The BigChilli
  • Home
  • News
  • Promotions
  • Features
  • Social Events
  • About Us
    • About Us
    • The team
    • Pricavy Policy
  • Contact us
  • Blog

Will the ‘curse’ follow the Michelin guide?

15/8/2017

Comments

 
Picture
IT is unlikely that Michelin will spring any surprises if it awards any stars to restaurants based here with the publication of its much anticipated Thailand guide. Anybody worth his salt and pepper has already read countless “best” restaurant guides over the years and knows exactly the top dozen or so. Those who do receive a star, or maybe two, will be rightly proud of their achievement. Their restaurant will have been put on the map and business will boom.
     
But there is a downside to this prestigious seal of approval, or maybe several downsides. Some call it the Michelin “curse”. Some chefs find the spotlight simply too much to handle and in one famous case actually returned the star because it had become a straitjacket. Others fear to lose a star because the business could plummet. One chef feared to lose his Michelin star so badly that he took his own life. Celebrity chef Gordon Ramsey cried when his New York restaurant lost its two Michelin stars. A Hong Kong restaurant saw its rent double after winning a star.
     
But let’s not get carried away. The Thailand Michelin guide will be a talking point for ages after publication. And that’s the point – it will raise international awareness of this country’s outstanding dining opportunities, and not before time.
Comments
    Picture
    Picture

    Calendar of events



    Picture
Picture
About  |   Emag  |  Subscribe (print)  |  Newsletter |  Contact Us  | Advertise 

FOLLOW US

CURRENT ISSUE

Jan 2021
FEB 2021
March 2021
April 2021
May 2021
June 2021
August
October
November 2021
December 2021
March- April 2022
Copyright © The BigChilli Co., Ltd. All Rights Reserved.
Tel: 089 777 9697 
email: [email protected]
  • Home
  • News
  • Promotions
  • Features
  • Social Events
  • About Us
    • About Us
    • The team
    • Pricavy Policy
  • Contact us
  • Blog