 | Sansiri and BODUM are enticing coffee enthusiasts in Bangkok to indulge in a slow-coffee experience at Southeast Asia’s first BODUM Pop-Up Café at Sansiri Lounge during a special campaign entitled Slow Coffee with Thai Blends by Sansiri x BODUM. The pop-up coffee shop takes coffee drinkers on a slow-coffee adventure, in which they experience the best coffee blends made from several varieties of Thai beans, each of which boasts a distinct aroma and flavour. An expert barista from BODUM, a 75-year-old brand, prepares the brew in a French press, which gives the end product a unique mouthfeel and brings out the best of these beans. BODUM Pop-Up Café at Sansiri Lounge is now ready to deliver an immersive slow-coffee experience to the Sansiri Family and coffee lovers at Sansiri Lounge, 3rd floor of Siam Paragon during 15–24 August 2018 from 11 am to 8 pm. During the Slow Coffee with Thai Blends by Sansiri x BODUM, to mark the opening of the BODUM Pop-Up Café at Sansiri Lounge and the official launch of the BODUM (Thailand) brand, you will meet BODUM’s headman, Mr. Jorgen Bodum, the son of its founder and BODUM’s barista, who will demonstrate a number of BODUM’s signature brewing techniques, including French press, siphon and pour over, using well-roasted Thai coffee beans. The campaign seamlessly combines the art of blending several varieties of Thai coffee beans with the art of coffee extraction, using BODUM’s renowned coffee makers to enable you to thoroughly enjoy a slow-coffee experience that is uniquely your own. Joining the campaign are Thailand’s famed barista Akarin ‘Fan’ Siwapornpitak and coffee-loving celebrity Kongphat ‘Kit’ Jiramaneekul, amongst others who will share their love for slow coffee and their secrets to an excellent cup at BODUM Pop-Up Café at Sansiri Lounge, 3rdfloor of Siam Paragon on 16 August 2018. |
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James Richard Amatavivadhana, Chief Executive Officer of Minor Corporation Public Company Limited said, ‘The coffee culture has always been a part of Thai society. At Minor, we seek new brands that can make high-quality coffee accessible to Thai consumers, and that’s why we’ve decided to import BODUM, a world-class brand known for its Scandinavian-design French press coffee makers and modern innovations at an accessible price. BODUM produces products of the highest quality, while ensuring environmental responsibility. Today, BODUM has distribution in more than 55 countries, including Thailand. On this occasion, we’re honoured by Sansiri, a partner who shares our values in offering unique and special services to our consumers who look for another level of living experience and perfection.’
Apichart Chutrakul, Chief Executive Officer of Sansiri Public Company Limited, revealed that Sansiri is thrilled to collaborate with a world-class lifestyle brand such as BODUM to present Southeast Asia’s first BODUM Pop-Up Café at Sansiri Lounge. This partnership stems from the similarities between the two brands’ core lifestyle value, which is to pay the utmost attention to even the smallest of details to deliver an authentic lifestyle experience. Sansiri has always been committed to delivering an authentic lifestyle experience to the Sansiri Family by combining lifestyle trends and the aesthetics of the art of living, whether from Thailand or overseas. Similarly, the Danish coffee maker brand has been dedicated to the delivery of the best slow-coffee experience. Sansiri believes that BODUM Pop-Up Café at Sansiri Lounge will provide an impressive lifestyle experience to the Sansiri Family and coffee enthusiasts, allowing them to be immersed in the true spirit of the slow-coffee movement through the journey that Thai coffee beans must take.
Apichart Chutrakul, Chief Executive Officer of Sansiri Public Company Limited, revealed that Sansiri is thrilled to collaborate with a world-class lifestyle brand such as BODUM to present Southeast Asia’s first BODUM Pop-Up Café at Sansiri Lounge. This partnership stems from the similarities between the two brands’ core lifestyle value, which is to pay the utmost attention to even the smallest of details to deliver an authentic lifestyle experience. Sansiri has always been committed to delivering an authentic lifestyle experience to the Sansiri Family by combining lifestyle trends and the aesthetics of the art of living, whether from Thailand or overseas. Similarly, the Danish coffee maker brand has been dedicated to the delivery of the best slow-coffee experience. Sansiri believes that BODUM Pop-Up Café at Sansiri Lounge will provide an impressive lifestyle experience to the Sansiri Family and coffee enthusiasts, allowing them to be immersed in the true spirit of the slow-coffee movement through the journey that Thai coffee beans must take.
BODUM is a leading brand of French coffee press from Denmark. Its products are imported into Thailand by Minor Corporation Public Company Limited. Drinking quality coffee has always been at the heart of the BODUM brand, which was founded in 1944 by Britta and Peter Bodum in Denmark. The brand became popular thanks to its Chambord French presses – one of which is now displayed at the Museum of Modern Art – which are still used in households across 55 countries worldwide. BODUM is still a family business, now under the care of Jorgen Bodum.
Jorgen Bodum, Chairman and Chief Executive Officer of Bodum AG, said ‘BODUM’s mission remains the same: a good design should come an affordable price. No matter how much time has passed, we still hold on to our belief that feature is more important than form.”
BODUM Pop-Up Café at Sansiri Lounge is now brewing fresh cups of coffee for members of the Sansiri Family from 15 to 24 August 2018 between 11 am– 8 pm. Meanwhile, the café will be open to the general public from 20 to 24 August. For more information, please call to Sansiri Lounge on 3rd floor of Siam Paragon at 02-610-9207 to -9 or read more about it on your Home Service Application (for Sansiri Family). To view BODUM products, please visit any of BODUM’s outlets, which are located on the second floor of Gaysorn Village (Tel.: 02-656-1112), on the second floor of CentralFestival Eastville (Tel.: 02-102-5401), and the basement of Fashion Island (Tel.: 02-108-3098) or visit their Facebook and Instagram: BODUMthailand.
Jorgen Bodum, Chairman and Chief Executive Officer of Bodum AG, said ‘BODUM’s mission remains the same: a good design should come an affordable price. No matter how much time has passed, we still hold on to our belief that feature is more important than form.”
BODUM Pop-Up Café at Sansiri Lounge is now brewing fresh cups of coffee for members of the Sansiri Family from 15 to 24 August 2018 between 11 am– 8 pm. Meanwhile, the café will be open to the general public from 20 to 24 August. For more information, please call to Sansiri Lounge on 3rd floor of Siam Paragon at 02-610-9207 to -9 or read more about it on your Home Service Application (for Sansiri Family). To view BODUM products, please visit any of BODUM’s outlets, which are located on the second floor of Gaysorn Village (Tel.: 02-656-1112), on the second floor of CentralFestival Eastville (Tel.: 02-102-5401), and the basement of Fashion Island (Tel.: 02-108-3098) or visit their Facebook and Instagram: BODUMthailand.
