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CALVIN KLEIN WOMEN: THE FIRST FRAGRANCE BY RAF SIMONS, THE NEW FRAGRANCE BY CALVIN KLEIN

24/10/2018

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WOMEN denotes not one, but many - a group of individuals, each with their own distinct voice, their own unique self.
​
CALVIN KLEIN draws inspiration from the multifaceted identity of femininity today - from the empowered reality of modern women and their myriad interpretations - to invent a new scent, the first fragrance ever created by Raf Simons, Chief Creative Officer of Calvin Klein: CALVIN KLEIN WOMEN.
 
A woman curates herself, and draws from many, to transform. CALVIN KLEIN WOMEN is inspired by this inherent diversity; by plurality combined with individuality; by freedom, by the notion of resisting definition and living by no one else’s rules but your own. By the collective individuality that unites all women.
 
The message of CALVIN KLEIN WOMEN speaks to many. It speaks to women universally, a scent evocative of the multiple identities they present. Women have more than one persona within them, with the inherent freedom to reinvent themselves as and when they see fit. They are both one, and all - an individual who becomes part of a group. The legacy of creativity at the house of CALVIN KLEIN is to not only reflect culture, but to help define it. CALVIN KLEIN WOMEN reflects a dynamic and multifaceted femininity which mirrors the creative spirit of Raf Simons and a new era at CALVIN KLEIN.
 
Developed with an all-female cast, the CALVIN KLEIN WOMEN campaign champions iconic women of past generations and celebrates heroines of contemporary culture.
 
#IAMWOMEN
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THE BOTTLE
 
A hybrid, occupying multiple worlds at once, the CALVIN KLEIN WOMEN bottle and packaging express the creative identity of Raf Simons’ CALVIN KLEIN. Simons’ work consistently transgresses the boundaries between the universes of art and fashion; here, the language of classical perfumery is added. Created by Suzanne Dalton in collaboration with Anne Collier, the scent flacon is redolent of a timeless femininity, with an ergonomically rounded shape in weighted glass and silver collar and pump, drawing on traditional fragrance archetypes. Simultaneously exploring and disrupting aesthetic codes, respecting traditions and free to challenge them, the bottle juxtaposes those references to the past with a new twist - a graphic, oversized disc-shaped cap, a canvas for a photographic print by Anne Collier. Recreating the container as an objet d’art, this perfume bottle blurs the boundaries between art and fashion, fusing quotes from the visual language of contemporary photography with age-old notions of the feminine. It refuses to conform. In doing so, it continues a tradition of rule-breaking and transgression synonymous with CALVIN KLEIN.
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