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ASICS LAUNCHES EVORIDE™ ITS LIGHTEST, MOST AFFORDABLE ENERGY-SAVING RUNNING SHOE TO DATE

11/2/2020

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  • With an updated midsole featuring FLYTEFOAM™ Propel, EVORIDE™ weighs just 9oz1
  • Built upon innovative GUIDESOLE™ technology designed to reduce energy loss and give that feeling of effortless coasting
  • The latest addition to the ASICS energy-saving family, following the launch to critical acclaim of the METARIDE™ and GLIDERIDE™ shoes last year
 ASICS has today revealed the newest addition to the energy-saving family with EVORIDE™. Weighing just 9oz and priced at 4,500 THB EVORIDE™ is the lightest and most affordable shoe in the family and follows the launch to critical acclaim of the highly successful METARIDE™ and GLIDERIDE™ shoes released last year.
 
GUIDESOLE™ TECHNOLOGY
Like the other shoes in the ASICS energy-saving family, EVORIDE™ features the signature and innovative GUIDESOLE™ technology, an ergonomic, precision-shaped curved sole that works by limiting movement in the ankle joint, the area where most energy is expended.
 
A SPRING IN THE STEP
Designed for neutral runners, the new EVORIDE™ offers a dramatic toe spring that gives a rolling feeling for effortless forward motion. With a moderate sole curvature, compared to the previous two shoes in the family, EVORIDE™ offers more choice for runners with differing running styles and needs who want to take advantage of the GUIDESOLE™ technology. Meanwhile, a soft one-piece midsole with full ground contact gives a smooth heel-to-toe transition and Super AHAR™ rubber under the heel delivers added durability.
 
UNCOMPROMISED COMFORT
Despite its lightweight design, the new EVORIDE™ sacrifices absolutely nothing in terms of comfort. The FLYTEFOAM™ Propel midsole offers outstanding cushioning and a soft, responsive underfoot feel, while the multi-directional stretch mesh upper material enhances breathability and adjusts to the shape of the wearer’s foot to deliver an excellent fit.
 
Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science, said: “After the success of METARIDE™ and GLIDERIDE™, we wanted to bring the same combination of energy efficiency, cushioning and durability to even more runners. As the lightest and most affordable member of our energy saving family, EVORIDE™ is the perfect partner for both fast, tempo training and long distances, helping runners push their own boundaries of speed and endurance like never before.”
 
EVORIDE™ will be available for men and women at ASICS stores, Supersports, B and B Outdoor sports, General Sport, Infinite Sport and online at www.asics.com/th for 4,500 THB from February 14th, 2020.
 
Visit for more information.
https://www.facebook.com/ASICSThailand/
https://www.instagram.com/asicsth/ 
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