USD40 million, 140-rai Blue Tree Phuket signals maturing of the Phuket tourism industry as domestic and international demand drives growth of inland attractions
Phuket’s tourism industry has received a major shot in the arm with the unveiling of Blue Tree Phuket, a USD40 million investment and multi-dimensional destination waterpark and entertainment complex set over 140 rai in Cherng Talay.
Positioned as Phuket’s premier family attraction, Blue Tree is located within easy reach of Phuket’s popular central west coast and will be the island’s first international-standard, fully integrated waterpark and family entertainment complex, placing it at the cutting-edge of a growing demand for inland tourism on the island.
The complex will feature a compelling mix of retail, destination dining, waterpark, beach club, and health and fitness with its star attraction at its centre – Blue Tree Lagoon – designed and built by world-leading US-based water attraction specialists Crystal Lagoons.
“Blue Tree has natural borders. These are thick, mature rubber plantations that surround the project and emphasise the lush tropical environment found throughout the grounds. The name itself is testament to our commitment – a green and blue oasis in the shape of a tree, with deep roots and strong connections to the destination, its heritage and its future,” said Mr Ayling.
“Phuket will always be known for its spectacular sea and sand, but there’s been a clear demand for inland entertainment alternatives for some time now and this will fit the bill, showcasing a lesser known side of Phuket but one that will appeal to both middle class Thai families and Amanpuri guests in one strategically located destination.”
Admission fees will be kept affordable with a pay-and-use concept, while full access to all activities will be priced lower than THB1,000.
For more information on Blue Tree, visit: https://bluetree-phuket.com/