The success of Shizuoka ready-to-drink green tea, a cooperation between Shizuoka Prefecture and Ichitan, since its launch in 2018 has convinced both parties to bring another excitement to the market. “Hojicha” is the famous green tea specially roasted to produce unique golden-brown colour and soothing earthy aroma. Without added sugar, Hojicha provides natural sweet flavour and contains low caffeine. However, the level of catechin, the renown anti-oxidant rich in green tea, remain. In Japan, Hojicha can be consumed by people of all age as drinking water replacement.
“Shizuoka Hojicha” is made from 100% imported high quality tea leaves from the Kawane Tea Plantation owned by Ohashi Family, one of Japan’s oldest tea experts. The over-400-year-old tea plantation was established by Somon Ohashi back in 1600. Kawane Tea Plantation has won many awards for high quality tea within Japan.
Shizuoka green tea is known as the best tea from the best tea region. Shizuoka is the No. 1 tea growing region in Japan given the perfect weather and water from snow on top of Fuji which is rich in minerals. The product is the first and only one with the right to use the “Fujipi”, Shizuoka’s mascot, and the official partnership of the Shizuoka Tea Export Association.
Shizuoka Hojicha is available now at convenient store and leading retail store nationwide in 440ml bottle. Price is 30 baht per bottle. For more information, click www.facebook.com/shizuokath.