 | Former American football star Salinee Jayne Caldwell uses her professional and personal experience to help a “neglected group” get into shape physically and mentally with YA BISH |
After a stellar career in the bone-crunching sport of women’s football in the United States, Thai-Australian beauty Salinee Jayne Caldwell is using her retirement from Gridiron to launch a fitness guide aimed at midsized women.
Now living in Bangkok, Jayne has teamed up with fellow pro-footballer Quincy Hewitt from New Zealand to launch an app called YA BISH that offers all kinds of health and fitness tips for women who are “lean on top and thicker below” – specifically those sized between 10 and 14, and aged 18 to 45, explains Jayne, who set pulses racing when she appeared on front cover of The BigChilli back in December 2018.
Jayne and Quincy see the move into the online fitness industry as a logical step after their professional sporting life. “We worked with a certified personal trainer to pull out the favorite workouts from our playing days to suit our target market. The challenge was to create something that is not only different but better than anything currently available,” says Jayne. “So we hit a demographic that has been completely neglected – midsized women. As professional athletes, it legitimizes the project.”
Now living in Bangkok, Jayne has teamed up with fellow pro-footballer Quincy Hewitt from New Zealand to launch an app called YA BISH that offers all kinds of health and fitness tips for women who are “lean on top and thicker below” – specifically those sized between 10 and 14, and aged 18 to 45, explains Jayne, who set pulses racing when she appeared on front cover of The BigChilli back in December 2018.
Jayne and Quincy see the move into the online fitness industry as a logical step after their professional sporting life. “We worked with a certified personal trainer to pull out the favorite workouts from our playing days to suit our target market. The challenge was to create something that is not only different but better than anything currently available,” says Jayne. “So we hit a demographic that has been completely neglected – midsized women. As professional athletes, it legitimizes the project.”
The app’s eight-week program features a daily routine of exercises for home or gym, together with feel-good advice and nutritional tips, including a ‘Slim Thick Workout’ and ‘Low carb and Fat Burning Days,’ all tailor-made for the larger lady.
When it comes to size Jayne has plenty of personal experience. Her Australian father Shane is a stout six-foot former rugby league player who was clearly far more responsible for laying the foundations of Jayne’s perfectly proportioned size ten physique, 1.73cm height and 70kgs, than her diminutive Thai mother.
In her early years at school and college in Australia Jayne was an outstanding athlete, particularly running, volleyball and six-a-side rugby – all attributes that would later enable her to play American football at the highest level. However, during visits to Thailand to see her family, she often felt “fat” compared to local girls of her age, especially during her teen years.
Today, aged 28, she is entirely comfortable with her natural shape and size, but recognizes the peer pressures that many midsized women face and wants to change this “unhealthy” mindset through an important feature on YA BISH called the ‘Self Love Bible.’
Jayne and Quincy first met in 2013 playing football in Australia and then teamed up again in 2016 in Los Angeles and Chicago. In 2018, their team ‘Chicago Bliss’ won the championship with Jayne breaking the record for the longest rushing touchdown – 49 yards.
Planning the YA BISH – the name is inspired by a well-known American rapper - began early last year with the pair discussing the project via zoom with the app’s London-based designer Paul Morgan, who is now a business partner.
The app costs A$19.99 per month and orders are already coming in, says Jayne. Add-on products include sportswear, herbal detox tea, home equipment and fitness club memberships.
“And when someone buys an app membership, we give a free membership to an employee or beneficiary of a charity that supports women in need,” says Jayne.
When it comes to size Jayne has plenty of personal experience. Her Australian father Shane is a stout six-foot former rugby league player who was clearly far more responsible for laying the foundations of Jayne’s perfectly proportioned size ten physique, 1.73cm height and 70kgs, than her diminutive Thai mother.
In her early years at school and college in Australia Jayne was an outstanding athlete, particularly running, volleyball and six-a-side rugby – all attributes that would later enable her to play American football at the highest level. However, during visits to Thailand to see her family, she often felt “fat” compared to local girls of her age, especially during her teen years.
Today, aged 28, she is entirely comfortable with her natural shape and size, but recognizes the peer pressures that many midsized women face and wants to change this “unhealthy” mindset through an important feature on YA BISH called the ‘Self Love Bible.’
Jayne and Quincy first met in 2013 playing football in Australia and then teamed up again in 2016 in Los Angeles and Chicago. In 2018, their team ‘Chicago Bliss’ won the championship with Jayne breaking the record for the longest rushing touchdown – 49 yards.
Planning the YA BISH – the name is inspired by a well-known American rapper - began early last year with the pair discussing the project via zoom with the app’s London-based designer Paul Morgan, who is now a business partner.
The app costs A$19.99 per month and orders are already coming in, says Jayne. Add-on products include sportswear, herbal detox tea, home equipment and fitness club memberships.
“And when someone buys an app membership, we give a free membership to an employee or beneficiary of a charity that supports women in need,” says Jayne.
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