Many people are wondering why everyone is sharing photos with number “1933” on social media, whether if it's on Facebook or Instagram. Different people are guessing the meaning behind the year.
“1933” is an online campaign by Singha Beer, affirming its leadership and popularity as the first beer brand in Thailand, providing happiness for Thai people for more than 86 years since Rattanakosin period until today.
In the past, we have discovered the reduction of Gross National Happiness of Thai people. According to World Happiness Report collected by the United Nations from 156 countries, Thailand dropped from No.32 to No.46. This year, Singha Corporation aims to increase the happiness level of all Thais with “Lift It Up” campaign, highlighting its core message “Happy Everyday” (ความสุขมีได้ทุกวัน). This campaign ensures that every moment of happiness, whether if it is a pleasant moment or even on days you need encouragement, you can enjoy Singha Beer with your friends or loved ones and create unforgettable time together.
“1933” is an online campaign by Singha Beer, affirming its leadership and popularity as the first beer brand in Thailand, providing happiness for Thai people for more than 86 years since Rattanakosin period until today.
In the past, we have discovered the reduction of Gross National Happiness of Thai people. According to World Happiness Report collected by the United Nations from 156 countries, Thailand dropped from No.32 to No.46. This year, Singha Corporation aims to increase the happiness level of all Thais with “Lift It Up” campaign, highlighting its core message “Happy Everyday” (ความสุขมีได้ทุกวัน). This campaign ensures that every moment of happiness, whether if it is a pleasant moment or even on days you need encouragement, you can enjoy Singha Beer with your friends or loved ones and create unforgettable time together.
Singha Beer is the first Thai beer brand that has been with Thais since 1933 until today and is considered to capture the heart of Thais, creating memorable and meaningful stories. Singha Corporation encourages Thai people to feel happy on a daily basis. Simple happiness can happen anywhere and anytime. This campaign highlights the number 1933 as its lucky number and clearly identifies what Singha Corporation is all about. No matter what the activity is, the number 1933 will appear for everyone to remember and it will become a lucky number for everyone.
In addition, Singha also invites everyone to share their happy moments on social media through the campaign "Lift It Up", regardless of what your happiness is, with #LIFTITUP and #ความสุขมีได้ทุกวัน. As for anyone that love to use IG Story, Singha also has special feature, GIF Singha, which you can use to add variety stickers to your story. Singha is ready to create new and exciting activities to suit the lifestyle of new generation of all aspects, waiting for you to experience happiness throughout the year.
In addition, Singha also invites everyone to share their happy moments on social media through the campaign "Lift It Up", regardless of what your happiness is, with #LIFTITUP and #ความสุขมีได้ทุกวัน. As for anyone that love to use IG Story, Singha also has special feature, GIF Singha, which you can use to add variety stickers to your story. Singha is ready to create new and exciting activities to suit the lifestyle of new generation of all aspects, waiting for you to experience happiness throughout the year.
