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่jetts 24 Hour Fitness invests 80 million baht to launch two new clubs in Pattaya

29/4/2019

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Jetts 24 Hour Fitness has invested 80 million baht to launch two new clubs in Pattaya at Royal Garden Plaza and Little Walk with a total capacity of around 1,500 square meters as an attempt to bring the round-the-clock ‘workout on your term’ solution closer to consumers while expanding its portfolio as an unrivalled fitness chain across Bangkok and other provinces in Thailand.

Marking Jetts’ first expansion outside Bangkok, the latest club openings in Pattaya add to the fast-growing chain’s reach around the country as part of its plan to have two dozen clubs up and running in Bangkok and regional provinces by the end of 2019.

Mike Lamb, Asia CEO of Jetts 24 Hour Fitness, has hailed the new openings as proof of the fitness chain’s commitment to bringing get-fit solutions within reach of more and more people in Thailand. “While we pursue our goal of providing our members with the most optimized gym experiences every day, we are also continuing to promote a healthy and active lifestyle among different groups of people in different regions,” Lamb stressed.

“Like Bangkok, Pattaya revolves around a range of 24/7 vibrant activities and has an abundance of shift-workers with 24-hour supermarkets and other 24-hour businesses being in demand,” he added. “For the Pattaya branches, we target residents, local workers, particularly those in tourism services who may work on shifts outside the traditional daytime schedule, as well as local and international tourists. Given that Pattaya is a favorite tourist destination for globetrotters and is a pivotal player in Thailand's social, cultural and economic scenes, this is surely a great business opportunity for Jetts and takes us a step closer to securing 25,000 members by the end of 2019. In line with our Bangkok clubs, our investment for each Pattaya club is in the region of 40 million baht. The response toward the Pattaya clubs has been quite overwhelming following the launch, and we have already gained a member base of over 1,000 in the city.”
Deputy Mayor of Pattaya City Ronakit Ekasingh said he is pleased to see the arrival of Jetts 24 Hour Fitness in the seaside resort town. “Pattaya is a well-known coastal resort city among tourists with numerous cultural dimensions that attract over 6.7 million visitors each year,” Ronakit said. “That, combined with the city’s reputation as a major sports tourism destination in Southeast Asia, has led to an ever-increasing demand for health and fitness facilities. With this new contribution from Jetts 24 Hour Fitness, along with other related encouragements and promotions, I expect visitors to Pattaya to have easier, more efficient access to a gym experience so they can continue their workout regimes even on their vacations. I also expert that the city will grow into an even more comprehensive tourism hub with particularly recognized health and fitness aspects.”
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Jetts 24 Hour Fitness the largest 24-hour fitness chain in Thailand, with a market share of 60%. The chain plans to open no fewer than 12 new clubs a year and believes a total of 100 clubs in Thailand in the next 5 years is achievable. 
Jetts 24 Hour Fitness is a pioneer of the 24/7 concept in Australia. It has also been a dominant presence in New Zealand, the Netherlands and the United Kingdom, as well as Thailand. Starting with the simultaneous opening of new four clubs in early 2018, followed by a fast-paced expansion over the past with a membership base of around 17,000, Jetts 24 Hour Fitness now has a total of 17 clubs in Bangkok and other provinces in Thailand. Going forward, the chain is set to open another club outside Bangkok in Korat in the northeastern part of the country in May.
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In addition to convenient 24-hour access with close proximity to prime locations, Jetts 24 Hour Fitness offers a full selection of high-quality exercise gear and cardio equipment that comes with the industry’s most advanced technology, a variety of training programs, including bespoke High Intensity Interval Training (HIIT) workout program called “J Series” and several original Les Mills classes. Among other benefits is a no-lock-in contract model with affordable membership prices to cater to members’ needs. Jetts is also noted for its friendly and qualified fitness professionals, who are ready to deliver exceptional experiences to health-conscious individuals at all the chain’s many clubs. ​
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