In conjunction with Thailand International Business Awards 2019
The joint Expat Entrepreneur Awards and Thailand International Business Awards (TIBA) will take place on Thursday October 3, 2019 at the Amari Watergate Bangkok. TIBA is an event organized by the British Chamber of Commerce Thailand (BCCT) with The BigChilli.
HIGHLIGHTING THE FOREIGN BUSINESS COMMUNITY'S CONTRIBUTION TO THAILAND'S ECONOMY
Managing Director - Lexicon Business Communications
Lexicon was founded in 2015. The founder, David Norcross, was working for KPMG and identified a gap in the market for a small, agile content production firm that could plug into larger Thai companies and provide storytelling support.
For the first two years of operation, the company grew slowly as David Norcross was also working full time at PKF with Lexicon’s office based at PKF’s Sathorn Square office address. However, in March 2017, Norcross quit PKF and Lexicon moved into their own 150 SQM office in Surawong. At the time, the company employed three staff. As of the end of July 2019, the company now employs 28 staff from a wide variety of creative disciplines.
Lexicon calls its services Branded Storytelling and Digital PR and they work with a diverse client base, including many of Thailand’s leading companies, such as SCG, Dusit Thani, SEAC, ISB and Banyan Tree.
Lexicon core services include digital marketing strategy, social media management, bilingual content writing, graphic
design, branding, animation and video production. In addition, in July 2019, the company made a major acquisition of a technology company in order to launch the Lexicon TechLab.
This new department produces websites, web apps, and customized IT solutions. This innovative solution is truly unique in Thailand as it combines Lexicon’s range of creative storytelling services with advanced technological solutions to ensure that Lexicon clients are able to connect with their audience across all platforms.
Less than 30 months after employing three staff and occupying 150 sq m of space, the company is set to move into a 600 sq m office and employ more than 40 staff by the end of 2019 with a headcount of 100 expected by the end of 2021. This exceptional growth rate is unique and indicates that Lexicon is an outstanding company with a huge amount of growth potential. David Norcross is very active in local chambers of commerce and Lexicon is an active member of four chambers. Norcross has been invited to sit on the communications committee of two chambers where he helps organize communications strategy and hosts events. In addition, Lexicon reaches out to local universities to provide lessons to soon-to-graduate students on the marketing landscape of 2019. Lexicon also produced work for many local NGOs on human-centric storytelling projects covering issues such as gender inequality, childhood malnutrition and fishing rights.
Lexicon has a unique work culture framed around its core values of Teamwork, Professionalism and Fun. Lexicon’s team
is mostly made up of Thai people with one English person, one American, a Frenchman and a Canadian making up the expat employees. As a team, we travel together and have a very low staff turnover rate. Given the company’s exceptional growth rate, a lot of interns are taken on to support the next generation and the company also adds at least one new permanent staff member every month.
Lexicon is independently funded and has been taken from one staff member to its present size by David Norcross’ entrepreneurial spirit. With these facts in mind, please consider David Norcross and Lexicon for these awards.
Managing Director - Asia Internship Program (Internigo)
My entrepreneurship story starts in late 2015 when I joined Internigo (AIP) as an intern. Back then AIP was a small startup of five people with a lot of potential but without a vision for it.
The focus of AIP was on finding internships in Asia for western students, while the idea was innovative as usual HR agencies mostly works on full time jobs the company didn’t have the means to grow as the staff was mostly working on excel and on a wordpress site.
During my first year in the company from being an intern I managed to gain the Head of Marketing title that in a company of five people may not mean much, but it enabled me to have control over the whole marketing of the company and the possibility to participate in business decisions.
During that year we decided to expand our focus and start to cover more industries in Asia, trying to develop partnerships with the companies in our new destinations and to improve the internal process.
That’s when instead of being just an agency we became a service provider, we added multiple packages offering other services such as mentoring and accommodation for our customers and also we started to develop a platform to manage the applicants and their path to the internship.
At this point, after two years AIP was no longer just an agency but we were helping foreign students to actually gain valuable working experience while making sure that they could widen their horizons exploring new countries and cultures.
On the other hand our programs helped our company partners to become more international as often in Asia the staff is rarely exposed to western working culture but, working with foreign students, both the management and the normal employees had the chance to exchange culture, language and also to learn from each other, especially from the soft skills point of view.
Also, specifically for Thailand where our main office is, our program is helping promoting the country from the business stand point as often our customers decide to remain to work in the country spreading in their network the notion that Thailand is not only a tourist hub but is also a country full of business opportunities, especially for young entrepreneurs and fresh graduates who are looking for something different than a job in their backyard.
Now four years later, AIP staff has grown to 20 people in our Thai office, we cover 12 destinations around Asia and we have more than 800 company partners.
General Manager/Director - Class Act Media Co., Ltd
In 2011, Class Act Media launched The Phuket News, a weekly English language newspaper, 2012 launched Live 89.5 - English language FM radio station in 2012, and a year later a fortnightly Russian language newspaper and online TV portal. In 2017 it began a fortnightly Thai language newspaper, and in 2019 joined forces with IMAGE Asia, who produce a high quality lifestyle bi-monthly magazine - Window on Phuket, the only guide to food in Phuket – Where To Eat in Phuket bi-monthly magazine
and two bi-monthly maps in English/Russian and English/ Chinese. All products have online and social media pages.
The joining of Class Act Media and IMAGE Asia gives advertisers and consumers a one stop to all things Phuket. All 27 staff from both companies now work side by side in the Kathu offices of Class Act Media, meaning a reduction in overheads with shared facilities and staff. A min of 85% of all content is on or about Phuket, thus making us the go to place for all things Phuket. With our range of products, we talk to all people, visitors, expats and locals.
There is no other weekly English newspaper, no other Russian language newspaper, no other Thai language newspaper that reports real news based in Phuket. Live 89.5 is the most talked about radio station in Phuket with 50% of listeners being Thai. National companies advertise in Thai on our English language radio. Our TV is the most viewed news and lifestyle content based in Phuket. Window on Phuket and Where to Eat are the most circulated lifestyle and food magazines in Phuket with a combined distribution of 24,000 copies per month in over 60 locations. The Phuket News, Novosti Phuketa and Khao Phuket are all sold in over 600 locations in Phuket.
Out of the 27 full time staff, there is only seven non-Thai staff, with 50% of our department heads being female. All staff are paid above average salaries and company taxes and social security payments are paid in a timely manner. Even during the Phuket ‘Green’ season that occurs every year, 2019 being especially Green.
With the vast range of contacts within the government and private sectors, we are the leader on what is happening in Phuket, with a number of issues being highlighted by us that gain national and worldwide exposure, resulting in positive change for the people living and visiting Phuket. 2020 will see the growth of all current products with the addition of more sales staff, increased revenue and market share, while a number of other media products and companies are closing or downsizing. Then expansion into other areas within Thailand and neighbouring developing tourist/expat locations.
Jason Beavan started as a sales rep for Class Act Media in 2009, in 2014 took over the day to day running of the company, buying a 25% stake in the company at the same time. In 2018, along with his Thai wife, bought out the remaining controlling shares of Class Act Media. Then in 2019 took control of IMAGE Asia.
CEO - Asia Media Publishing Group
ASIA MEDIA PUBLISHING GROUP Founded by Markus Kreth, the Asia Media Publishing Group is one of Thailand’s premier, international, multilingual, multi-media companies, focused on four main areas of expertise: PR & Marketing, Content Creation, Product and Company Launches, and SE Asian Market Research.
The Asia Media Publishing Group services clients both in Thailand, and companies from all over the world, who wish to make their mark within SE Asia, and the Kingdom of Thailand, in particular. From traditional, solid and effective PR & Marketing, right through to working with (and for) influencers and brands utilizing solely digital media, AMPG has also proved itself time and time again at providing the very service to a broad range of clients.
Additional services include Market Research, Strategic Planning Solutions, Company and Product Launch Campaigns, and general advertising strategy and media information for companies wishing to penetrate the market through all mediums. Alongside a stellar team of content creators, the Asia Media Publishing Group is truly a ‘one-stop-shop’ for all marketing, advertising, branding, and PR needs.
The company works closely with all the major chambers of commerce and with many of the embassies based in Bangkok. In addition to the services mentioned above, AMPG handles all aspects of media planning, event management, location scouting and talent casting for commercials and films, as well as providing the full range of services for pre-production and post production of films and commercials, including storyboarding, script treatments, aerial filming and photography, colour correction and grading, titling and motion graphics - audio mixing and mastering, sound design, soundtracks, jingles, editing and voice-over services.
With offices in Thailand, the Asia Media Publishing Group is truly a full-service media company providing international quality services for a very broad range of clients from all disciplines and commerce.
Markus Kreth’s 12 years of experience in SE Asia and his extensive knowledge of the media industries are well founded. He now enjoys a flourishing career as the founder and CEO of the Asia Media Publishing Group that has quickly developed a reputation for being the most innovative and efficient and completely ‘current’ company in its ability to utilize new media and technology at every turn.