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The history of Whoo, The world renowned skincare and make up brand from Korea has held the royal art exhibition under the theme The history of Whoo Royal Heritage Museum.
The history of Whoo is the brand truly made for the queens of this era. Its products contain a court secret dedicated to the empress with a modern approach to mysterious royal culture and oriental medicine. It is a global premium royal brand born for the skin of the empresses of this era.
The history of Whoo organized a party to introduce the Bichup Self Generating Anti-Aging Essence/Bichup Jasaeng Essence Special Edition 2019, a skin nourishing essence for stronger, smoother and younger skin with gongjin bidan and chojaha bidan, secret ingredients used exclusively by the emperors and empresses in Korea’s royal court for centuries. These secret ingredients help boost skin elasticity, reduce lines, stimulate blood flow and cell regeneration, and rejuvenate the skin, promising royal radiance. Actress Sririta Jensen shared her experience with the brand, joined by celebrities and beauty bloggers such as Pimpisa Chirathivat, Pimm-payap Srikarnchana, Karatphet Issara, Pornnapa Kiatsrichat, Sirivong Sukasemsin, Ratirod Chulajata, Chatchai Peangapichart, Wanwilai Techasomboon, Aurapraphan Sudhinaraset, Bhubawit Kritpholnara, Napamanee Krairiksh, Rachada Chaiyachote, Pimpatchara Burapongbandhit, Matunart Sosothikul and Patsamon Piriyametha at Quartier Gallery, M floor, The EmQuartier.
The history of Whoo is the brand truly made for the queens of this era. Its products contain a court secret dedicated to the empress with a modern approach to mysterious royal culture and oriental medicine. It is a global premium royal brand born for the skin of the empresses of this era.
The history of Whoo organized a party to introduce the Bichup Self Generating Anti-Aging Essence/Bichup Jasaeng Essence Special Edition 2019, a skin nourishing essence for stronger, smoother and younger skin with gongjin bidan and chojaha bidan, secret ingredients used exclusively by the emperors and empresses in Korea’s royal court for centuries. These secret ingredients help boost skin elasticity, reduce lines, stimulate blood flow and cell regeneration, and rejuvenate the skin, promising royal radiance. Actress Sririta Jensen shared her experience with the brand, joined by celebrities and beauty bloggers such as Pimpisa Chirathivat, Pimm-payap Srikarnchana, Karatphet Issara, Pornnapa Kiatsrichat, Sirivong Sukasemsin, Ratirod Chulajata, Chatchai Peangapichart, Wanwilai Techasomboon, Aurapraphan Sudhinaraset, Bhubawit Kritpholnara, Napamanee Krairiksh, Rachada Chaiyachote, Pimpatchara Burapongbandhit, Matunart Sosothikul and Patsamon Piriyametha at Quartier Gallery, M floor, The EmQuartier.
“Holistic Heritage SIRIVANNAVARI x Whoo 2019”, the art piece was graciously designed by HRH Princess Sirivannavari Nariratana Rajakanya. As is The history of Whoo’s core philosophy that inherits the true beauty of the Empress into the modern world. The piece is considered to be a tangible beauty represented and created through the work of skilled craftsmanship and a long cultural heritage, which transmits love, time, spirit and beauty to the new generation. The creativity of a metallic thread embroiderer or in this case “gold-work embroidery” is inspired by an old technique used in by Thai embroiders in the past.
This masterpiece presents the combination between the modern technique and the heritage embroidery technique, which consisted of silk embroidered on to the heritage Thai Silk with a classic sewing machine, and assembled all by hand in order to create 3Deffects such as Peacocks and Flowers. The “luneville”, a French embroidery technique used in this masterpiece, which can also be seen through the peacock’s tail. The details are embroidered in lustrous chain pattern include with an embroidery of beads in many configurations, which are mostly seen only in Haute Couture pieces. The masterpiece took over 728 hours to complete in order to create the most precious hand masterpiece which we can now appreciate visibly through the combination of embroidery stories and through the spiritual work of skilled craftsmanship.
The party exuded elegance befitting Korea’s royal family. Each guest walked through an arch inspired by the Korean royal palace, and their eyes were instantly drawn to the exhibition which showcased personal items from the sleeping chamber of the empress, such as the royal costume worn on her wedding day, boxes, beautifully embroidered pouches, and rare and exquisite accessories. Also on display was the Bichup Jasaeng Essence Special Edition bottles, from the first one in 2010 to the most recent one this year. A special art display, Holistic Heritage SIRIVANNAVARI x Whoo 2019, also garnered a lot of attention from the guests. At the event, there was a make-up contest joined by four bloggers who used The history of Whoo as an inspiration for their make-up style. They also shared Korean-style make-up techniques for beauty lovers to enjoy. Beautiful actress Sririta talked about her experience after having used The history of Whoo, a brand known for premium quality and its story related to Korea’s royal court. Korean musicians were flown in from Korea to enchant the guests with beautiful music, using the Haegeum, a traditional Korean string instrument commonly used in the royal court. The musical instrument is also the inspiration behind the logo of The history of Whoo. Additionally at the digital walls throughout The EmQuartier, the public can also enjoy an incredible media art depicting the new product.
Mr. Ryan Hyungjin Cho, Director of The history of Whoo, said, “We are a unique skincare and beauty brand which passes on royal court beauty secrets to women around the world. The highlights that we’ve imported for this occasion are very special, and it’s a great opportunity for Thai people to see the Korean Empress’s personal belongings. They are not only beautiful but also good representation of the tie between our brand and the Korean royal court.”
This masterpiece presents the combination between the modern technique and the heritage embroidery technique, which consisted of silk embroidered on to the heritage Thai Silk with a classic sewing machine, and assembled all by hand in order to create 3Deffects such as Peacocks and Flowers. The “luneville”, a French embroidery technique used in this masterpiece, which can also be seen through the peacock’s tail. The details are embroidered in lustrous chain pattern include with an embroidery of beads in many configurations, which are mostly seen only in Haute Couture pieces. The masterpiece took over 728 hours to complete in order to create the most precious hand masterpiece which we can now appreciate visibly through the combination of embroidery stories and through the spiritual work of skilled craftsmanship.
The party exuded elegance befitting Korea’s royal family. Each guest walked through an arch inspired by the Korean royal palace, and their eyes were instantly drawn to the exhibition which showcased personal items from the sleeping chamber of the empress, such as the royal costume worn on her wedding day, boxes, beautifully embroidered pouches, and rare and exquisite accessories. Also on display was the Bichup Jasaeng Essence Special Edition bottles, from the first one in 2010 to the most recent one this year. A special art display, Holistic Heritage SIRIVANNAVARI x Whoo 2019, also garnered a lot of attention from the guests. At the event, there was a make-up contest joined by four bloggers who used The history of Whoo as an inspiration for their make-up style. They also shared Korean-style make-up techniques for beauty lovers to enjoy. Beautiful actress Sririta talked about her experience after having used The history of Whoo, a brand known for premium quality and its story related to Korea’s royal court. Korean musicians were flown in from Korea to enchant the guests with beautiful music, using the Haegeum, a traditional Korean string instrument commonly used in the royal court. The musical instrument is also the inspiration behind the logo of The history of Whoo. Additionally at the digital walls throughout The EmQuartier, the public can also enjoy an incredible media art depicting the new product.
Mr. Ryan Hyungjin Cho, Director of The history of Whoo, said, “We are a unique skincare and beauty brand which passes on royal court beauty secrets to women around the world. The highlights that we’ve imported for this occasion are very special, and it’s a great opportunity for Thai people to see the Korean Empress’s personal belongings. They are not only beautiful but also good representation of the tie between our brand and the Korean royal court.”
Sririta Jensen said, “I’ve always been a fan of this brand because the products are designed just for Asian skin, and the history of the brand gives me confidence in this brand. At this event, you can see that the items on display are very rare, and they are national treasure of Korea. Personally, I love the essence because of the soft texture which doesn’t feel greasy or sticky on the skin. It absorbs very quickly and helps restore the skin’s balance, while also clarifying the skin and improving blood circulation. The skin feels instantly softer and firmer, while the pores are smaller. I think it’s a must-have product for everyone.”
In the exhibition, Whoo has introduced Bichup Self Generating Anti-Aging Essence/Bichup Jasaeng Essence Special Edition 2019 which has taken the inspiration from the royal bedroom of the empress from Danjojuen, Changdokgung Palace in Korea. Highlights in the museum include the royal art piece, empress’s traditional costumes and ornaments such as Jeokui, a court dress of the Empress of the Korean Empire for a major ritual ceremony a royal wedding or Daesamjaknorigae which is the ornament of the hanbok, a traditional Korean female costume made of three pieces of jewelry including coral, white jade, and amber.
#WhooThailand
#ThehistoryofWhoo_Th_official
#WhooRoyalheritage
In the exhibition, Whoo has introduced Bichup Self Generating Anti-Aging Essence/Bichup Jasaeng Essence Special Edition 2019 which has taken the inspiration from the royal bedroom of the empress from Danjojuen, Changdokgung Palace in Korea. Highlights in the museum include the royal art piece, empress’s traditional costumes and ornaments such as Jeokui, a court dress of the Empress of the Korean Empire for a major ritual ceremony a royal wedding or Daesamjaknorigae which is the ornament of the hanbok, a traditional Korean female costume made of three pieces of jewelry including coral, white jade, and amber.
#WhooThailand
#ThehistoryofWhoo_Th_official
#WhooRoyalheritage
