BEST WESTERN® HOTELS & RESORTS ANNOUNCE FIRST AIDEN HOTELSM AND SADIE HOTELSM LOCATIONS
After recently launching its two new boutique brands, Best Western Hotels & Resorts today announced its first Aiden Hotel and Sadie Hotel locations. The first-ever Aiden Hotel opened last month in Seoul, South Korea, and the next is set to open in December near Paris, France. The first three Sadie Hotel properties are coming to Tampa, Florida; Fredericksburg, Texas; and New York, New York in 2020. Sadie Hotel and Aiden Hotel are designed to creatively use space and technology by giving guests a unique experience. Each hotel will feature local flair with a thoughtful design, addressing the demands of today’s travelers. Sadie Hotel and Aiden Hotel will fill a void in the upscale hotel segment by giving developers the chance to be creative and incorporate local flair into their designs, retrofitting or rebranding an existing hotel with a modern, spirited aesthetic. |