Tiger Beer, Asia’s leading beer brand, led by Ms. Patcharachanok Sil-Udom (right), Tiger and Cheers Marketing Manager and Ms. Jamila Panpinij (left), Tiger Brand Manager launches “Tiger Uncaged” campaign with its first limited edition packaging design. Inspired from Hibiscus flower pattern that reminds of Songkran Festival, combined with Thai numbers that show the recent year of the launch ‘2563’, together with tiger pattern. To emphasize the brand image that highlights creativity of art and contemporary graphic design to meet consumers’ need among new generation. Tiger Uncaged is now available in a big 490 ml. can for 50 baht at all 7-Eleven outlets and other leading retail stores.
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Tiger Beer Launches “Tiger Uncaged” Campaign with Limited Edition Packaging, Emphasize the Contemporary Art and Design During Summer
Tiger Beer, Asia’s leading beer brand, launches “Tiger Uncaged” campaign with its first limited edition packaging design. Inspired from Hibiscus flower pattern that reminds of Songkran Festival, combined with Thai numbers that show the recent year of the launch ‘2563’, together with tiger pattern. To emphasize the brand image that highlights creativity of art and contemporary graphic design to meet consumers’ need among new generation.
Patcharachanok Sil-Udom, Tiger and Cheers Marketing Manager said, “Tiger commits to continue brand DNA of encouraging consumers to uncage their minds through “Tiger Uncaged” campaign. As we believe that art is one of the main elements that connects and reaches to new generations, which brought up the ideas of creating our first limited edition packaging design that perfectly combines between Thai style with the streets fashion designs. These reflect contemporary art and meet the needs of the new generation in nowadays.”
“In addition, Tiger also uncaged these cool patterns on Hawaiian shirts for Summer season. To emphasize the uniqueness of the Tiger Uncaged design and meet the needs of new generations. For this campaign, we focus on creating new initiative and fresh up local beer market. We continue to engage online activities as our key communication channel. With aiming to increase brand awareness and expect to reach to target consumers over 8 million people, also to expand to the new generation even more,” added Patcharachanok.
Tiger Beer fans and new generation, the “Tiger Uncaged” is now available in a big 490 ml. can for 50 baht at all 7-Eleven outlets and other leading retail stores nationwide. Come join online activity to win a limited-edition Tiger Uncaged Hawaiian shirt on Facebook, or visit Twitter at TigerbeerTH, including Instagram tigerbeerth or hashtag #TigerBeer #TigerUncaged for more information.
Patcharachanok Sil-Udom, Tiger and Cheers Marketing Manager said, “Tiger commits to continue brand DNA of encouraging consumers to uncage their minds through “Tiger Uncaged” campaign. As we believe that art is one of the main elements that connects and reaches to new generations, which brought up the ideas of creating our first limited edition packaging design that perfectly combines between Thai style with the streets fashion designs. These reflect contemporary art and meet the needs of the new generation in nowadays.”
“In addition, Tiger also uncaged these cool patterns on Hawaiian shirts for Summer season. To emphasize the uniqueness of the Tiger Uncaged design and meet the needs of new generations. For this campaign, we focus on creating new initiative and fresh up local beer market. We continue to engage online activities as our key communication channel. With aiming to increase brand awareness and expect to reach to target consumers over 8 million people, also to expand to the new generation even more,” added Patcharachanok.
Tiger Beer fans and new generation, the “Tiger Uncaged” is now available in a big 490 ml. can for 50 baht at all 7-Eleven outlets and other leading retail stores nationwide. Come join online activity to win a limited-edition Tiger Uncaged Hawaiian shirt on Facebook, or visit Twitter at TigerbeerTH, including Instagram tigerbeerth or hashtag #TigerBeer #TigerUncaged for more information.
