 | “I’ve been working with YSL Beauté for a while now, and I really wanted to get more involved and more creative. This collection is for anyone who wants to be playful; anyone who wants to express themselves.” Zoë Kravitz, YSL Beauté Global Makeup and Fragrance Ambassador What happens when the coolest actress meets the edgiest couture brand? When a powerful icon meets an iconic lipstick? Edgy meets cool for the hottest couture collaboration ever, that’s what. Six new shades for the most iconic of YSL’s lipstick creations. Bold. Bright. Stylish. Want it. Wear it. |
ZOË’S INSPIRATION
“The black logo on the black packaging came from one of my favorite Saint Laurent bags, called the Niki Bag. And the sparkle was inspired by the Black Opium packaging.” Zoë Kravitz
Inspired by her own black Saint Laurent bag, Zoë has created a Rouge Pur Couture lipstick case fully decked out in glossy black lacquer. Embellished in silvery eye-catching glitter, the lipstick’s signature Cassandre gets its very own distinctive Zoë twist – dressed up in contrasting, imposing black matte.
ZOË’S STORY BEHIND
“Rouge Pur Couture is one of my favorite products. The texture is so beautiful. It doesn’t get too dry; it’s not too shiny. It’s kind of perfect.” Zoë Kravitz
Bringing her own strong identity to the Rouge Pur Couture, each YSL X ZOË KRAVITZ lipstick is now even more perfect. The collection comes in six shades: three reds and three nudes, with three finishes: satiny radiance, radiant matte and shimmer satin. With each shade named after the loved ones in Zoë’s life, the colours are both storied and versatile.
THE NUDES
“Nudes are great for daytime, but also if you want to do a very dramatic eye for night-time to keep it kind of simple.” Zoë Kravitz
ARLENE’S NUDE No 121 – a satiny radiance, a beautiful rosewood nude named after Zoë’s grandmother. “She was just such a beautiful woman. And she always wore very simple to no makeup, so this feels appropriate for her.”
MARIS’ NUDE No 123 – a radiant matte finish, a warm brown shade so named after Zoë’s godmother. “She’s just one of the most fabulous women I know.”
HONEY’S NUDE No 125 – a shimmery satin finish, a pretty rose nude, and a reminder of the nickname “Honey Brown” which is what Zoë called her godmother Cree Summer.
THE REDS
“Reds are always sexy. Reds can kind of class everything up. Reds are great for night-time. You can almost have no other makeup on, but a red.”
WOLF’S RED No 122 – a universal intense bold red with a satiny radiance, named after Zoë’s brother. “Red is his favourite colour!”
SCOUT’S RED No 124 – a bright red with orange undertones, with a radiant matte finish, “Scout is my dog. She doesn’t need lipstick. But we all wanna be as fabulous as Scout!”
LALE’S RED No 126 – a strong dark red, with a shimmer satin finish. “Lale is my nickname for my mom.”
Revealing her creative side; and enabling us to create more transformative looks with Rouge Pur Couture.
THE MOVIE
Directed by Fabien Constant, with makeup by Global Beauty Director Tom Pecheux, the film for YSL X ZOË KRAVITZ captivates from the get-go, with a different pace and unconventional tone, as if bringing to life the mood-board of creation. Zoë is in playful, artistic, creative mood, as she “cooks up” lipstick in a bubbling saucepan, tests it on her arms, and poses on the mantelpiece, before inviting us all to be sexy, flirty, and party with her new collection.
THE PRINT CAMPAIGN
In staggeringly beautiful images shot by renowned photographer David Sims, and with makeup by Tom Pecheux, Zoë wears a classic black tuxedo, and exudes sensuality, her full couture lips in the Rouge Pur Couture lipstick she created with YSL Beauté.
The Makeup Credits:
Touche Eclat All-in-One Glow B30+B50
All Hours Concealer No 3
Touche Eclat High Cover No 3
Couture Kajal No 1
Couture Variation No 2
Couture Brow Slim No 4
Couture Brow Mascara No 1
RPC WOLF’S RED No 122
La Laque Couture No 22
YSL X ZOË KRAVITZ. Amplify who you are.
#YSLBeautyxZoeCollection.
“The black logo on the black packaging came from one of my favorite Saint Laurent bags, called the Niki Bag. And the sparkle was inspired by the Black Opium packaging.” Zoë Kravitz
Inspired by her own black Saint Laurent bag, Zoë has created a Rouge Pur Couture lipstick case fully decked out in glossy black lacquer. Embellished in silvery eye-catching glitter, the lipstick’s signature Cassandre gets its very own distinctive Zoë twist – dressed up in contrasting, imposing black matte.
ZOË’S STORY BEHIND
“Rouge Pur Couture is one of my favorite products. The texture is so beautiful. It doesn’t get too dry; it’s not too shiny. It’s kind of perfect.” Zoë Kravitz
Bringing her own strong identity to the Rouge Pur Couture, each YSL X ZOË KRAVITZ lipstick is now even more perfect. The collection comes in six shades: three reds and three nudes, with three finishes: satiny radiance, radiant matte and shimmer satin. With each shade named after the loved ones in Zoë’s life, the colours are both storied and versatile.
THE NUDES
“Nudes are great for daytime, but also if you want to do a very dramatic eye for night-time to keep it kind of simple.” Zoë Kravitz
ARLENE’S NUDE No 121 – a satiny radiance, a beautiful rosewood nude named after Zoë’s grandmother. “She was just such a beautiful woman. And she always wore very simple to no makeup, so this feels appropriate for her.”
MARIS’ NUDE No 123 – a radiant matte finish, a warm brown shade so named after Zoë’s godmother. “She’s just one of the most fabulous women I know.”
HONEY’S NUDE No 125 – a shimmery satin finish, a pretty rose nude, and a reminder of the nickname “Honey Brown” which is what Zoë called her godmother Cree Summer.
THE REDS
“Reds are always sexy. Reds can kind of class everything up. Reds are great for night-time. You can almost have no other makeup on, but a red.”
WOLF’S RED No 122 – a universal intense bold red with a satiny radiance, named after Zoë’s brother. “Red is his favourite colour!”
SCOUT’S RED No 124 – a bright red with orange undertones, with a radiant matte finish, “Scout is my dog. She doesn’t need lipstick. But we all wanna be as fabulous as Scout!”
LALE’S RED No 126 – a strong dark red, with a shimmer satin finish. “Lale is my nickname for my mom.”
Revealing her creative side; and enabling us to create more transformative looks with Rouge Pur Couture.
THE MOVIE
Directed by Fabien Constant, with makeup by Global Beauty Director Tom Pecheux, the film for YSL X ZOË KRAVITZ captivates from the get-go, with a different pace and unconventional tone, as if bringing to life the mood-board of creation. Zoë is in playful, artistic, creative mood, as she “cooks up” lipstick in a bubbling saucepan, tests it on her arms, and poses on the mantelpiece, before inviting us all to be sexy, flirty, and party with her new collection.
THE PRINT CAMPAIGN
In staggeringly beautiful images shot by renowned photographer David Sims, and with makeup by Tom Pecheux, Zoë wears a classic black tuxedo, and exudes sensuality, her full couture lips in the Rouge Pur Couture lipstick she created with YSL Beauté.
The Makeup Credits:
Touche Eclat All-in-One Glow B30+B50
All Hours Concealer No 3
Touche Eclat High Cover No 3
Couture Kajal No 1
Couture Variation No 2
Couture Brow Slim No 4
Couture Brow Mascara No 1
RPC WOLF’S RED No 122
La Laque Couture No 22
YSL X ZOË KRAVITZ. Amplify who you are.
#YSLBeautyxZoeCollection.
