Marking its debut this year, THAIFEX - HOREC Asia 2024, organised by the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC), and Koelnmesse, will be held from 6-8 March 2024 at IMPACT Muang Thong Thani, Bangkok, Thailand. This trade show puts a spotlight on the industry of HoReCa (Hotel, Restaurants, and Catering), gathering leading industry players, including renowned chefs, hoteliers, restaurateurs, and suppliers globally, to present their expertise, source for solutions, network, and share their visions for the future.
Unveiling 9 Vertical Segments and 6 Pioneering Trends
THAIFEX - HOREC Asia 2024 presents an extensive array of exhibitions. The event space is strategically crafted to integrate 9 vertical segments within the HORECA industry – including bakery & ice cream, cafe & bar, cleaning & laundry, dining, furnishing, kitchen, services, technology, and wellness. The layout not only enables trade visitors to witness the intricacies of each segment while navigating through the aisle, but it also ensures a streamlined and efficient experience for buyers.
Delving into 6 pivotal trends currently dominating the landscape -- contactless, digital guest experience, energy efficiency, food waste, plant-based menu, and sustainability -- this highly specialised HoReCa trade show offers a comprehensive overview of the industry’s latest groundbreaking technologies, cutting-edge products and services, and innovative ideas. It also serves as both a trend barometer and a source of inspiration for the industry players, offering valuable insights into the future direction within this sector.
Unveiling 9 Vertical Segments and 6 Pioneering Trends
THAIFEX - HOREC Asia 2024 presents an extensive array of exhibitions. The event space is strategically crafted to integrate 9 vertical segments within the HORECA industry – including bakery & ice cream, cafe & bar, cleaning & laundry, dining, furnishing, kitchen, services, technology, and wellness. The layout not only enables trade visitors to witness the intricacies of each segment while navigating through the aisle, but it also ensures a streamlined and efficient experience for buyers.
Delving into 6 pivotal trends currently dominating the landscape -- contactless, digital guest experience, energy efficiency, food waste, plant-based menu, and sustainability -- this highly specialised HoReCa trade show offers a comprehensive overview of the industry’s latest groundbreaking technologies, cutting-edge products and services, and innovative ideas. It also serves as both a trend barometer and a source of inspiration for the industry players, offering valuable insights into the future direction within this sector.
Unveiling the Highlights of THAIFEX - HOREC Asia 2024
1. Exhibitor Showcase: The exhibition floor at THAIFEX-HOREC Asia 2024 will be a bustling hub of activity, featuring a wide array of exhibitors from various sectors: bakery and ice-cream, café and bar, cleaning and laundry,dining,furnishing, kitchen,services, tech, and wellness. Participants will meet the intricacies of all segments that form the backbone of this vibrant industry.
1. Exhibitor Showcase: The exhibition floor at THAIFEX-HOREC Asia 2024 will be a bustling hub of activity, featuring a wide array of exhibitors from various sectors: bakery and ice-cream, café and bar, cleaning and laundry,dining,furnishing, kitchen,services, tech, and wellness. Participants will meet the intricacies of all segments that form the backbone of this vibrant industry.
2. THAIFEX-HOREC Xperiential Zone: Carefully curated to reflect the latest industry trends and emerging technologies, this immersive space is designed for visitors to actively engage with solutions spanning all 9 HoReCa segments. Additionally, it highlights 6 defining trends that shape the future of the sector. Here, you can experience hands-on demonstrations, live cooking shows, interactive displays, and insightful clinic sessions with professional kitchen planners.
3. THAIFEX-HOREC Academy: One of the key parts of the trade show, the THAIFEX – HOREC Academy is committed to sharing practical knowledge and insights to the industry. This platform hosts an array of conferences and workshops led by thought leaders and experts in the field. If you’re a chef, own a restaurant, manage a hotel, or simply have a passion for food and hospitality, this academy delivers valuable insights, solutions and key learning points that can enhance your professional growth and success through interactive forums, fascinating culinary demonstrations, live workshops, and exclusive wisdom from industry leaders.
You can expect three thrilling days filled with keynote speeches, presentations, panel discussions, and networking opportunities with colleagues and industry leaders who are shaking up the HORECA sector. An impressive roster of presenters has been meticulously selected to equip you with innovative strategies, insights and skills to elevate your business in the food service and hospitality industry. This includes Govinda Singh (Executive Director, Hotels & Leisure, Real Estate Advisory, Colliers), Shiji Group, and Rachel Tan (Food & Drink Trend Strategist, WGSN), among others.
3. THAIFEX-HOREC Academy: One of the key parts of the trade show, the THAIFEX – HOREC Academy is committed to sharing practical knowledge and insights to the industry. This platform hosts an array of conferences and workshops led by thought leaders and experts in the field. If you’re a chef, own a restaurant, manage a hotel, or simply have a passion for food and hospitality, this academy delivers valuable insights, solutions and key learning points that can enhance your professional growth and success through interactive forums, fascinating culinary demonstrations, live workshops, and exclusive wisdom from industry leaders.
You can expect three thrilling days filled with keynote speeches, presentations, panel discussions, and networking opportunities with colleagues and industry leaders who are shaking up the HORECA sector. An impressive roster of presenters has been meticulously selected to equip you with innovative strategies, insights and skills to elevate your business in the food service and hospitality industry. This includes Govinda Singh (Executive Director, Hotels & Leisure, Real Estate Advisory, Colliers), Shiji Group, and Rachel Tan (Food & Drink Trend Strategist, WGSN), among others.
4. THAIFEX- HOREC Innovation Awards: This award is a trailblazer in Asia’s HoReCa sector, establishing the benchmark for innovations in automation, efficiency, safety, and sustainability. A team of industry experts meticulously evaluates each submission. They select winners and finalists based on their extraordinary innovation and significant potential to influence the hospitality industry. It’s an excellent chance for exhibitors to garner attention, establish trust, and earn recognition for their contributions to the HoReCa sector.
5. ASEAN Barista Team Championship: Presented in collaboration with the ASEAN Coffee Federation, this championship provides a stage for barista teams to showcase their expertise in speed, accuracy, and service quality. Competition aside, it also inspires others to push the boundaries of coffee artistry and standards.
6. Ultimate Thailand Housekeeping Challenge: Another exciting highlight of this trade show in Bangkok is the Ultimate Thailand Housekeeping Challenge. This compelling competition in the housekeeping sector brings together skilled professionals from the hospitality industry. They will have to engage in tasks designed to assess their knowledge, efficiency, and attention to detail. The challenge comprises four exciting competition classes: the Bed Making Competition, Flower Arrangement Competition, Towel Folding Competition, and the Speed Housekeeping Cleaning Challenge.
Supported by the Executive Housekeeper Association, The House Keepings Club Eastern Region of Thailand, Chiangmai Housekeeping Club, and Phuket & Andaman Housekeeping Management Club, the competition aims to raise awareness of the importance of housekeeping excellence in the hospitality industry. Plus, it also recognizes the dedication of these professionals, the challenge aims to raise awareness of the importance of housekeeping excellence in the hospitality industry. Plus, it also recognizes the dedication of these professionals.
7. Hosted Buyer Program & Networking Opportunities: THAIFEX – HOREC Asia 2024 offers abundant networking opportunities for visitors to connect with like-minded professionals, potential business partners, and industry influencers. There will be 500 esteemed buyers from AWC, Dusit International, Minor Hotels, Centara, and many more attending the event. Therefore, this 3-day trade show in Bangkok is an opportunity to meet and match with top-quality international companies in the hospitality industry and build valuable partnerships.
Be a part of this dynamic and vibrant gathering of HoReCa industry professionals at THAIFEX-HOREC Asia 2024. Mark your calendar on 6-8 March 2024 and prepare to immerse yourself in a world of hospitality excellence, innovation, and business opportunities. For more information, please visit https://thaifex-horec.asia/
5. ASEAN Barista Team Championship: Presented in collaboration with the ASEAN Coffee Federation, this championship provides a stage for barista teams to showcase their expertise in speed, accuracy, and service quality. Competition aside, it also inspires others to push the boundaries of coffee artistry and standards.
6. Ultimate Thailand Housekeeping Challenge: Another exciting highlight of this trade show in Bangkok is the Ultimate Thailand Housekeeping Challenge. This compelling competition in the housekeeping sector brings together skilled professionals from the hospitality industry. They will have to engage in tasks designed to assess their knowledge, efficiency, and attention to detail. The challenge comprises four exciting competition classes: the Bed Making Competition, Flower Arrangement Competition, Towel Folding Competition, and the Speed Housekeeping Cleaning Challenge.
Supported by the Executive Housekeeper Association, The House Keepings Club Eastern Region of Thailand, Chiangmai Housekeeping Club, and Phuket & Andaman Housekeeping Management Club, the competition aims to raise awareness of the importance of housekeeping excellence in the hospitality industry. Plus, it also recognizes the dedication of these professionals, the challenge aims to raise awareness of the importance of housekeeping excellence in the hospitality industry. Plus, it also recognizes the dedication of these professionals.
7. Hosted Buyer Program & Networking Opportunities: THAIFEX – HOREC Asia 2024 offers abundant networking opportunities for visitors to connect with like-minded professionals, potential business partners, and industry influencers. There will be 500 esteemed buyers from AWC, Dusit International, Minor Hotels, Centara, and many more attending the event. Therefore, this 3-day trade show in Bangkok is an opportunity to meet and match with top-quality international companies in the hospitality industry and build valuable partnerships.
Be a part of this dynamic and vibrant gathering of HoReCa industry professionals at THAIFEX-HOREC Asia 2024. Mark your calendar on 6-8 March 2024 and prepare to immerse yourself in a world of hospitality excellence, innovation, and business opportunities. For more information, please visit https://thaifex-horec.asia/