Doi Chaang Coffee, a leader in the premium Thai coffee, in collaboration with “Greyhound Coffee”, a leader in Thai lifestyle brand, introduce the latest special project, bringing Doi Chaang’s “Thai Pride” to Greyhound’s “Cool Club” through three festive menus; Winter Spiced Latte, Blueberry Ale Coffee, and Apple Cinnamon Coffee Tonic – exclusively at Greyhound Coffee
The collaboration is a part of an experiment in expanding Doi Chaang’s coffee consumer base towards “Premium Urban” – the urbanites who seek story and uniqueness to the product they consume, as well as an important marketing step for Greyhound Coffee, Greyhound’s latest business ventures into coffee-serious café with the concept “Coffee With a Twist”. Greyhound Coffee is now available at its flagship branch at Ekamai Soi 3 as well as other 12 branches nationwide.
Phitsanuchai Kaewphichai, Co-Founder and Business Advisor, Doi Chaang Coffee Original Co.,Ltd, said, “Over the past fifteen years, Doi Chaang Coffee has been keeping our promises to deliver the high-quality, specialty-guaranteed Arabica coffee to coffee drinkers. We are the first Thai Coffee brand that brings the uniqueness of Thailand and high-quality coffee to the global coffee map, and even though we now have over 200 branches of our franchisees and partnered café in Thailand, and 50 more internationally, we continue to reach new groups of coffee drinkers with our story. Recently, with new trends in the café market, we have been seeing a new, emerging group of drinkers called “Premium Urban” who do not only appreciate the café experience, but also the story and the origin of the coffee. We believe that Greyhound, a leading Thai brand with a strong position in the premium market, with be a great ally in helping Doi Chaang tell our story in the coming festive season where people are more open to new experiences”
Bhanu Inkawat, Executive Creative Director, Co-Founder of Greyhound Co, Ltd., said, “We have been receiving positive feedbacks after nine months of opening our Greyhound Coffee flagship store at Ekamai Soi 3, and by the end of this year, we expect to have 12 branches of Greyhound Coffee at CUB House available nationwide to the local coffee drinkers and tourists alike. Since the beginning, we have been searching for Thai-grown coffee to add to our menu, and once we have heard of Doi Chaang Coffee’s story, which, in addition to being the internationally-guaranteed Single Origin coffee, is also the coffee that helps improve the lives of the hilltribe people – we want to be a part of the people who tell their story. For this festive season, we have chosen Doi Chaang Peaberry Classic, which gives a mellow and refreshing taste, fitting for the celebration of the New Year”
The three, special menu; Winter Spiced Latte (160 baht), Blueberry Ale Coffee (140 baht), and Apple Cinnamon Coffee Tonic (160 baht) are available from 22 November 2018 – 28 February 2019 at every Greyhound Coffee at CUB House; Bangkok (Ekamai Soi 3), Udonthani, Chonburi, Khon Kaen, Suratthani, Hat Yai, and other three branches in February 2019; Petchburi, Chiang Rai, and Phuket.