Beyond being a mere living space, home holds deeper significance. Interior design serves as a manifestation of one's identity, evident in the selection of design elements. qd firmly believes that achieving extraordinary home design entails crafting an impeccable living experience through every piece of furniture and design element, ensuring they bring joy and fulfillment.
Bangkok (18th May 2023), Praowphan Laohapongchana, Founder, Managing Director, and Designing Director of Quattro Design, a renowned importer, designer, and manufacturer of premium furniture, shared insights about the rebranded qd. After 15 successful years in Thai market, the company has made a strategic decision to expand its business through a co-investment with a new partner, Pornada "Mai" Nivatvongs, Founder and Managing Director of Vespiario (Thailand), known for Vespa scooters in Thailand. This business collaboration has led to the emergence of qd, the rebranded entity of Quattro Design, which includes a revamped flagship stores and the introduction of new product segments. These developments are aimed at penetrating the Asian market and catering to the premium furniture markets in Thailand, leveraging the growing interest in the Home & Decor industry.
Bangkok (18th May 2023), Praowphan Laohapongchana, Founder, Managing Director, and Designing Director of Quattro Design, a renowned importer, designer, and manufacturer of premium furniture, shared insights about the rebranded qd. After 15 successful years in Thai market, the company has made a strategic decision to expand its business through a co-investment with a new partner, Pornada "Mai" Nivatvongs, Founder and Managing Director of Vespiario (Thailand), known for Vespa scooters in Thailand. This business collaboration has led to the emergence of qd, the rebranded entity of Quattro Design, which includes a revamped flagship stores and the introduction of new product segments. These developments are aimed at penetrating the Asian market and catering to the premium furniture markets in Thailand, leveraging the growing interest in the Home & Decor industry.
Praowphan further emphasized that in light of evolving consumer behaviors and the redefined concept of luxury, decoration transcends mere aesthetics. It has become a medium that encapsulates narratives, emotions, and functionality, catering to the needs and well-being of those inhabiting a space. Decoration serves as a daily expression of a distinct identity. To propel the brand forward and reinforce its operational framework, the transformation from 'Quattro Design' to 'qd' has taken place, accompanied by an adjusted brand image. This new image places a strong emphasis on the curation and creation of furniture and household decorative items as works of art that harmonize with consumer lifestyles. qd has defined its brand identity as 'Eclectic Sensible Luxury Lifestyle.' By incorporating design elements that stimulate the senses of sight, smell, sound, and touch, the brand creates a multi-dimensional experience. Each furniture piece and decorative item is meticulously crafted to reflect a distinct identity and radiate uniqueness. The seamless fusion of functionality and aesthetic excellence is at the core of qd's approach, ensuring that every product delivers both practicality and visual appeal.
At qd, our team of qd Designers scours the globe to source furniture and home decorative accessories, paying meticulous attention to detail and uncovering their compelling background stories. This process culminates in the selection of eight carefully curated global brands, tailored to meet the unique needs and preferences of each individual customer. These brands include:
Furthermore, we proudly present Addison Ross, a British brand specializing in home accessories, and Bazardeluxe, a French brand with a touch of Bohemian style. Our customers have the opportunity to pre-book upcoming collections from these eight brands.
In addition to our product offerings, qd also provides a range of project-based services to cater to diverse needs. These services include interior design, custom-made furniture, turnkey construction, and prop styling. Our aim is to become a comprehensive One-Stop Design Service, catering to customers seeking distinctive home styling solutions.
Praowphan emphasized the concept of "Designed with Distinction," which embodies the aesthetics of living and lifestyle. To exemplify this concept, the preferences, styles, and definitions of 'home' from five celebrities were translated into design showcases that highlight the functionality and intricate details of furniture. These showcases aim to create a distinct identity for each room, satisfying the desire for impressive touches and evoking specific emotions. The five celebrities involved in this collaboration are:
Uncover your unique style and personal identity by exploring the world of furniture, home accessories, design techniques, and designer concepts at the qd Flagship Store (Sukhumvit 26) and qd Phuket Flagship Store, as well as through the website www.quattro-design.com. For a limited time, customers who add Line: @quattrodesign exclusively at the Sukhumvit 26 branch can enjoy a special discount of up to 40-60% until May 31, 2023.
At qd, our team of qd Designers scours the globe to source furniture and home decorative accessories, paying meticulous attention to detail and uncovering their compelling background stories. This process culminates in the selection of eight carefully curated global brands, tailored to meet the unique needs and preferences of each individual customer. These brands include:
- qd Selected: A brand offering well-sourced design merchandise from around the world.
- Eichholtz: A Dutch furniture brand renowned for its exquisite design language.
- Prizmic & Brill: A furniture brand inspired by the travel recollections of an American designer.
- Casamance: A French brand specializing in timeless home furnishings and accessories, with a focus on artistry displayed on French fabrics.
- 101 Copenhagen: A Danish brand that combines Scandinavian and Japanese design influences, offering Japandi-style furniture, lighting, and home accessories.
- POLSPOTTEN: A lively and vibrant furniture and home accessories brand hailing from the Netherlands.
- Industria Edition: A steel furniture brand that embraces Organic Form Mid-Century aesthetics.
- Natūralios idejas: An environmentally-friendly brand featuring soy wax candles and incense, which showcases design aesthetics.
Furthermore, we proudly present Addison Ross, a British brand specializing in home accessories, and Bazardeluxe, a French brand with a touch of Bohemian style. Our customers have the opportunity to pre-book upcoming collections from these eight brands.
In addition to our product offerings, qd also provides a range of project-based services to cater to diverse needs. These services include interior design, custom-made furniture, turnkey construction, and prop styling. Our aim is to become a comprehensive One-Stop Design Service, catering to customers seeking distinctive home styling solutions.
Praowphan emphasized the concept of "Designed with Distinction," which embodies the aesthetics of living and lifestyle. To exemplify this concept, the preferences, styles, and definitions of 'home' from five celebrities were translated into design showcases that highlight the functionality and intricate details of furniture. These showcases aim to create a distinct identity for each room, satisfying the desire for impressive touches and evoking specific emotions. The five celebrities involved in this collaboration are:
- Suquan Bulakul believes that 'New Luxury' is not solely about high cost, but rather about engaging the senses, evoking emotions, and creating positive experiences. According to Qwan, the essence of luxury lies in materials that can be seen, touched, and lived with. Unique design becomes a representation of the owner's individuality. The concept embraces a fresh perspective on luxury, emphasizing the use of authentic materials to showcase the beauty and values of nature. Examples include utilizing Travertine limestone or responsibly sourced wood, combined with meticulous design language to accentuate clear and distinctive shapes. Classic hues are incorporated to enhance the material details and bring out the best in the overall aesthetic.
- Prakarn Raiva believes that the journeys and experiences accumulated through frequent travels shape one's unique identity. The design concept for Name revolves around the theme of 'Masculine Boho,' which combines elements of Bohemian aesthetics with a touch of masculinity and influences from diverse cultures. The term 'Boho' originated in the 19th century among artists who sought to challenge traditional aesthetics by introducing unconventional and radical forms. By blending these elements with a masculine touch and incorporating the essence of various cultural influences, the design concept captures the essence of Name's personal journeys and creates a distinct and captivating atmosphere.
- Krit Jirakiatwattana, the owner of Hive Salon, shares his passion for collecting and his frequent travels, which have resulted in a collection of mementos from various countries. The design concept of "Modern Maximalism" embraces exciting shapes and subtle colors rather than bold patterns and hues. Furniture pieces are carefully selected to showcase captivating forms and complementary shades, creating a layered arrangement that harmonizes textures and tones. This approach ensures that the overall design serves as a modern masterpiece without overshadowing the cherished memorabilia collections.
- Jarujit and Pimlert Baiyoke express their desire to live life to the fullest and embrace new experiences that bring energy and joy. The design concept they embody is called "Dopamine Décor." This concept focuses on incorporating colors, patterns, forms, and textures in a playful manner to evoke a sense of domestic happiness. Small-sized home accessories like vases, accent pillows, and artworks with intriguing lines are carefully selected. Bright colors such as yellow, blue, and orange are prominently featured, adding vibrancy and cheerfulness to the overall design.
Uncover your unique style and personal identity by exploring the world of furniture, home accessories, design techniques, and designer concepts at the qd Flagship Store (Sukhumvit 26) and qd Phuket Flagship Store, as well as through the website www.quattro-design.com. For a limited time, customers who add Line: @quattrodesign exclusively at the Sukhumvit 26 branch can enjoy a special discount of up to 40-60% until May 31, 2023.
