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Bangkok to be company’s creative hub serving as an entertainment and talent center powering synergies with sister corporation’s The Orchard, Sony Music Publishing and Sony Pictures
Rising Gen Z stars CD Guntee, TOFFE, T!NE key artists signed with Sony Music Entertainment Thailand
Rising Gen Z stars CD Guntee, TOFFE, T!NE key artists signed with Sony Music Entertainment Thailand
Sony Music Entertainment (SME) today announced the opening of its new office in Thailand in the heart of Bangkok. With this move, the company is solidifying its commitment to Thailand’s burgeoning music market, recognising the country’s vibrant local music scene and partnering with Thai artists to help them achieve their greatest creative and commercial potential.
Asia’s music industry has experienced double-digit growth for the third consecutive year, up by 15.4%, outpacing the overall global growth rate according to the International Federation of the Phonographic Industry(IFPI). Overall revenues from Asia accounted for 22.9% of the global music market. Thailand's music industry, in particular, is projected to be one of the fastest growing markets in Southeast Asia, as the nation achieved double digit revenue growth in 2022, with revenues surpassing US$100 million for the first time in 2022, of which 90% is attributed to streaming. Thailand is also the only Southeast Asian nation to break into the global Top 20 by revenue share through streaming.
Strategically situated in Bangkok, SME’s new Thailand office serves as a creative hub housing specialists in Artists and Repertoire (A&R), Marketing, Business Development and Legal functions, enabling SME to support the talent pool in Thailand, a market renowned for its creativity.
At SME Thailand’s new home, artists will be able to tap into key expertise and pooled resources under one roof to explore and fulfill their creative pursuits. The integrated creative hub aims to inspire cross-functional innovation, with the addition of a content creation studio and a music writing room. The studio provides artists with tools and technology to produce high-quality content, ranging from short form music videos to behind-the-scenes footage. It offers a space where artists can bring their musicality visions to life and showcase their artistry in visually captivating ways. Additionally, the dedicated music writing room serves as a sanctuary for songwriters and musicians to immerse themselves in the creative process.
Asia’s music industry has experienced double-digit growth for the third consecutive year, up by 15.4%, outpacing the overall global growth rate according to the International Federation of the Phonographic Industry(IFPI). Overall revenues from Asia accounted for 22.9% of the global music market. Thailand's music industry, in particular, is projected to be one of the fastest growing markets in Southeast Asia, as the nation achieved double digit revenue growth in 2022, with revenues surpassing US$100 million for the first time in 2022, of which 90% is attributed to streaming. Thailand is also the only Southeast Asian nation to break into the global Top 20 by revenue share through streaming.
Strategically situated in Bangkok, SME’s new Thailand office serves as a creative hub housing specialists in Artists and Repertoire (A&R), Marketing, Business Development and Legal functions, enabling SME to support the talent pool in Thailand, a market renowned for its creativity.
At SME Thailand’s new home, artists will be able to tap into key expertise and pooled resources under one roof to explore and fulfill their creative pursuits. The integrated creative hub aims to inspire cross-functional innovation, with the addition of a content creation studio and a music writing room. The studio provides artists with tools and technology to produce high-quality content, ranging from short form music videos to behind-the-scenes footage. It offers a space where artists can bring their musicality visions to life and showcase their artistry in visually captivating ways. Additionally, the dedicated music writing room serves as a sanctuary for songwriters and musicians to immerse themselves in the creative process.
Marking the opening, an artists showcase was held today with senior executives from the Sony Music Group, artists, business partners and other representatives of the government and the entertainment industry present. SME Thailand’s artists CDGuntee, _Less, Toffe, T!NE, Nop Pornchamni, and Tor+Saksit, performed an array of their songs, highlighting their multiple musical dimensions and repertoire.
Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and Middle East, Sony Music Entertainment (SME), said the company opening doors to a new home in Bangkok cements its long-term commitment to local Thai talent and the Thai music industry.
"Thailand's strategic location and vibrant music industry makes it an ideal expansion destination for Sony Music Entertainment in Asia, to cultivate artists and reshape the musical landscape. The country’s unique musical heritage, infused with cultural nuances and artistic brilliance, has captivated hearts around the world. We strongly believe that Thai artists have the potential to make it on the global stage and through Sony Music Entertainment’s innovative platforms and extensive expertise, we aim to empower these exceptional talents, enabling them to bridge cultural boundaries and connect with audiences worldwide, while staying true to their roots.”
Kanate Permsub, General Manager, Sony Music Entertainment Thailand added: “At Sony Music Entertainment Thailand, we hold Thai artists in the highest regard, recognizing their exceptional talent and the invaluable contribution they make to the music industry. Thai music embodies a profound cultural identity that resonates with audiences globally, and we are dedicated to providing our local artists with unparalleled resources and opportunities. Through our strategic partnerships with technology companies and our extensive network of producers, songwriters, collaborators, and cutting-edge studios, backed by decades of experience and deep market insights, we want to help empower Thai artists to explore their creative boundaries, refine their craft, and bring their unique stories to the world stage. Together, we can all support the future of Thai music."
With a dedicated team on the ground and deep understanding of local trends and dynamics, SME is poised to forge long-lasting partnerships and become an integral part of Thailand's music industry.
Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and Middle East, Sony Music Entertainment (SME), said the company opening doors to a new home in Bangkok cements its long-term commitment to local Thai talent and the Thai music industry.
"Thailand's strategic location and vibrant music industry makes it an ideal expansion destination for Sony Music Entertainment in Asia, to cultivate artists and reshape the musical landscape. The country’s unique musical heritage, infused with cultural nuances and artistic brilliance, has captivated hearts around the world. We strongly believe that Thai artists have the potential to make it on the global stage and through Sony Music Entertainment’s innovative platforms and extensive expertise, we aim to empower these exceptional talents, enabling them to bridge cultural boundaries and connect with audiences worldwide, while staying true to their roots.”
Kanate Permsub, General Manager, Sony Music Entertainment Thailand added: “At Sony Music Entertainment Thailand, we hold Thai artists in the highest regard, recognizing their exceptional talent and the invaluable contribution they make to the music industry. Thai music embodies a profound cultural identity that resonates with audiences globally, and we are dedicated to providing our local artists with unparalleled resources and opportunities. Through our strategic partnerships with technology companies and our extensive network of producers, songwriters, collaborators, and cutting-edge studios, backed by decades of experience and deep market insights, we want to help empower Thai artists to explore their creative boundaries, refine their craft, and bring their unique stories to the world stage. Together, we can all support the future of Thai music."
With a dedicated team on the ground and deep understanding of local trends and dynamics, SME is poised to forge long-lasting partnerships and become an integral part of Thailand's music industry.
