Today Dyson launches new styling attachments engineered for different hair types, further unlocking the potential of its best-selling hair dryer.
In 2016 Dyson took its first steps into the world of beauty with the Dyson Supersonic hair dryer. As a technology company Dyson might have seemed a world away from the runway, but today the technology is used by some of the most beloved stylists backstage and consumers around the world.
Since its launch, Dyson has continued to deepen its research and knowledge about hair, expanding its research facilities around the world understanding the nuances of different hair types. This most recent launch stemmed from James Dyson’s desire to enable the Dyson Supersonic hair dryer to style better, whilst continuing to protect hair from extreme heat damage – irrespective to whether your hair is straight, wavy, curly or coily.
In 2016 Dyson took its first steps into the world of beauty with the Dyson Supersonic hair dryer. As a technology company Dyson might have seemed a world away from the runway, but today the technology is used by some of the most beloved stylists backstage and consumers around the world.
Since its launch, Dyson has continued to deepen its research and knowledge about hair, expanding its research facilities around the world understanding the nuances of different hair types. This most recent launch stemmed from James Dyson’s desire to enable the Dyson Supersonic hair dryer to style better, whilst continuing to protect hair from extreme heat damage – irrespective to whether your hair is straight, wavy, curly or coily.
Gentle air dryer: Engineered for fast yet gentle styling for fine hair and sensitive scalps, whilst also helping prevent colour fade.
The gentle air dryer provides a softer, more diffused airflow while still allowing fast drying. Much like the Dyson Airwrap styler, this attachment takes advantage of the Coanda effect. The attachment manipulates the machine’s airflow to widen its path, delivering a gentle, cooler airflow to the scalp. It does this by maintaining the same amount of energy as the bare product through diffusing the air over a larger area. This allows users to have the benefit of using the product in the high flow and high heat settings.
By maintaining lower temperatures, the Gentle air attachment can help prevent against colour fade, keeping your colour brighter for longer.
Re-engineered diffuser: Dyson’s diffuser has been engineered for even diffusion to help define curls and reduce frizz. Dyson’s second-generation diffuser possesses a two-tiered mesh system, creating its own pressure environment within the head of the attachment. The mesh acts as a porous barrier dissipating the airflow. This results in an even distribution of low velocity airflow – enhancing and defining curls.
This attachment also has longer prongs. These are designed to channel uninterrupted airflow to the roots of the hair. The prongs also scoop back on themselves. This directs hot airflow away from the scalp while allowing the airflow to dry the hair.
Re-engineered styling concentrator: Fast, precise airflow for controlled styling, one section at a time. This is engineered for all hair types whether you’re looking to create a smooth, straight finish or a bouncy blow dry. To enable more precise airflow, it is now wider and thinner.
Core technology, revisited: Dyson Digital Motor V9
The Dyson Supersonic™ hair dryer is powered by the patented Dyson digital motor V9, created in-house specifically for this machine. It is one of Dyson’s smallest, lightest & most advanced digital motors. The Dyson digital motor is engineered to be powerful yet compact, and is small enough to be positioned in the handle rather than the head. This makes the machine engineered for balance, compared to most conventional hair dryers that have the motor in the head of the machine.
Helps protect natural shine
Some conventional hair dryers can reach extreme temperatures, especially when held close to the head, which can cause extreme heat damage to the hair. The Dyson Supersonic™ hair dryer has intelligent heat control, helping to ensure hair isn’t exposed to excessive temperatures. A glass bead thermistor measures the temperature 40 times a second and transmits this data to the microprocessor, which intelligently controls the patented double-stacked heating element.
Fast & focused
The Dyson Supersonic™ hair dryer uses Dyson’s patented Air Multiplier™ technology. The volume of the air drawn into the motor is amplified by three due to this technology, producing a high pressure, high velocity jet of air.
Traditional hair dryers can sometimes have a weak airflow, meaning they are slow. Others can have strong airflow, but it is not necessarily controlled. The Dyson Supersonic™ hair dryer creates a focused jet of air, angled at 20° for controlled, precise drying and styling. Allowing you to dry and style at the same time.
Acoustic engineering
A team of Dyson aero-acoustic engineers sought to understand how the acoustics of this machine could be optimised. By using an axial flow impeller inside the motor, they have simplified the pathway of the air reducing turbulence and swirling. By giving the motor impeller 13 blades instead of the usual 11, Dyson engineers pushed one tone within the motor to a sound frequency beyond the audible range for humans.
Settings and Attachments
The Dyson Supersonic™ hair dryer has four heat settings, three airflow settings and a cold shot setting. All the attachments remain cool to the touch. Using Heat Shield technology the hot air is contained within a sandwich of cold air, which means the surface of the attachments stay cool. Being magnetic, each nozzle is easy to attach and adjust.
The gentle air dryer provides a softer, more diffused airflow while still allowing fast drying. Much like the Dyson Airwrap styler, this attachment takes advantage of the Coanda effect. The attachment manipulates the machine’s airflow to widen its path, delivering a gentle, cooler airflow to the scalp. It does this by maintaining the same amount of energy as the bare product through diffusing the air over a larger area. This allows users to have the benefit of using the product in the high flow and high heat settings.
By maintaining lower temperatures, the Gentle air attachment can help prevent against colour fade, keeping your colour brighter for longer.
Re-engineered diffuser: Dyson’s diffuser has been engineered for even diffusion to help define curls and reduce frizz. Dyson’s second-generation diffuser possesses a two-tiered mesh system, creating its own pressure environment within the head of the attachment. The mesh acts as a porous barrier dissipating the airflow. This results in an even distribution of low velocity airflow – enhancing and defining curls.
This attachment also has longer prongs. These are designed to channel uninterrupted airflow to the roots of the hair. The prongs also scoop back on themselves. This directs hot airflow away from the scalp while allowing the airflow to dry the hair.
Re-engineered styling concentrator: Fast, precise airflow for controlled styling, one section at a time. This is engineered for all hair types whether you’re looking to create a smooth, straight finish or a bouncy blow dry. To enable more precise airflow, it is now wider and thinner.
Core technology, revisited: Dyson Digital Motor V9
The Dyson Supersonic™ hair dryer is powered by the patented Dyson digital motor V9, created in-house specifically for this machine. It is one of Dyson’s smallest, lightest & most advanced digital motors. The Dyson digital motor is engineered to be powerful yet compact, and is small enough to be positioned in the handle rather than the head. This makes the machine engineered for balance, compared to most conventional hair dryers that have the motor in the head of the machine.
Helps protect natural shine
Some conventional hair dryers can reach extreme temperatures, especially when held close to the head, which can cause extreme heat damage to the hair. The Dyson Supersonic™ hair dryer has intelligent heat control, helping to ensure hair isn’t exposed to excessive temperatures. A glass bead thermistor measures the temperature 40 times a second and transmits this data to the microprocessor, which intelligently controls the patented double-stacked heating element.
Fast & focused
The Dyson Supersonic™ hair dryer uses Dyson’s patented Air Multiplier™ technology. The volume of the air drawn into the motor is amplified by three due to this technology, producing a high pressure, high velocity jet of air.
Traditional hair dryers can sometimes have a weak airflow, meaning they are slow. Others can have strong airflow, but it is not necessarily controlled. The Dyson Supersonic™ hair dryer creates a focused jet of air, angled at 20° for controlled, precise drying and styling. Allowing you to dry and style at the same time.
Acoustic engineering
A team of Dyson aero-acoustic engineers sought to understand how the acoustics of this machine could be optimised. By using an axial flow impeller inside the motor, they have simplified the pathway of the air reducing turbulence and swirling. By giving the motor impeller 13 blades instead of the usual 11, Dyson engineers pushed one tone within the motor to a sound frequency beyond the audible range for humans.
Settings and Attachments
The Dyson Supersonic™ hair dryer has four heat settings, three airflow settings and a cold shot setting. All the attachments remain cool to the touch. Using Heat Shield technology the hot air is contained within a sandwich of cold air, which means the surface of the attachments stay cool. Being magnetic, each nozzle is easy to attach and adjust.