Pernod Ricard and lebua Hotels & Resorts team up once again to launch Perrier-Jouët By & For lebua, the new exclusive prestige Champagne from Perrier-Jouët, the world-class champagne brand.
For its launch, Hervé Deschamps, the seventh Perrier-Jouët cellar master, flew directly from France to present his exclusive creation and to celebrate the long-standing relationship between Perrier-Jouët and lebua Hotels & Resorts at 64th floor Flûte A Perrier-Jouët Bar lebua Hotels and Resorts.
“Perrier-Jouët By & For lebua is an exclusive Champagne experience, created by Perrier-Jouët to reflect the identity of lebua Hotels and Resorts. The customization does not only inherit the sophistication of Perrier-Jouët Champagne crafting process, but also embeds the perennial By & For signature, symbolizing a life-long relationship that transcends centuries,” says Quentin Job Managing Director of Pernod Ricard (Thailand).
Perrier-Jouët By & For lebua Vintage 2011 creation has been led by Hervé Deschamps, the seventh Perrier-Jouët cellar master, who integrates the idiosyncrasy of lebua Hotels & Resorts along with Epernay prestige style. The free spirit of centennial energy of nature and love for Champagne, starting from
Chardonnay cultivation in Côte des Blancs – France, to intricate craftsmanship and savoir-faire, to multiple tasting rituals, are descended to reveal the exceptional Champagne series By & For lebua Vintage 2011.
For its launch, Hervé Deschamps, the seventh Perrier-Jouët cellar master, flew directly from France to present his exclusive creation and to celebrate the long-standing relationship between Perrier-Jouët and lebua Hotels & Resorts at 64th floor Flûte A Perrier-Jouët Bar lebua Hotels and Resorts.
“Perrier-Jouët By & For lebua is an exclusive Champagne experience, created by Perrier-Jouët to reflect the identity of lebua Hotels and Resorts. The customization does not only inherit the sophistication of Perrier-Jouët Champagne crafting process, but also embeds the perennial By & For signature, symbolizing a life-long relationship that transcends centuries,” says Quentin Job Managing Director of Pernod Ricard (Thailand).
Perrier-Jouët By & For lebua Vintage 2011 creation has been led by Hervé Deschamps, the seventh Perrier-Jouët cellar master, who integrates the idiosyncrasy of lebua Hotels & Resorts along with Epernay prestige style. The free spirit of centennial energy of nature and love for Champagne, starting from
Chardonnay cultivation in Côte des Blancs – France, to intricate craftsmanship and savoir-faire, to multiple tasting rituals, are descended to reveal the exceptional Champagne series By & For lebua Vintage 2011.
Inlaying the heritage of vintage 2011, Perrier-Jouët By & For lebua Champagne is contemporary long-finished with pale yellow and green glints. The nonpareil cuvée delivers vivacity and purity through its house-defining floral intricate style derived from grapefruit, magnolia, linden flowers, yellow lemon, peach, crispy pear and fresh almond. Upon the celebration, Perrier-Jouët extends the experience into its customized bottle design adornment with an elegant golden plaque engraved with the chosen messages – a name, a date, a picture and a reminder of the special occasion to truly define exceptional moment set to seal on the memorable By & For creation. The prestige By & For lebua is exclusively available at lebua Hotels & Resorts with only 120 bottles worldwide.
Hervé Deschamps shares, “Perrier-Jouët By & For is more than just a personal cuvée, it is an exchange, a bespoke experience that grants unprecedented access to Maison Perrier-Jouët. Beyond physical interaction with the world of Maison Perrier-Jouët, you are immersed emotionally, as well. One of the key moments of the experience is to discuss the tastes and preferences of the client through the intimate conversations shared throughout their visit. We talk about special moments of personal importance that he/she wants to be evoked with his/her Champagne. These memories allow me to understand not just his/her taste, but his/her personality in order for me to capture it in the By & For cuvée.”
Deepak Ohri, Chief Executive Officer of lebua Hotels & Resorts says of his visit to Maison Belle Epoque, “the visit was a moment to remember. I was impressed from my very step into the place starting from the warm welcome from Hervé Deschamps, the cellar master, to attention of details in the tastes and preferences, which are the main factors guiding the direction in crating process to create the Champagne that exactly matches particular identity. Hervé also walked me through the Perrier-Jouët vineyard and allowed me to have a hands-on experience in Champagne crafting process.”
Hervé Deschamps shares, “Perrier-Jouët By & For is more than just a personal cuvée, it is an exchange, a bespoke experience that grants unprecedented access to Maison Perrier-Jouët. Beyond physical interaction with the world of Maison Perrier-Jouët, you are immersed emotionally, as well. One of the key moments of the experience is to discuss the tastes and preferences of the client through the intimate conversations shared throughout their visit. We talk about special moments of personal importance that he/she wants to be evoked with his/her Champagne. These memories allow me to understand not just his/her taste, but his/her personality in order for me to capture it in the By & For cuvée.”
Deepak Ohri, Chief Executive Officer of lebua Hotels & Resorts says of his visit to Maison Belle Epoque, “the visit was a moment to remember. I was impressed from my very step into the place starting from the warm welcome from Hervé Deschamps, the cellar master, to attention of details in the tastes and preferences, which are the main factors guiding the direction in crating process to create the Champagne that exactly matches particular identity. Hervé also walked me through the Perrier-Jouët vineyard and allowed me to have a hands-on experience in Champagne crafting process.”
