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Launching ‘M COMMUNi Pop-Up Mall’ at doorstep for Sansiri Family
Sansiri Public Company Limited, Thailand’s leading full service real estate developer, took the real estate market initiative to win over the hearts and minds of the residents during the new normal by joining forces with the latest partner, Thailand’s leading retail business, “The Mall Group”offer the “M COMMUNi” campaign that serves up the new shopping experience to fulfill the urbanites’ lifestyle needs by bringing ‘M Communi Pop-Up Mall’ into homes the mall-shopping experience for the first time, plus exclusive privileges for members of the Sansiri Family of as much as 7,000 baht in cashback.The project has been launched at T77 Community, the good quality international lifestyle community in Sukhumvit area – the model town for future living – from 8th June to 31st August 2020.
Mrs. Arunporn Limskul, Chief Marketing Officer of Sansiri Plc., said, “At present, it is found that more people are spending more time at home, as both private and working lifestyles have changed. Sansiri, as a leader in the real estate market that can answer more than just the housing propositions through the ‘speed to market’ concept, has not remained idle and is ready to constantly offer new experiences and differentiating services to our residents.This is to emphasise Sansiri’s strong brand image as well as to add value to residents more than just simple housing through omni-channel marketing strategy that covers every dimension to create the brand engagement and maintain Sansiri’s solid customer base.
Mrs. Arunporn Limskul, Chief Marketing Officer of Sansiri Plc., said, “At present, it is found that more people are spending more time at home, as both private and working lifestyles have changed. Sansiri, as a leader in the real estate market that can answer more than just the housing propositions through the ‘speed to market’ concept, has not remained idle and is ready to constantly offer new experiences and differentiating services to our residents.This is to emphasise Sansiri’s strong brand image as well as to add value to residents more than just simple housing through omni-channel marketing strategy that covers every dimension to create the brand engagement and maintain Sansiri’s solid customer base.
“In a study of residents’ behaviour by ‘Customer Insight’, particularly amongst those living at T77 Community condominiums, it was found that they are modern urbanites 80 percent of whom live in digital world and are increasingly buying merchandise online. More than 10,000 people spend their time on these premises including Sansiri’s common areas where conveniences and security of living and working are assured. These areas include co-kitchen, co-working space, fitness facilities, and large central gardens. In addition, we have seen new customers’ activities, such as experimental cooking of healthier food, planting trees at the condo or getting in more physical exercises. What has been lacking was the convenience to shop for gadgets or merchandise that fulfill the lifestyle needs. The cooperation with our latest partner, The Mall Group, Thailand’s leading retail business, can address that void and help to further enhance the lifestyle of Sansiri residents through a variety of experiences in shopping and other activities – for a more casual and secured life on-demand. T77 Community will be the pilot project, and although we need to maintain social distance, the residents are assured of the safe and secured community life under the so-called ‘New Normal’”
Sansiri also has a new channel of communication platform Sansiri Home Service application providing convenience for the residents of more than 100,000 Sansiri Family members as of today. The application allows you to manage all aspects of your property as well as receiving updates & exclusive privileges offer from our leading partners for a more enhanced easy living – all under one convenient application.
T77 Community is a model neighbourhood of the future situated on 50 rai of land and consisting of eight Sansiri residential projects altogether worth more than 15,000 million baht. The seven condominiums are THE BASE Sukhumvit 77, THE BASE Park East, THE BASE Park West, Blocs 77, hasu HAUS, mori HAUS, and the latest, kawa HAUS, as well as one townhome, Garden Square. Facilities and amenities include Hub 77 community mall, 24-hour dental hospital, Bangkok Prep International School with the biggest campus, 20-rai mid-city Sansiri Backyard organic farm and a large common lawn.
Sansiri also has a new channel of communication platform Sansiri Home Service application providing convenience for the residents of more than 100,000 Sansiri Family members as of today. The application allows you to manage all aspects of your property as well as receiving updates & exclusive privileges offer from our leading partners for a more enhanced easy living – all under one convenient application.
T77 Community is a model neighbourhood of the future situated on 50 rai of land and consisting of eight Sansiri residential projects altogether worth more than 15,000 million baht. The seven condominiums are THE BASE Sukhumvit 77, THE BASE Park East, THE BASE Park West, Blocs 77, hasu HAUS, mori HAUS, and the latest, kawa HAUS, as well as one townhome, Garden Square. Facilities and amenities include Hub 77 community mall, 24-hour dental hospital, Bangkok Prep International School with the biggest campus, 20-rai mid-city Sansiri Backyard organic farm and a large common lawn.
Mrs. Malinee Subboriboon, Executive VicePresident, The Mall Group Co.,Ltd said, “The COVID-19 pandemic has led the Company to adapt our marketing strategy to support the latest lifestyle of the customers. Most recently, The Mall Group is joining hands with Sansiri, Thailand’s leading real estate developer, to launch the ‘M COMMUNi’ campaign to offer a new shopping experience. This is the first time that the happiness of shopping at the mall is brought directly into the customers’ homes under the “Bring Mall To Your Home” concept in which merchandise are selected from all departments including The Living, Power Mall, SportsMall, Fashion, Beauty Mall, Betrend, Kids’ Planet and Foodhall, plus promotions and special services exclusively for Sansiri residents. This is considered to be a collaborative project – a new business model under the ‘Inside-out Co-Retailing’ strategy to offer an integrated lifestyle solution for the customers’ improved quality of life. It is expected that this campaign will help to significantly bolster the marketing plan and expand the Company’s customer base.”
The “M COMMUNi” campaign, which is the first time the happiness of shopping in a mall is brought directly into the customers’ homes especially for members of the Sansiri Family, is introducing the “Weekly Specials” consisting of hip and highly popular merchandise with new themes every weekend in June. They include houseware and home decorations with special prices as well as special activities to provide happiness at T77 Community.
Special privileges for residents of T77 Community project to shop through three exclusive channels:
1. “Chat & Shop”: All that needs to be done is to add LINE contact @MCOMMUNi, after which shopping can be done from 10.00 a.m. to 7.00 p.m.
2. “Call to Order”: Call 02-269-1000 press 1 to shop everyday from 10.00 a.m. to 7.00 p.m.
3. “M COMMUNi Weekend Pop-up Truck: Every Saturday and Sunday from 3.00 p.m. to 7.00 p.m. and Monday from 11.00 a.m. to 6.00 p.m., the pop-up truck will bring merchandise, fun activities and special offers only to T77 Community along with the Personal Shopper Assistant and free next-day delivery service with no minimum limit for your purchase (Order before 6.00 p.m.), along with full confidence in touchless shopping. Payment can be made conveniently and securely through Touchless Payment.
Special activities for Sansiri Family members:
Picnic Pick Your Joy! By Acai Generation (13th-15th June)
3.00 p.m. to 7.00 p.m. @ Coffee 101
Residents are welcome to enjoy picnic in the park with proper social distancing, with special Acai Berry picnic set from Acai Generation and browse for modern lifestyle items from Kinto, Organic Supply, Refill Station, indoor plants that can purify the air from More Jungle, etc.
Home Chef Cooking by Meyer (20th-22nd June)
3.00 p.m. to 7.00 p.m. @ Sansiri Backyard
Come and have fun creating simple dishes in chef’s table style by Meyer with quality raw materials sourced from Kamnan Jun Farm and peruse first-launch merchandise and exclusive offers from Meyer and other leading brands, such as Joseph Joseph, Electrolux, Philips, Tefal, Verasu and OXO.
Running Lab by ASICS Running Club (27th-29th June)
3.00 p.m. to 7.00 p.m. @ Sansiri Backyard
A running activity with proper distancing moderated by professional coaches who will reveal special techniques. Running Lab by ASICS will also display special merchandise that you can try on along with offers of privileges from Sports Mall.
And on Monday, 15th, 22nd, and 29th June 2020, increase the degree of yumminess with “Happy Yummy Monday by EMPORIUM & EMQUARTIER FOOD HALL” delivered directly to SIRI CAMPUS – taste the extra special set menu from famous restaurants at Quartier Foodhall.
Special high-value promotion for Sansiri Family members who are M Card members – Receive an immediate 200-baht discount for the first purchase with “M COMMUNi” through “Chat & Shop” or “Call To Order” with payment of 2,000 baht and above, or receive M Cash coupons for a maximum 600 baht for a purchase of 4,000 baht and above.
Special for holders of SCB M VISA and SCB Sansiri credit cards – receive a maximum of 1,500 baht cashback with an accumulated payment per day of 4,000 baht and above (Including at Power Mall, Gourmet Market and Home Fresh Mart), as well as special “House Warming Offers” privileges for new Sansiri Family members from “The Living” by receiving a 3,600 baht cashback when purchasing 30,000 baht worth of gift certificates, or receive a 7,000 baht cashback when buying 50,000 baht worth of gift certificates.
“We do hope that the ‘M COMMUNi” campaign will go a long way to fulfill the new lifestyle needs and fully satisfy the lives of Sansiri Family members and help Sansiri to capture hearts and minds of current customers and remain the top-of-mind brand for people looking to own a home,” Mrs. Arunporn concluded.
#MadeForYou #SansiriFamily #TheMallGroupxSansiri #MCOMMUNi #BringMallToYourHome
For more interesting updates on Sansiri, please check out:
The “M COMMUNi” campaign, which is the first time the happiness of shopping in a mall is brought directly into the customers’ homes especially for members of the Sansiri Family, is introducing the “Weekly Specials” consisting of hip and highly popular merchandise with new themes every weekend in June. They include houseware and home decorations with special prices as well as special activities to provide happiness at T77 Community.
Special privileges for residents of T77 Community project to shop through three exclusive channels:
1. “Chat & Shop”: All that needs to be done is to add LINE contact @MCOMMUNi, after which shopping can be done from 10.00 a.m. to 7.00 p.m.
2. “Call to Order”: Call 02-269-1000 press 1 to shop everyday from 10.00 a.m. to 7.00 p.m.
3. “M COMMUNi Weekend Pop-up Truck: Every Saturday and Sunday from 3.00 p.m. to 7.00 p.m. and Monday from 11.00 a.m. to 6.00 p.m., the pop-up truck will bring merchandise, fun activities and special offers only to T77 Community along with the Personal Shopper Assistant and free next-day delivery service with no minimum limit for your purchase (Order before 6.00 p.m.), along with full confidence in touchless shopping. Payment can be made conveniently and securely through Touchless Payment.
Special activities for Sansiri Family members:
Picnic Pick Your Joy! By Acai Generation (13th-15th June)
3.00 p.m. to 7.00 p.m. @ Coffee 101
Residents are welcome to enjoy picnic in the park with proper social distancing, with special Acai Berry picnic set from Acai Generation and browse for modern lifestyle items from Kinto, Organic Supply, Refill Station, indoor plants that can purify the air from More Jungle, etc.
Home Chef Cooking by Meyer (20th-22nd June)
3.00 p.m. to 7.00 p.m. @ Sansiri Backyard
Come and have fun creating simple dishes in chef’s table style by Meyer with quality raw materials sourced from Kamnan Jun Farm and peruse first-launch merchandise and exclusive offers from Meyer and other leading brands, such as Joseph Joseph, Electrolux, Philips, Tefal, Verasu and OXO.
Running Lab by ASICS Running Club (27th-29th June)
3.00 p.m. to 7.00 p.m. @ Sansiri Backyard
A running activity with proper distancing moderated by professional coaches who will reveal special techniques. Running Lab by ASICS will also display special merchandise that you can try on along with offers of privileges from Sports Mall.
And on Monday, 15th, 22nd, and 29th June 2020, increase the degree of yumminess with “Happy Yummy Monday by EMPORIUM & EMQUARTIER FOOD HALL” delivered directly to SIRI CAMPUS – taste the extra special set menu from famous restaurants at Quartier Foodhall.
Special high-value promotion for Sansiri Family members who are M Card members – Receive an immediate 200-baht discount for the first purchase with “M COMMUNi” through “Chat & Shop” or “Call To Order” with payment of 2,000 baht and above, or receive M Cash coupons for a maximum 600 baht for a purchase of 4,000 baht and above.
Special for holders of SCB M VISA and SCB Sansiri credit cards – receive a maximum of 1,500 baht cashback with an accumulated payment per day of 4,000 baht and above (Including at Power Mall, Gourmet Market and Home Fresh Mart), as well as special “House Warming Offers” privileges for new Sansiri Family members from “The Living” by receiving a 3,600 baht cashback when purchasing 30,000 baht worth of gift certificates, or receive a 7,000 baht cashback when buying 50,000 baht worth of gift certificates.
“We do hope that the ‘M COMMUNi” campaign will go a long way to fulfill the new lifestyle needs and fully satisfy the lives of Sansiri Family members and help Sansiri to capture hearts and minds of current customers and remain the top-of-mind brand for people looking to own a home,” Mrs. Arunporn concluded.
#MadeForYou #SansiriFamily #TheMallGroupxSansiri #MCOMMUNi #BringMallToYourHome
For more interesting updates on Sansiri, please check out:
