The origin of Asava was back on August 8, 2008, starting from a small room with three people who had strong passion and big dreams. Together, they created unique pieces based on three words: Urban, Sophisticated and Realistic. Urban reflects urban women’s forward-thinking attitude. Sophisticated is simple elegance of women. Realistic is how the brand is firmly rooted in reasons and trials and errors, as it goes through many challenging phases. With experience, two more keywords emerged: Intelligence and Authentic. These five words are the definition of Asava women, and have remained the core keywords of the brand until today. From that small beginning, today, Asava’s empire has grown and new brands have emerged under the Asava Group. Asv celebrates women’s liveliness and modern lifestyle. Uniform by Asava brings together forms, functions and fashion, introducing a new type of uniform. Sava Dining is a place for hobnobbing, where palates are pleased and memories are created. Last but not least, White Asava encapsulates understated beauty of a blessed union.
To celebrate Asava’s 10th anniversary, Polpat Asavaprapha presents a grand celebration that not only highlights the success of Asava but also recognizes the success of Thai fashion industry, achieved through Thai people’s creativity and talent. These stories are portrayed in a short film titled 080808-Faithfully Yours. The film illustrates dreams and talents of Thai people through Pen-Ek Ratanaruang’s directing. Additionally, a special collection will be displayed, highlighting Asava’s iconuc silhouettes and famous pieces from over the past decade such as tailored suits, shirtdresses, cape dresses and trench dresses. Some are modified and given a fun twist with colors and textures, resulting in a collection that truly represents Asava.