Previously, Johnnie Walker received seven prestigious awards from IWSC (International Wine & Spirits Competition 2019), among them are give gold awards and two silver awards, as the world’s number one best-selling whisky brand with presence in 180 countries around the world. After 200 years in the market, Johnnie Walker recently received Thailand’s prestigious awards: Thailand’s Most Admired Brand 2020 for the 20th consecutive year and the magazine’s ultimate accolade, Hall of Fame.
Jarinee Wongkamthong, Marketing Director at Diageo Moët Hennessy (Thailand) enthuses about this recognition that, “Having a strong brand, premium quality products, convenient distribution channels and marketing communication that effectively resonates with the consumers are key factors that make Johnnie Walker a top-of-mind whisky brand for a long time. Since the launch, we have strategically positioned the brand and successfully communicated the characters of the brand with Keep Walking concept that encourages people to move forward and becomes an inspiration for people all over the world with the iconic brand identity of the striding man. Most importantly, we constantly build the brand with marketing campaigns that resonate with the changing behaviors of the consumers and at the same time stay true to the brand’s DNA. We believe that this is what makes Johnnie Walker the world’s most revered and popular blended whisky brand.”
Thailand’s Most Admired Brand is a survey of brand credibility that leads to purchase decision by BrandAge magazine and Thailand’s top academic institutes in every region to determine top-of-mind brands across diverse product categories. The Hall of Fame award is given to a brand that maintains the position of Thailand’s Most Admired Brand for more than 10 years with the highest market share in its own market, constant marketing innovations and significant growth in the business. The Hall of Fame for Johnnie Walker is the statement of successful brand building and quality maintenance of the products that make it the number one top-of-mind brand in Thailand.