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Spanish pool industry company relaunched: the New Astralpool by Fluidra takes up the leading position in global pool industry

18/1/2019

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Fluidra,  a multinational Spanish listed company focused on developing innovative products & services for residential and commercial pool markets announced its completion of the merge with Zodiac and that put Fluidra in a global leadership position leveraging a unique and powerful platform.
 
The combined company  now has employee of 5,500 operated in 46 countries, 136 sales branches and 36 production centers and a portfolio of the most widely recognized brands in the industry.

After the merge, the total sales proportion by regions is 46% Europe, 31% America, and the rest of the world 23%, with the net sales value Euro 1.3 billion Thb 50,000 million (EBITDA: Euro 0.2 billion/Thb. 7,600 million). 

The global pool market value is around Euro 7.1 billion (Thb.280 billion Baht) with North America and Europe takes up 79%. Fluidra leads the market share of 18% with room to grow even further. The estimated market growth range can be divided into 3 categories: newly built pools (between 1-1.5%), installed pool base (between 1.5-2.0%) and new features/new innovation pool base (1.5%-2.5%).

“The opportunities in the pool industry are very exciting.” said Eloi Planes, Executive Chairman of Fluidra. “Pool and wellness markets continue to show positive dynamics with room to grow for all of us.  We are very confident to be able to translate the advantages of the new fluidra to our customers.”

Our involvement with the customers starts from getting customer’s conceptual design and conduct feasibility and variant study, then do the project construction design & project management.   Some of the reference projects worldwide include: Anantara Resort (Dubai), Park Hyatt (India), Martianez Lagoons (Spain), Inuu Wellness Center (Andorra),  Aire London Day Spa (London), Okada Manila Commercial Pool (Philippines), Placa Catalunya Fountain (Barcelona), Great Exhibition of the North (Newcastle, UK), Midland Natatorium Olympic Pool (Texas, USA), asian Games 2018 (Jakarta – Indonesia), etc.
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In Thailand our customers includer Angsana Laguna Phuket, Bannyan tree Hotels & Resorts, Cartoon Network Amazone, Santorini Water Fantasy, Veranda Resort Hua Hin, Santiburi Resort Samui, Movenpick Siam Hotel Pattaya, Virgin Active Wellness & Spa, Conrad Koh Samui, etc. we forecasted that our growth next year will be double digit and valued at around 10,000 million baht sharing half and half between commercial and residential pool markets.  Thai market is positive as Thai people are now paying attention to the healthy lifestyle, and we also add more product ranges to the market.  The other growth factors include the growing of no. of tourists in Thailand and the real estate sectors which contributed to the growing of residential condominiums with pools & fitness centers and the new construction of themed water park. 
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