MINI Thailand celebrates six decades in style with full-on surprises for MINI fans throughout the year and unveiling of the new MINI Ice Blue Edition

MINI Thailand celebrated MINI’s 60th anniversary with partners from leading local and international brands as they team up to bring on a full blast of campaigns and exclusive events that will excite Thai customers throughout the year. To mark the occasion, MINI also unveiled the MINI Ice Blue Edition, which is officially available online in a limited run of 20 vehicles.
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MINI Thailand is celebrating six decades of the legendary British automotive icon with a full blast of campaigns and exclusive events that will excite Thai customers throughout the year. Marking this special occasion is the launch of the MINI Hatch 3-Door and 5-Door Ice Blue Edition, which bring back an all-time favourite colour among MINISters and are officially available online today in a limited run of 20 vehicles at www.mini.co.th in a move that lines up with the modern customer’s preference for online purchases and digital lifestyles.

Exciting surprises for MINI fans throughout 2019
To mark the 60th anniversary of an icon, MINI Thailand is bringing a full range of promotional campaigns to serve MINI customers in Thailand throughout the year. Kicking off in this month of love, MINI customers will receive a complimentary 60-month first class insurance[1] coverage upon booking the MINI Cooper Hatch 3-Door, MINI Cooper D Hatch 3-Door, MINI Cooper Hatch 5-Door, MINI Cooper D Hatch 5-Door and MINI Cooper S Countryman in February 2019. Customers will also have a chance to win ten premium travel packages – each for two travellers – for a trip to MINI’s homeland in England, complete with an exclusive, once-in-a-lifetime visit to MINI Plant Oxford, the centre of MINI production in the UK.

Another highlight not to be missed is the unveiling of the special MINI 60 Years Edition in Thailand as part of the 40th Bangkok International Motor Show, which will be held from March 27 to April 7, 2019 at Impact Arena, Muang Thong Thani.

For more information, please contact MINI authorized dealers nationwide and stay up-to-date with other upcoming campaigns at www.mini.co.th

Partners and exclusive fan events bring on the joy to commemorate 60th anniversary in true MINI style 
Joining MINI Thailand’s year-long celebration is an array of partners, including leading local and international brands. Central Pattana is set to organise the MINI International Roadshow and MINI Expo at Central Department Stores in nine provinces across the nation, delighting fans with special showcases of iconic MINI vehicles and alluring special offers. Furthermore, a collaboration with premium crafted ice cream brand Guss Damn Good will see the introduction of a new homemade ice-cream flavour that represents MINI’s character and unique appeal. This new flavour will be complimentarily served to all visitors at MINI International Roadshow and will also be available at all branches of Guss Damn Good throughout 2019. The UK-branded clothing company SuperDry will also launch a new collection featuring items inspired by MINI’s 60 years of heritage and authenticity with products available at SuperDry stores nationwide. Last but not least, a partnership with Plan B will serve up surprises to all MINI fans in the form of exciting out-of-home media to celebrate the anniversary in true MINI style.

For more information on exclusive fan events celebrating the 60th anniversary of MINI and the much-requested return of MINI UNITED, stay tuned for upcoming announcements from MINI Thailand on our website and the MINI Facebook fanpage at www.facebook.com/MINI.Thailand 
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