TAT Promoting Tourism in “Chanthaburi” Launching Creative Tourism Products Campaign to Develop Marketing Competency while Holding Local Strength Activities

Tourism Authority of Thailand is launching “Creative Tourism Products Campaign” to develop marketing competency and holding “Local Strength” activities in Chanthaburi province under the concept (Joyful Chanthaburi) along with other second tiers provinces, building on creative activities and supporting touristic site campaign under the theme “Amazing Thailand Go Local” with the aims to motivate local community to develop themselves in terms of local tourism by using their own culture as the valuable and extinguish magnet to attract Thai and foreign tourists.  

Bureau of Tourism Service Development, Division of Tourism Products, Tourism Authority of Thailand is holding this campaign in order to serve the right tourists target which can be divided into 1. Women tourists, Gen Y tourists, Family and kids and Asian tourists. The unique identity of each community be use as the main key and will be held along with marketing activities and promotion to gain attention from tourists which will result in the increase of travelling rate and sustainably generate income to the community.
             TAT has meticulously run this campaign by inviting many leading organizations and parties in tourism industry to conduct user co-creation workshop to sort out the all-dimensions needs of tourists and the reason behind those needs. And now, it is during the process of actual travel by sample tourists. This actual travel by tourists allows the sample tourists to conduct tourism assessment before and after the trip in which all result from the workshop and assessment will be used to develop the best tourism service and products in order to satisfy and fulfil the specific needs of different group of travelers. The joining communities in Chanthaburi for this campaign are Bang Sra Kao Community, Chanthaboon Riverside community, Rak Khao Bai Sri Community, Samed Ngarm community and Baan Pa Tha Wi community.
            People who are interested in this Thailand tourism campaign can visit www.creativedistrictthailand.com and Facebook: Creative District Thailand for further details, maps, attractions and contact information of each community and other districts under Creative District Thailand campaign.

​Q&A with Mr.Nithee Sriprae, Executive Director of the Tourism Product Department

1. Please tell us about the Creative Tourism Products Campaign in which Division of Tourism Products has developed to promote secondary provinces.
 
for the campaign, TAT would like to support the local community in the secondary cities to have a chance to increase income and to follow the government policy which is to reduce the

 poverty of people and we have been assigned budget to develop local strength so, we started at Chanthaburi province first because Chanthaburi province has potential in terms of tourism resource as well as human resource which is ready to welcome tourists. The tourism resources in Chanthaburi are very variety such as nature, culture, food and handicraft. especially food and handicraft have been made from local wisdom and we would like tourists to join with the community to learn those wisdom or we can call “local experience”. We believe that this kind of activity which we can call “creative tourism” will generate more income to local people and community. 

2. As the terms “Secondary Cities” is quite new for people, please explain about them and what is the criteria?
 
The main factor we use to select secondary provinces to develop “creative tourism” are their “accessibility”. We have selected cities based on their infrastructure such as road, signage, facilities such as accommodations and restaurants and Chanthaburi is ready for this factor. But actually, Chanthaburi already has large number of tourists but they only visit the main attractions and TAT would like to draw attention from those main attractions to local communities in which each  local community in Chanthaburi has a lot of attractive activities for tourists to join and gain experience.

3. Who are the main targets that TAT is focusing on?
 
For the target, we analyze target groups in terms of spending potential and preferable activities. We can categorize our target tourist into 1. “Gen Y” or young people, teenagers and first jobbers 2. “Power Women” or the women who are independent and have purchasing power on her own such as executives, women who have secure job or women who love to travel with ladies’ gang because this kind of targets they always work very hard and sometimes they would like to relax or reward themselves by travelling. And 3. “Families” especially the millennial families who love to raise their child by doing and learning. Those 3 groups are the main target that TAT would like to promote Chanthaburi.
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How much confident towards the campaign?
We believe that this campaign will be able to increase tourist to Chanthaburi and other secondary provinces at lease 10% and gain more revenue at least 5% in which TAT has now working very hard in terms of strategies to make this campaign to be successful.