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THE GEL-1090™ MAKES A COMEBACK WITH kOREAN POP GROUP KARD

13/2/2020

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After nearly 15 years off the market, the ASICS GEL-1090™ early millennial sneaker returns in its bold and distinctive style
ASICS is bringing back one of their boldest early millennial sneakers - the GEL-1090™ with Korean co-ed pop group KARD as their new ambassadors. With its classic 2000s look, clean design, and technical construction, the GEL-1090™ is a timeless and classic silhouette built to excite and thrill fans.
 
Returning in its original silver colourway with iconic red-to-yellow fading ASICS stripes, the GEL-1090™ will see four new colourways releasing this February, with one more in April. First released in 2004 originally as a running shoe, the GEL-1090™ quickly became a firm favorite thanks to its sleek design, superior comfort, and affordability.
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ASICS SPORTSTYLE will also run a hide-and-seek social media game (on Instagram handle @findkard) for two weeks from 1-15 March. Titled #FINDKARD, this interactive game encourages fans to participate by solving puzzles and mini-games to locate where KARD is.
 
The grand prize winner will stand to win a pair of tickets to Manila, Philippines to see KARD at the GEL-1090™ launch party. Other prizes up for grabs include ASICS shopping vouchers, and GEL-1090™ sneakers.

Created for fearless runners who seek the thrill of finishing first and the continuous challenge of beating their personal best, the GEL-1090™ evokes excitement. Its design draws inspiration from an unusual source, motorsports, where extreme speed and high energy are intrinsically found.
 
Drawing on decades of Japanese expertise and innovation, the GEL-1090™ features groundbreaking GEL technology under the heel and forefoot, and a durable rubber outsole with flex grooves for extra stability and traction. The streamlined upper brings to mind the aerodynamic form of a race car with sleek leather overlays placed against a lightweight mesh base to create a light and comfortable sneaker.
 
The GEL-1090™ is available from 14 February at Supersports, Robinson, 24Kilates, ATMOS, SEEK, Carnival, Footwork noir and online at http://www.asics.com/th  for 3,500 THB.
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