By Maxmilian Wechsler
THE amazing rise of Leicester City Football Club to win the English Premier League (EPL) last season was one of the biggest sports stories of last year. It was the first time the club had won the league in its 133-year history, and it happened under the ownership of Thai businessman Vichai Srivaddhanaprabha, Chairman of King Power International Group.
You might think that in football-crazy Thailand this would be enough to make Leicester ‘Foxes’ the new people’s favourites, but most fans have chosen to stick with Manchester United, Liverpool or Chelsea.
The club did generate more support locally during their string of wins at the end of the 2014-2015 season. And it grew stronger during 2015-2016 fairytale season, but support seems to have mostly evaporated in the current season. There are a number of other reasons for this lack of popularity, including the loyalty of Thai fans to their traditional EPL favourites.