(Left) Chalermchai Mahagitsiri, TTA President and Chief Executive (Right) Liz Willam, President Taco bell international
The iconic Southern California brand partners with Siam Taco Co. Ltd., to bring its Mexican-inspired cuisine to Thailand for the first time with a new Bangkok restaurant
After much anticipation and demand, Taco Bell, the world’s leading Mexican-inspired quick service restaurant, will open its first restaurant in Thailand on Thursday, 24 January. Large queues are expected on the first opening day where the first 100 customers will receive limited edition Taco Bell merchandise and have a chance to win free tacos for a whole year. The restaurant is located on the first floor of Mercury Ville mall in central Bangkok.
Taco Bell is opening in partnership with its franchise partner, Siam Taco Co., Ltd., a joint venture between Thoresen Thai Agencies Public Co., Ltd. and experienced food and beverage operators, the Mahagitsiri family.
“We are excited to work with an incredible franchise partner like the Mahagitsiri family and TTA as a leading strategic investment company listed on the Stock Exchange of Thailand,” said Ankush Tuli, Managing Director, Taco Bell Asia Pacific. “We have many fans in Thailand, and the country’s strong food culture, adventurous spirit and appetite for trying new things make it an ideal market for Taco Bell. Alongside Siam Taco, we look forward to bringing our Mexican-inspired cuisine to one of the most vibrant cities in the world.”
“We are thrilled to bring the Taco Bell brand to Thailand,” said Chalermchai Mahagitsiri, TTA President and Chief Executive. “Our family fell in love with Taco Bell while in the U.S., and vowed to bring its experience to Thailand one day. Known for its inventive, often whimsical, Mexican-inspired food, we believe Thailand is more than ready to experience the brand. With its lifestyle proposition offering a differentiated atmosphere, Taco Bell will appeal to the young generation, particularly Gen Z and Millennials. Following our recent success of the acquisition of Pizza Hut from the same franchisor, Yum! Brands, Inc. and great partnership thereon, we are very confident Taco Bell will be a great success in Thailand.”
Taco Bell is opening in partnership with its franchise partner, Siam Taco Co., Ltd., a joint venture between Thoresen Thai Agencies Public Co., Ltd. and experienced food and beverage operators, the Mahagitsiri family.
“We are excited to work with an incredible franchise partner like the Mahagitsiri family and TTA as a leading strategic investment company listed on the Stock Exchange of Thailand,” said Ankush Tuli, Managing Director, Taco Bell Asia Pacific. “We have many fans in Thailand, and the country’s strong food culture, adventurous spirit and appetite for trying new things make it an ideal market for Taco Bell. Alongside Siam Taco, we look forward to bringing our Mexican-inspired cuisine to one of the most vibrant cities in the world.”
“We are thrilled to bring the Taco Bell brand to Thailand,” said Chalermchai Mahagitsiri, TTA President and Chief Executive. “Our family fell in love with Taco Bell while in the U.S., and vowed to bring its experience to Thailand one day. Known for its inventive, often whimsical, Mexican-inspired food, we believe Thailand is more than ready to experience the brand. With its lifestyle proposition offering a differentiated atmosphere, Taco Bell will appeal to the young generation, particularly Gen Z and Millennials. Following our recent success of the acquisition of Pizza Hut from the same franchisor, Yum! Brands, Inc. and great partnership thereon, we are very confident Taco Bell will be a great success in Thailand.”
Chalermchai Mahagitsiri, TTA President and Chief Executive, and Liz Willam, President Taco bell international, are making Taco.
Since opening its doors almost 57 years ago in Southern California, Taco Bell has expanded its presence to nearly 28 countries across the globe, staying globally consistent but locally relevant with menu items that reflect the cultures and tastes of each market it enters. The Mercury Ville Taco Bell will feature an urban-concept design that embodies the business and shopping community of central Bangkok. Ideal for office workers and shoppers, the 60-seat restaurant features an open kitchen and modern design benches, making it an ideal spot to catch up with friends or take a break from shopping.
The Thailand menu features a selection of Taco Bell’s iconic, Mexican-inspired cuisine, including classics like the Crunchwrap SupremeTM, Grilled Stuft Burrito and trademark Crunchy Taco. The menu also includes items developed to reflect the tastes of the Thai market, such as the Kickin’ Chicken Taco, which features crispy chicken, a unique spicy Kickin’ Sauce, fresh lettuce, pico de gallo salsa and a two-cheese blend, all wrapped in a soft flour tortilla. Additional options include craveable sides like cheesy chips and loaded fries, beverages including freezes unique to Thailand in Mango Madness, Tropical Punch and Berry Blue flavors, and ice cold San Miguel Light, Singha & Chang beers that pair perfectly with the Taco Bell menu.
For more information, check out Facebook.com/TacoBellTH and follow @TacoBellTH on Instagram, Twitter and Line.
The Thailand menu features a selection of Taco Bell’s iconic, Mexican-inspired cuisine, including classics like the Crunchwrap SupremeTM, Grilled Stuft Burrito and trademark Crunchy Taco. The menu also includes items developed to reflect the tastes of the Thai market, such as the Kickin’ Chicken Taco, which features crispy chicken, a unique spicy Kickin’ Sauce, fresh lettuce, pico de gallo salsa and a two-cheese blend, all wrapped in a soft flour tortilla. Additional options include craveable sides like cheesy chips and loaded fries, beverages including freezes unique to Thailand in Mango Madness, Tropical Punch and Berry Blue flavors, and ice cold San Miguel Light, Singha & Chang beers that pair perfectly with the Taco Bell menu.
For more information, check out Facebook.com/TacoBellTH and follow @TacoBellTH on Instagram, Twitter and Line.
