ICC International Public Company Limited, distributor of Lacoste, an elite lifestyle brand from France, introduced Wildcard sneakers from the 2019 collection.
Wildcard is street sneakers which will officially debut in Thailand, with an inspiration from tennis to street. The venue was turned into a tennis court in the heart of city. The launch was joined by famous rapper Pitawat Pruksakit also known as TWOPEE in an exclusive chat, and Thailand’s leading street artist Parinya Pichetsiriporn also known as BENZILLA, creator of 3Balls, who had created an exclusive design for Wildcard sneakers only at this event. Also joining them were actors and celebrities such as Chutimon Skulthai, Ramida Jiranorraphat, Sorawis Saengvanich, Vachiravit Paisarnkulwong, Eisaya Hosuwan, Guntee Pitithan, Chisanucha Tantimedh and Dharmthai Plangsilp at Beacon Zone, 1st floor, Central World the other day.
One of the most popular footwear today is sneakers, which can be worn to play sports and create a chic look. This season, Lacoste presents a new collection to kick start the new year with Wildcard sneakers, the brand’s very first street sneakers inspired by the iconic LT 150 sneakers. The vintage design is given a modern style with a touch of tennis elements to create a street fashion piece that reflects trends from the 1990s. Lacoste Wildcard has triple-layer sole for better shock absorption, flexibility and comfort. Made with soft leather with mesh details, you can look stylish on your casual days and on special occasions.
In the event organised by LACOSTE, we were greeted by experiencing the work of French artist Mr. Pascal Buclon. His metal sculpture constructed into sneakers was eye-opening. Also, the exclusive photo spot was decorated with the new collection of LACOSTE Wildcard sneaker. The highlight of the event that captured the attention of all participants was the hip hop dance show by a talented group dressing in casual outfits by LACOSTE. Famous rapper TWOPEE-Pitawat Pruksakit, Dharmthai Plangsilp and Guntee Pitithan joined the forces with a great performance that uplifted the whole event. In addition, TWOPEE and BENZILLA, leading Thai street art artists, discussed about his idea and inspiration for his design on Wildcard sneaker.
Wildcard is street sneakers which will officially debut in Thailand, with an inspiration from tennis to street. The venue was turned into a tennis court in the heart of city. The launch was joined by famous rapper Pitawat Pruksakit also known as TWOPEE in an exclusive chat, and Thailand’s leading street artist Parinya Pichetsiriporn also known as BENZILLA, creator of 3Balls, who had created an exclusive design for Wildcard sneakers only at this event. Also joining them were actors and celebrities such as Chutimon Skulthai, Ramida Jiranorraphat, Sorawis Saengvanich, Vachiravit Paisarnkulwong, Eisaya Hosuwan, Guntee Pitithan, Chisanucha Tantimedh and Dharmthai Plangsilp at Beacon Zone, 1st floor, Central World the other day.
One of the most popular footwear today is sneakers, which can be worn to play sports and create a chic look. This season, Lacoste presents a new collection to kick start the new year with Wildcard sneakers, the brand’s very first street sneakers inspired by the iconic LT 150 sneakers. The vintage design is given a modern style with a touch of tennis elements to create a street fashion piece that reflects trends from the 1990s. Lacoste Wildcard has triple-layer sole for better shock absorption, flexibility and comfort. Made with soft leather with mesh details, you can look stylish on your casual days and on special occasions.
In the event organised by LACOSTE, we were greeted by experiencing the work of French artist Mr. Pascal Buclon. His metal sculpture constructed into sneakers was eye-opening. Also, the exclusive photo spot was decorated with the new collection of LACOSTE Wildcard sneaker. The highlight of the event that captured the attention of all participants was the hip hop dance show by a talented group dressing in casual outfits by LACOSTE. Famous rapper TWOPEE-Pitawat Pruksakit, Dharmthai Plangsilp and Guntee Pitithan joined the forces with a great performance that uplifted the whole event. In addition, TWOPEE and BENZILLA, leading Thai street art artists, discussed about his idea and inspiration for his design on Wildcard sneaker.
Young street rapper, Pitawat Pruksakit, or as we all know as TWOPEE came in a total look of LACOSTE LIVE! — a light yellow hoodie and a contrast jacket along with jeans screen printed with LACOSTE wording Mania, matching his Wildcard sneakers. “I am thrilled to wear this Wildcard collection first and surprised with the design by LACOSTE. This collection captures the street look with the use of colour such as green, grey and white. It is really easy to match your look and style. It combines the performance and comfort offered by tennis shoe with street trend. I think it is a great choice for street fashion.” TWOPEE added about the latest sneakers.
“This is a premium brand. By adding street influence into the design, it makes this collection stands out and fun to wear. The 3 designs for the collection are the result of the collaboration of the iconic “the Crocodile” logo and my signature illustration, aliens. I believe that the design is really well-collaborated and unique.” Parinya Pichetsiriporn, or as we all know as BENZILLA expressed his feelings about his collaboration with LACOSTE.
LACOSTE’s Wildcard Collection is now available in 2 colours at the price of 4,590 baht per pair at Lacoste Flagship New Store Concept Le Club 2nd Floor, Central World; Supersport; Lacoste Boutique and Lacoste’s Corner. Exclusive event with artist, BENZILLA, from 17th March 2019 at Supersport 3rd Floor, Central World. Wildcard collection reminds us of the brand’s tennis heritage with the essence of street trend that every sneakerhead should not miss!
“This is a premium brand. By adding street influence into the design, it makes this collection stands out and fun to wear. The 3 designs for the collection are the result of the collaboration of the iconic “the Crocodile” logo and my signature illustration, aliens. I believe that the design is really well-collaborated and unique.” Parinya Pichetsiriporn, or as we all know as BENZILLA expressed his feelings about his collaboration with LACOSTE.
LACOSTE’s Wildcard Collection is now available in 2 colours at the price of 4,590 baht per pair at Lacoste Flagship New Store Concept Le Club 2nd Floor, Central World; Supersport; Lacoste Boutique and Lacoste’s Corner. Exclusive event with artist, BENZILLA, from 17th March 2019 at Supersport 3rd Floor, Central World. Wildcard collection reminds us of the brand’s tennis heritage with the essence of street trend that every sneakerhead should not miss!