THAILAND SPECIAL SEVEN DAY EVENT
CHEERS to all the good cause, Thailand is celebrating Negroni 100th year anniversary with the special seven day event and all proceeds will be donated to the renowned The Foundation for the Deaf under The Royal Patronage of Her Majesty the Queen.
24TH JUNE: NEGRONI WEEK LAUNCH PARTY CAMPARI and The Bamboo Bar at Mandarin Oriental Bangkok Hotel will kick off the Negroni Week Thailand with a Launch Party on 24th June 2019, featuring legendary Jazz and passionate dance performances.
25TH – 29TH JUNE: NEGRONI WEEK BANGKOK BAR TOUR CAMPARI and Alchemy Wines & Spirits (Thailand) Co., Ltd., are hosting Negroni Week Bangkok Bar Tour, 5 days, 5 routes with Campari Group Brand Ambassador, Symphony Loo, Regional Brand Ambassador – South East Asia and Wanviwat Sunthornnon, Thailand Brand Ambassador
30TH JUNE: NEGRONI WEEK CLOSING PARTY THE CLOSINGPARTY at The house on Sathorn, W Bangkok Hotel with three special guest bartender, Symphony Loo, Campari Group Regional Brand Ambassador – South East Asia together, Worawut Changkrom and Dennis Thurner from Campari Bartenders Competition Thailand 2018, top finalist.
Campari®, Italy’s iconic red apéritif, and Imbibe Magazine have allied once again for the seventh year to showcase Negroni Week 2019 – a celebration of the iconic and historic Negroni cocktail. Created by Imbibe, Negroni Week is an international charity initiative that will take place from the 24th to the 30th of June in bars, restaurants and retailers around the world, dedicated to celebrating the crimson-red cocktail, with Campari at the heart, over the common goal of raising money for charitable initiatives. And this year is even more special, as 2019 marks the 100-year anniversary of the Negroni: #N100. With the trend for classic and contemporary cocktails at an all-time high, and the Negroni being one of the world’s most popular cocktails, this year’s Negroni Week is shaping up to be the best yet.Negroni Week launched in 2013 with about 100 participating bars, and last year’s event welcomed the involvement nearly 10,000 venues in 87 countries, to raise an impressive total of $585,000 for charitable causes in 2018, contributing to a total of nearly $2 million raised since the initiative began.
How does Negroni inspire successful bartenders?
Group Bar Manager Vesper
“I have known Campari more than ten years, and every bartender here knows it because it’s a permanent and important feature of our bar. Campari is an essential ingredient and a close friend of mind.
There are many types of Negroni cocktails but the one I like - and I think that many people also enjoy it - is coffee Negroni because of its taste and its character. Today I am a keen supporter for younger bartenders and friends, especially colleragues who compete in international competitions. I want to support them like I was supported.”
Head Bartender Rabbit Hole Bar
“First of all, I would like to thank the Campari for this special event that gives a valuable opportunity to bartenders in Thailand. The trend for cocktails has increased noticeably in Thailand, especially Negroni. It used to be for western guests in a five-star hotels only, but nowadays everyone can enjoy Negroni in all kinds of bars.
Obviously, there’s a lot of new bars in Thailand and a corresponding rise in interest in cocktails, so the number of Thai drinkers will continue to increase into the future. The preferred drinking style is different for of each person. For me, I like coffee Negroni. Of course, the taste of a cocktail depends on the creativity of each bartender.
I personally like to travel abroad to visit various bars and learn something new and be inspired. I’m really impressed with bars in the US, where their Negroni is presented using special techniques with orange fermentation so its taste is sweet and deliciously different. When I returned to Thailand, I wanted to try some of these ideas and the result is my fermented orange with Khomak- Thai fermented rice. It’s a great drink. Campari is popular in many countries and what I have found has really inspired me.”
Head Bartender Bamboo Bar: Mandarin Oriental
“I’m so grateful to participate with Negroni week. I knew Campari since when I studied hotel management, but there was no opportunity at that time to check it out because of my age. The first time I drank it, I was a little surprised and curious as to why it was so bitter. After that, I slowly tried it again until I discovered its mysterious taste hidden inside. It’s same as art. People does not always understand art immediately, but given time, their views change. Bartenders are important as they can listen to their customers’ individual preferences and suggest they try Negroni, adding certain ingredients to suit that person’s individual taste. That said, I like to recommend newcomers to Negroni to try the original formula and get to know it slowly. Negroni has its own special character from the herbal ingredients. As such, it is compatible with many kinds of fruit, which is ideal for bartenders as it allows them to create unlimited varieties of cocktail.”