Sansiri Invites the Millennials to Break New Ground.
Be a Game Changer in Your Own Style through Design the Experience
with “Extend Your Style” Concept
Sharing modern lifestyle that goes beyond the traditional framework.
Be a Game Changer in Your Own Style through Design the Experience
with “Extend Your Style” Concept
Sharing modern lifestyle that goes beyond the traditional framework.
Sansiri Public Co., Ltd. with Ou Baholyodhin as the Chief Creative Officer and Sansiri Creative Studio organized the first “Sansiri Talk Series : Design x Experience Presented by Sansiri XT” in Thailand to share the innovative design and creativity trends to meet the needs of limitless Millennials’ lifestyles through “Design the Experience” concept. Joined the event was an icon and seasoned illustrator from Thailand’s creative and design industry, Tachamapan Chanchamrassang or Pomme Chan, who has worked for countless world-renowned brands. She talked about key factors of storytelling that matter to the Millennials and trends of the new living lifestyle-everyone has the freedom to live the life with his own style. Many Thai Millennials from design and creative industries participated in the event such as Teerut Wongwatanasin, Palat Charoenthaitawee, Patipat Chaipukdee, Maruwut Buranasilpin, Rewat Chumnarn, and Chayatat Vongmanee at My Kitchen on the 4th floor of Siam Discovery many days ago.
The venue was jammed-packed with celebrities from design and creative industries, and decorated in colorful tones represented Sansiri XT’s identity. There were activities to entertain guests at the welcome area where guests could select stickers of 4 different cartoon characters defining their identity such as Snoozy Head: one who loves bed and recreation area, Visionary: one who loves working in creative atmosphere, Party Goer: one who loves parties and hanging out with friends, Naturalist: one who loves nature and growing plants. After guests chose their characters, they would post their cartoon stickers and wrote about their enjoyable lifestyles on the XT board. There was also a glass-painting corner where guests would be enjoyed with their own creative glass-painting designs. The highlight activity of the Talk Series was the interesting talk from the cool and seasoned designers; that is, Tachamapan Chanchamrassang or Pomme Chan, the famous illustrator, addressed about the trend of lifestyles and creativity at work in the topic of “Design the Experience” and the other renowned veteran in design industry, Ou Baholyodhin, talked about “Experience the Design”, how to design for the Millennials to have more options to express their identity and fulfill their lives.
The venue was jammed-packed with celebrities from design and creative industries, and decorated in colorful tones represented Sansiri XT’s identity. There were activities to entertain guests at the welcome area where guests could select stickers of 4 different cartoon characters defining their identity such as Snoozy Head: one who loves bed and recreation area, Visionary: one who loves working in creative atmosphere, Party Goer: one who loves parties and hanging out with friends, Naturalist: one who loves nature and growing plants. After guests chose their characters, they would post their cartoon stickers and wrote about their enjoyable lifestyles on the XT board. There was also a glass-painting corner where guests would be enjoyed with their own creative glass-painting designs. The highlight activity of the Talk Series was the interesting talk from the cool and seasoned designers; that is, Tachamapan Chanchamrassang or Pomme Chan, the famous illustrator, addressed about the trend of lifestyles and creativity at work in the topic of “Design the Experience” and the other renowned veteran in design industry, Ou Baholyodhin, talked about “Experience the Design”, how to design for the Millennials to have more options to express their identity and fulfill their lives.
Design the Experience
Design the Experience is the practice that designers want to express their feelings to the audience with the new creative products. The essence of good design is the methods full of passionate ideas and inspiration gained from designers’ surroundings and weaved them together to create valuable works with meanings related to the audience. In addition, fast-evolving society and lifestyle are other key factors for the new generation people. They want working spaces or recreation area that enhance and support their imagination and creativity which they can adapt to all kinds of work.
Tachamapan Chanchamrassang, a famous illustrator known as Pomme Chan, who designed a poster for Oscar Award, said “I usually spent a lot of time at work. Now, I don’t work hard but work smart instead. My design the experience and work method focus on my clear understanding of the customers’ need and know why, what and how of product use. We must pay attention and focus on what we are working on without holding too much on our identity because it will frame your thought too narrow and limit your freedom in initiating new ideas. Another important topic is ‘User Experience’-the design should meet experiences, uses and needs of users. Each product should be created to the most suitable and perfectly matched with characters and lifestyles of customers.”
Design the Experience is the practice that designers want to express their feelings to the audience with the new creative products. The essence of good design is the methods full of passionate ideas and inspiration gained from designers’ surroundings and weaved them together to create valuable works with meanings related to the audience. In addition, fast-evolving society and lifestyle are other key factors for the new generation people. They want working spaces or recreation area that enhance and support their imagination and creativity which they can adapt to all kinds of work.
Tachamapan Chanchamrassang, a famous illustrator known as Pomme Chan, who designed a poster for Oscar Award, said “I usually spent a lot of time at work. Now, I don’t work hard but work smart instead. My design the experience and work method focus on my clear understanding of the customers’ need and know why, what and how of product use. We must pay attention and focus on what we are working on without holding too much on our identity because it will frame your thought too narrow and limit your freedom in initiating new ideas. Another important topic is ‘User Experience’-the design should meet experiences, uses and needs of users. Each product should be created to the most suitable and perfectly matched with characters and lifestyles of customers.”
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Experience the Design
Design Thinking is a thinking process providing insightful understanding of problems with user-oriented and gather creativity and points of view from people in various fields to create ideas and improve new things to meet users’ needs. As to houses or residents, new generation designers must learn about changing lifestyles or understand the insights of the Millennials who play an important role as the main driving force of various organizations now and in the future. The Millennials are independent and very clear of what they like or unlike. They want more freedom and high flexibility. Now, technologies allow them to express themselves more. They have more choices in selecting what they like and representing their identity. More importantly, they want new life experiences. Good designers should not frame or give them choices. That’s the idea of residential designs that customers can have personalized room layouts and personal characters as well as their work or hobbies.
Ou Baholyodhin, the Chief Creative Officer of Sansiri Public Co., Ltd. said: “Most of today’s design focus on how to meet the demands of the Millennials-the generation has great impact on creativity and employees. Designing the experience for this group by depending on only research studies isn’t enough, but the Millennials’ insights is much needed. “Human Centric” approach with insightful understanding of the Millennials’ characters and lifestyle is the main force behind Sansiri’s concept of new type of real estate approach to fit perfectly the demands of the Millennials, who are seeking for new living experience more than buying stuff, which is called ‘Experience Over Things’ as well as expanding their networks by meeting new people and society - the modern platform where people with the same passion collaborate- under the concept “Extend Your Style” combined with fast-changing real estate trend in the current sharing economy. It is the open door for the Millennials to discover new evolving and challenging experiences as they wish. Therefore, the convenience and quality of public spaces are ones of the key factors to be considered before buying a real estate. Designing utility space must engage customers’ characters with different activity spaces, so that is the idea of co-sharing facilities the clients can choose to complement their preferences such as cooking studio, photo studio, arts & crafts studio, and co-work/play or exercise classes they can share across XT condominium projects. The clients can experience all of these facilities for the first time ever in Thailand with XT New Lifestyle Condominium.
Palat Charoenthaitawee, young interior designer, talked about his participant in the event: “I love my job so I really want to work all the time even on weekends. So when we can design our room to have spacious working space, it meets our lifestyle’s needs. Providing co-working facilities across different residential projects is very interesting and brand-new idea for Thailand. Sometimes, we might not want to travel a lot while working, so if we can have studios, kitchens, or cool workshop spaces, that idea will surely meet the lifestyle of many people.”
Design Thinking is a thinking process providing insightful understanding of problems with user-oriented and gather creativity and points of view from people in various fields to create ideas and improve new things to meet users’ needs. As to houses or residents, new generation designers must learn about changing lifestyles or understand the insights of the Millennials who play an important role as the main driving force of various organizations now and in the future. The Millennials are independent and very clear of what they like or unlike. They want more freedom and high flexibility. Now, technologies allow them to express themselves more. They have more choices in selecting what they like and representing their identity. More importantly, they want new life experiences. Good designers should not frame or give them choices. That’s the idea of residential designs that customers can have personalized room layouts and personal characters as well as their work or hobbies.
Ou Baholyodhin, the Chief Creative Officer of Sansiri Public Co., Ltd. said: “Most of today’s design focus on how to meet the demands of the Millennials-the generation has great impact on creativity and employees. Designing the experience for this group by depending on only research studies isn’t enough, but the Millennials’ insights is much needed. “Human Centric” approach with insightful understanding of the Millennials’ characters and lifestyle is the main force behind Sansiri’s concept of new type of real estate approach to fit perfectly the demands of the Millennials, who are seeking for new living experience more than buying stuff, which is called ‘Experience Over Things’ as well as expanding their networks by meeting new people and society - the modern platform where people with the same passion collaborate- under the concept “Extend Your Style” combined with fast-changing real estate trend in the current sharing economy. It is the open door for the Millennials to discover new evolving and challenging experiences as they wish. Therefore, the convenience and quality of public spaces are ones of the key factors to be considered before buying a real estate. Designing utility space must engage customers’ characters with different activity spaces, so that is the idea of co-sharing facilities the clients can choose to complement their preferences such as cooking studio, photo studio, arts & crafts studio, and co-work/play or exercise classes they can share across XT condominium projects. The clients can experience all of these facilities for the first time ever in Thailand with XT New Lifestyle Condominium.
Palat Charoenthaitawee, young interior designer, talked about his participant in the event: “I love my job so I really want to work all the time even on weekends. So when we can design our room to have spacious working space, it meets our lifestyle’s needs. Providing co-working facilities across different residential projects is very interesting and brand-new idea for Thailand. Sometimes, we might not want to travel a lot while working, so if we can have studios, kitchens, or cool workshop spaces, that idea will surely meet the lifestyle of many people.”
For more information, Please visit : www.sansiri.com
Facebook: Sansiri PLC
Twitter: @sansiriplc
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#SansiriTalkSeries #SansiriXT #ExtendYourStyle
Facebook: Sansiri PLC
Twitter: @sansiriplc
Instagram: @sansiriplc
#SansiriTalkSeries #SansiriXT #ExtendYourStyle
