PMT The Hour Glass – Patek Philippe’s partner in Thailand stated that “this new flagship Patek Philippe Boutique at ICONSIAM serves to reaffirm the special relationship, respect and commitment the brand has with Thai watch collectors and enthusiasts as well as demonstrating the long-standing strong partnership between Patek Philippe and PMT The Hour Glass.”
Mr. Thierry Stern, the President of Patek Philippe who flew in from Geneva especially for this Grand Opening added “Thailand is a very important market for Patek Philippe. With PMT The Hour Glass, our trusted long-term partner, we are proud to have created this new Patek Philippe home in Thailand. It is our sincere hope that in this new flagship boutique, our customers will experience not only the unique skills of our craftsmanship, but also our passion for preserving our family legacy and our permanent pursuit of excellence.”
Inspired architecture driven by the pursuit of perfection
Every detail of this exceptional boutique embodies the brand’s exquisite aesthetic quality. The design of Patek Philippe Boutique at ICONSIAM reflects the rich heritage of the brand through several iconic elements which reinforces the corporate architectural quality. The boutique’s impressive 50 meters façade boasts a completely new and unique design elements. The external façade at the VIP drop-off area is fitted with large animated screen backed by a special glass wall with the brand’s emblematic Calatrava cross etched in the glass. The boutique boasts a majestic a 5-meter high ceiling adorned with special lighting and impressive bespoke Baccarat crystal chandelier.
Upon entry, collectors and enthusiasts are warmly welcomed to explore a wide range of Patek Philippe timepieces in the watch gallery area with custom-made large windows and counter displays. Towards the right of this watch gallery atrium, clients are invited to discover a patrimony exhibition area that showcases Patek Philippe’s rich 180 years of historical milestones. Further inside, the boutique opens up to a private lounge and sales salon elegantly furnished with precious woods and plush leather upholstery. The library within the private lounge is curated with beautiful decorative elements completed with Patek Philippe’s horological and historical literature, allowing customers to be further immersed in Patek Philippe’s universe. The sales salon and private viewing area are separated by a series of see-through rosewood-framed sliding panels to enhance overall intimacy. These unique panels were originally designed to be fabricated using sculpted wood to echo Thai craftsmanship but are finally produced in metal for more contemporary feel. Each sliding panel is adorned with Calatrava petals pattern giving a distinct oriental look.
A specially created fragrance called the “Grand Quai”, both familial and inviting, also envelopes the boutique with its distinctive scent to welcome clients in a warm and luxurious environment. The “Grand Quai” (or “big quay” in French) was inspired by the brand’s Honorary President, Mr. Philippe Stern’s love for sailing and is reminiscent of the sport and the quay side. Once only exclusive to the three Patek Philippe Salons in Geneva, London and Paris, this signature fragrance has now been extended to all Patek Philippe boutiques across the world and clients will get to experience it at the magnificent ICONSIAM boutique.
The World of Patek Philippe
Since 1839, Patek Philippe has been continuously perpetuating the tradition of Geneva fine watchmaking. As an independent watch manufacturer, it enjoys total creative freedom to design, produce, and complete what experts agree to be the finest timepieces in the world. The company’s precious, classically elegant watches, proudly handed down from one generation to the next, are the result of advanced technology combined with ancestral watchmaking know-how. Relying on its extraordinary experience, Patek Philippe’s tradition of innovation is crowned by an impressive portfolio of more than 100 patents.
Every detail of this exceptional boutique embodies the brand’s exquisite aesthetic quality. The design of Patek Philippe Boutique at ICONSIAM reflects the rich heritage of the brand through several iconic elements which reinforces the corporate architectural quality. The boutique’s impressive 50 meters façade boasts a completely new and unique design elements. The external façade at the VIP drop-off area is fitted with large animated screen backed by a special glass wall with the brand’s emblematic Calatrava cross etched in the glass. The boutique boasts a majestic a 5-meter high ceiling adorned with special lighting and impressive bespoke Baccarat crystal chandelier.
Upon entry, collectors and enthusiasts are warmly welcomed to explore a wide range of Patek Philippe timepieces in the watch gallery area with custom-made large windows and counter displays. Towards the right of this watch gallery atrium, clients are invited to discover a patrimony exhibition area that showcases Patek Philippe’s rich 180 years of historical milestones. Further inside, the boutique opens up to a private lounge and sales salon elegantly furnished with precious woods and plush leather upholstery. The library within the private lounge is curated with beautiful decorative elements completed with Patek Philippe’s horological and historical literature, allowing customers to be further immersed in Patek Philippe’s universe. The sales salon and private viewing area are separated by a series of see-through rosewood-framed sliding panels to enhance overall intimacy. These unique panels were originally designed to be fabricated using sculpted wood to echo Thai craftsmanship but are finally produced in metal for more contemporary feel. Each sliding panel is adorned with Calatrava petals pattern giving a distinct oriental look.
A specially created fragrance called the “Grand Quai”, both familial and inviting, also envelopes the boutique with its distinctive scent to welcome clients in a warm and luxurious environment. The “Grand Quai” (or “big quay” in French) was inspired by the brand’s Honorary President, Mr. Philippe Stern’s love for sailing and is reminiscent of the sport and the quay side. Once only exclusive to the three Patek Philippe Salons in Geneva, London and Paris, this signature fragrance has now been extended to all Patek Philippe boutiques across the world and clients will get to experience it at the magnificent ICONSIAM boutique.
The World of Patek Philippe
Since 1839, Patek Philippe has been continuously perpetuating the tradition of Geneva fine watchmaking. As an independent watch manufacturer, it enjoys total creative freedom to design, produce, and complete what experts agree to be the finest timepieces in the world. The company’s precious, classically elegant watches, proudly handed down from one generation to the next, are the result of advanced technology combined with ancestral watchmaking know-how. Relying on its extraordinary experience, Patek Philippe’s tradition of innovation is crowned by an impressive portfolio of more than 100 patents.
