TEA and fruits was launched in Thailand by Ido Berger in 2013 and in less than a year was present on the shelves of five of the seven leading supermarket chains in the country.
A unique concept, Tea and Fruits presents users with two bags – one filled with tea, the other with a mix of dried fruits – and these are used together to make a two-in-one drink experience. “We call it tea and dessert in the same cup,” says Ido.
Tea and fruits launched with little expenses, primarily as most activities were outsourced. This including marketing, which was conducted in cooperation with the supermarket chains. Tea and Fruits also uses social media effectively, and at time of writing has 13,935 Facebook fans.
Starting this August, Tea and Fruits will begin its second phase of operations, upgrading its products and releasing more tea and fruit combinations.