Beloved by a new generation of women whose sexiness is defined by their confidence and class, Thai designer brand PITCHANA has unveiled its latest Spring / Summer 2019 collection, titled ‘Not Your Baby’.
The collection is in homage to the headstrong character of Elvira Hancock in the renowned 80s Mafia movie Scarface, played by international starlet Michelle Pfeiffer in her Hollywood heyday. Elvira’s attention-grabbing presence on screen is emphasized by her high-octane style, which was unapologetically feminine yet uncontrived: eye-catching, defiant, soft but seductive.
Taking its name from her iconic catchphrase, this latest collection exudes Elvira’s unique brand of insouciance and sass, as PITCHANA’s signature silhouettes — opulent, sharply tailored, refined to accentuate the female figure — take on a slick 80s extravagance. With whimsical, carefully-placed cut-outs and a moody monochrome palette, ‘Not Your Baby’ has raised the fashion stakes this season. Time to turn up the heat.
The collection is in homage to the headstrong character of Elvira Hancock in the renowned 80s Mafia movie Scarface, played by international starlet Michelle Pfeiffer in her Hollywood heyday. Elvira’s attention-grabbing presence on screen is emphasized by her high-octane style, which was unapologetically feminine yet uncontrived: eye-catching, defiant, soft but seductive.
Taking its name from her iconic catchphrase, this latest collection exudes Elvira’s unique brand of insouciance and sass, as PITCHANA’s signature silhouettes — opulent, sharply tailored, refined to accentuate the female figure — take on a slick 80s extravagance. With whimsical, carefully-placed cut-outs and a moody monochrome palette, ‘Not Your Baby’ has raised the fashion stakes this season. Time to turn up the heat.
The collection opens with two tongue-in-cheek reinterpretations of the essential ‘little black dress’. First up: a black strapless mini dress designed to skim the body and flatter curves in all the right places. Precise tailoring details such as the diamond-encrusted fastenings across the skirt give the dress an edgy, dramatic flourish.Next, a strapless midi dress with pleated off-the-shoulder detailing, combining romantic elements with luxe black fabrics for a look that radiates both sweetness and sass.
For the collection’s key looks, exquisite French crepe fabrics are given the signature PITCHANA treatment. First, an iridescent blue off-the-shoulder top and matching mini skirt with delicate fringe detailing.
Diamond embellishments around the collar and sexy yet playful shoulder cut-outs add some effortless glamour to a bold look that’s perfect for everything from dreamy date nights to sumptuous soirees. For the most fearless girl in the room, the next look pairs PITCHANA’s signature flared trousers with a tasselled off-the-shoulder crop top. Breezy, decadent fabrics cut with laser-sharp precision come together to enhance the confidence and charisma of the wearer.
For the collection’s key looks, exquisite French crepe fabrics are given the signature PITCHANA treatment. First, an iridescent blue off-the-shoulder top and matching mini skirt with delicate fringe detailing.
Diamond embellishments around the collar and sexy yet playful shoulder cut-outs add some effortless glamour to a bold look that’s perfect for everything from dreamy date nights to sumptuous soirees. For the most fearless girl in the room, the next look pairs PITCHANA’s signature flared trousers with a tasselled off-the-shoulder crop top. Breezy, decadent fabrics cut with laser-sharp precision come together to enhance the confidence and charisma of the wearer.
Finally, the ‘Not Your Baby’ collection concludes with two show-stopping options that are a must-have for every PITCHANA girl: a subtly sexy silk and satin jumpsuit, with delicate strands of diamonds woven together to form chain-link straps, and an evening dress of shimmering silver, designed to sparkle when the light hits just right. The halter neck of the dress criss-crosses across the decolletage, highlighting the curve of the back for a look that’s classy yet irresistibly alluring. For those moments when you want all eyes on you, look no further than these ensembles.
Slip into character with the ‘Not Your Baby’ Spring / Summer 2019 collection from PITCHANA, designed for this generation’s fearless, sexy, magnetic women.
To quote Elvira Hancock: ‘Nothing exceeds like excess. You should know that’.
Email: pitchanaofficial@gmail.com, Website: www.pitchana.com
Slip into character with the ‘Not Your Baby’ Spring / Summer 2019 collection from PITCHANA, designed for this generation’s fearless, sexy, magnetic women.
To quote Elvira Hancock: ‘Nothing exceeds like excess. You should know that’.
- Central Chidlom Department Store, Thai Designers Zone, 2nd Floor
- Emporium Department Store, Thai Designers Zone, 1st Floor
- Paragon Department Store, Thai Designers Zone, 1st Floor
- Sukhumvit 62 Showroom
Email: pitchanaofficial@gmail.com, Website: www.pitchana.com
