Introducing a line up of over 60 trendy, music-inspired sportswear items
We welcome the heated summer with the latest 2019 fashion trend for fashion icons. The new “must-have”, currently trending abroad, of sports style is gaining popularity, where people are mixing and matching it with the street vibe. As an everyday look, the style adds more fun into fashion and showcases one’s active lifestyle. Thus, PEPSI x FILA is jumping on board this fashion trend with the launch of a special-edition “PEPSI X FILA” fashion capsule collection under the Sports Fashion and Music concept. The collaboration perfectly incorporates the two brands LOGO colors of blue, white and red. The inspiration of the design comes from four genres of music which are POP, HIP HOP, EDM, and LOCAL. Over 60 chic items are designed, such as t-shirts, jackets, hats, shoes, bags, and many more, to complete the casual sports look that can be worn in any occasion. Altogether, there are two collections: The Artist Collection and the Basic Collection.
1. Artist Collection There are 4 collections from 4 genres of music as follows.
LOCAL: A balance between the futuristic vibe and Thai local style. This futuristic local style emphasizes on the design, using a variety of fabric in sewing, along with adding intricate details in the work to create even more depth and complexity in the fabric.
EDM: The collection, focusing on flexibility, offers matching cropped tops and pants, reflecting the upbeat character that suits the steps of wearers.
HIP HOP: A design collection that focuses on oversized looks – the signature of all Hip Hop artists.
POP: The designs are for trendy teenagers featuring hoodies and t-shirts with special graphic designs, making the clothes even more interesting.
2. Basic Collection is designed to give wearers an easy mix & match experience in everyday look. This collection comes with various fashion items such as matching t-shirts, hoodies, jackets, pants, sneakers, flip flops, bags, and hats to complete this collection from head to toe.
Create a unique look with the special sportswear collection PEPSI x FILA – perfectly designed for trendy teens and fashionistas to choose chic items to wear and hang out with friends in a fashionable style. The collection is available today onwards at over 30 FILA stores, every FILA representative store across the nation, and 24 hours available on the online shop. Grab your summer essentials now!
LOCAL: A balance between the futuristic vibe and Thai local style. This futuristic local style emphasizes on the design, using a variety of fabric in sewing, along with adding intricate details in the work to create even more depth and complexity in the fabric.
EDM: The collection, focusing on flexibility, offers matching cropped tops and pants, reflecting the upbeat character that suits the steps of wearers.
HIP HOP: A design collection that focuses on oversized looks – the signature of all Hip Hop artists.
POP: The designs are for trendy teenagers featuring hoodies and t-shirts with special graphic designs, making the clothes even more interesting.
2. Basic Collection is designed to give wearers an easy mix & match experience in everyday look. This collection comes with various fashion items such as matching t-shirts, hoodies, jackets, pants, sneakers, flip flops, bags, and hats to complete this collection from head to toe.
Create a unique look with the special sportswear collection PEPSI x FILA – perfectly designed for trendy teens and fashionistas to choose chic items to wear and hang out with friends in a fashionable style. The collection is available today onwards at over 30 FILA stores, every FILA representative store across the nation, and 24 hours available on the online shop. Grab your summer essentials now!
