The limited edition collection captures off-duty athlete style
Under Armour, the high performance sportswear label, will launch the first half of its much-anticipated new BE SEEN exclusive collection in Thailand on Thursday 27th September 2018 at Central World brand house. The second half of the range is due to follow in November and will be available at Central World and Icon Siam brand house.
The UA BE SEEN exclusive collection is the first official UA exclusive drop, fusing Under Armour’s stand-out style with an effortless off-the-court look. This limited edition collection cements Under Armour’s position as a cult sports brand whilst forging a new path within lifestyle to facilitate the needs of its athletes at game time and beyond.
The BE SEEN exclusive collection has a slick color palette of black, white and grey, punctuated by bold orange accents and urban khaki and maroon tones. Its casual, off-duty-athlete style is inspired by the gear Under Armour athletes wear on their way to and from the game. Its loose-fit, relaxed styles offer athletes the comfort and freedom of movement they need to keep their muscles warm and their bodies poised for performance. Lightweight, warm and comfortable, these are clothes made to be easily slipped on and off when training is over and it’s time to chill.
Whether you’re in the heat of a game or relaxing on rest day, that athletic mindset remains, and the BE SEEN exclusive collection’s sporting style and T-shirts emblazed with ‘Will’ are a reminder of Under Armour’s ethos of athletic determination.
“At Under Armour, we’re always pursuing ways to make athletes better through passion, design and the relentless pursuit of innovation. With the limited edition UA BE SEEN exclusive collection, we have taken that in a new direction, with a look that complement athletes’ pre and post-game needs; comfortable whilst maintaining that athletic air that elevates them to the headspace they need to be in to win,” says Michael Binger, CEO of Triple Pte Ltd., sole distributer of Under Armour in Southeast Asia.
The BE SEEN exclusive collection is available from Thursday 27th September at Central World brand house and the second drop in November at Central World and ICONSIAM brand house.